This document is a resume for Rohit Mahajan outlining his work experience, education, and skills. It summarizes that he has 9.5 years of experience in sales and business development working at Cipla Ltd as a Sales Manager. It also provides details on his responsibilities, achievements, and background including an MBA and experience launching new products and managing sales teams.

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ROHIT MAHAJAN
Mobile: +91- 9860425893 / E-Mail: rohitmahaj@gmail.com
In pursuit of career enhancing opportunities in the field of:
Sales Management Business Development Marketing Communications
AN OVERVIEW
A
ORGANISATIONAL SCAN
Since March 2007: Cipla Ltd as Sales Manager
Growth Path in Cipla:
 Management Trainee: Mar’07 – Jun’07 in Cipla Foresight (ophthalmology Division)
 Territory Manager: Jul’07 – Aug’08 in Cipla Foresight.
 Business Manager: Sept’ 08 – Mar’13 in Cipla Foresight (covering ROM)
 Business Manager: Apr’13 – Oct’15 in Cipla Rheumatology (ROM,Goa,Chhattisgarh & MP)
 Sales Manager: Nov’15 – Till now in Cipla Rheumatology
Accountabilities as SM (Regional Manager):
 Sales, Business Development/ Generation & Marketing (Sales Volume, Value &
Collection Targets).
 Category Focus & Business Development Initiatives (Profitability Targets).
 Distributor/Channel Management (Stockiest, Sub-Stockiest, Chemist, C&f, Logistic
Management).
 Strategy making & Implementation.
 New Product Launches
 Customer Relationship Management (CRM).
 Team Management (Motivating & coaching) & People Management. I have kept the
team intact & is considered the best team by the superiors.
 Leadership skills & Subordinate Development.
 Undertake all pricing strategy proposals, competitor analysis and any market surveys as
required.
 Sales Management
 Team Management
 Channel Sales Management
 Strategic Planning
 Training and development
 Forecasting
 Marketing Strategy Implementation
 Trend Analysis
 Customer Relationship Management
 Brand Management
 Competitive & Market Intelligence
 Conference/Event Management
 A Professional with 9.5 years of Experience in
Sales & Business Development. Currently
Working in Cipla as a Sales Manager.
 Performance driven professional with experience
in Sales management, Exposure of launching new
products/ Division, Sales Forecasting, Innovative
ideas for enhancing sales, Leadership and people
management Skills.
 A Natural team player with excellent team
building skills. Building new business ideas,
accelerating growth & desired sales goals, an
effective communicator with good inter personal
skills.
Gained sound working experience in Cipla
(Ophthalmology & Rheumatology).

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 Conduced doctors meet/ conferences/ symposia/ patient education training programs
and other marketing activities.
 Drive business growth in assigned Area by delivering on budgeted sales objectives on a
continuous basis through effective customer relationship management, distributor
management, inventory management, etc., in adherence to the company's compliance
standards.
 Prepare and submit sales reports, forecasts & documents as required, in a timely &
accurate manner. Review and analyse customer prescriptions / product sales and
establish improvement plan to achieve the sales objectives
 Follow up with customers to resolve any issues and ensure satisfaction & Ensuring high
level of service commitment with customers.
 Collaborate with other departments to ensure a timely resolution.
Significant Highlights:
 Achievement since 2009 in 100+ Y-O-Y.
 Initiated patient education on Glaucoma “Glaucoma se Mukti”, which received huge
appreciation and was replicated Pan India.
 Initiated “Convergence” Meeting with Glaucoma Specialist which was a huge success
and with fine-tuning by marketing team it was replicated Pan India.
 Continuously coaching my team, from which 2 of them are now Business Manager in
different divisions of Cipla and 1 has been selected for marketing role.
 My region’s outstanding performance in Glaucoma Segment, led to 1 of my team
member becoming Zonal Team Leader for “Dorzox”.
 Appreciated by the senior leadership team and marketing team for many campaigns
and have been discussed at different forums.
 New Product / Division launch and development:
 Launched the New Division of Cipla (Rheumatology) in four Western states
(Maharashtra, Chhattisgarh, Madhya Pradesh & Goa).
 Involved in strategies making for launching the new products all India.
 Initiated various Product Strategies, Campaigns, New year calendar making etc at
HO.
 Worked as Therapy Leader at Head Office for 6 Months for Moxicip (Moxifloxacin).
Where in 4 month we have achieved benchmark sale of 2 lakh units All India.
 Training & Presentations:
 Trained Field members upon different aspects of field.
 Like: Grooming, Marketing Strategies, Product Knowledge etc.
 Articulate & Persuasive sales presentations.
 Involved in 8 of the Esproute programs.
 Medico & Marketing training for new joinees.
 Involved in 3 of the Discovery programs.
 Grooming and Situational Handling training.
 Handled the Corporate Induction Training Program “INCEPT”.
 Incept is for New joiners, which involves two days induction programme.

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EDUCATION & CREDENTIALS
 MBA (Marketing) from IIeBM, Pune in 2005 -2007
 MMM (Masters in Marketing Management) from Pune University in 2005 - 2007
 Bachelor of Commerce from GNDU University, Gurdaspur, Punjab in 2002 - 2005
IT Skills: Well conversant with MS Office Suite (Excel, Word & PowerPoint) & Internet
Applications.
PROJECTS UNDERTAKEN
 2 ½ Month Project as sales exe. With HSBC Bank (Marketing of Financial Services) Pune.
 1 Month Project as sales exe. With HDFC standard life insurance under HDFC Bank, Dist.
Gurdaspur (Punjab).
 1 Month Project “To Find out the Market Potential in Trade Finance Service” in IDBI Bank
Chandigarh.
 1 Month Project with Scholle Pvt India Ltd in “Research on packing and Tetra pac ks”.
CO-CURRICULAR ACTIVITIES
 Active participation in debates and group discussions at School and College level
 Active Participation in Quiz Competitions.
 Played Badminton at Zonal Level.
PERSONAL DOSSIER
 Date of Birth: 4th January 1985
 Marital status: Married
 Current Address: B2/402, Kumar Prithavi, Anchal Nagar, Kondhwa, Pune
 Linguistic Abilities: English, Hindi & Punjabi
 Current Location: Pune, Maharastra.
 Location Preference: None
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