 Currently responsible for Marketing in Madhya Pradesh .  Design effective and innovative integrated marketing campaigns across mediums like Digital, Mobile, Print and Radio.  Work with media team to explore various innovative and cost effective communication platforms including digital, to plan effective media strategy.  Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience and visibility.  Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives.  Optimizing Budget Vs. Spends at an overall brand level for corporate as well as the branches.  Monitoring competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities.  Develop market research team to analyze market trends, consumer hidden needs and key building material products..  Monitor and execute on ground activations that forms vital part of the Marketing Campaigns.  Implementing a consistent brand strategy across all geographies, customised to local flavor/ language/ calendar.  Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the operations team.  Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the operations team.

1. Chandra Pratap Dwivedi
Mobile: 09713777811.
E-Mail: Dwivedichandrapratap@gmail.com
Seeking middle level assignments in Marketing, Business Development & Client Servicing.
Preferred Industry: Building Materials/ FMCG/FMCD/Telecom
Preferred Location:Delhi NCR,Mumbai & (M.P.)
OVERVIEW
 A competent professional with nearly 10 years of rich experience in
Marketing, Business Development, Channel Management and People
Management.
 Presently associated with H & R Johnson India Ltd. As Asst.
Manager (Marketing).
 Undergone summer training with Jay pee Cement, Rewa.
 Possess flair for charting out strategies for Marketing and Branding
management and contributing towards enhancing volume and growth
and achieving profitability.
 Adept in developing alternative channels partners for achieving
business objectives.
 A strategic thinker with excellent interpersonal, analytical,
troubleshooting and team building skills.
EMPLOYMENT CONTOUR
H & R Johnson India Ltd. (Asst.Manager)From -04-12-2015 to till NowH & R Johnson India Ltd. (Asst.Manager)From -04-12-2015 to till Now
 Currently responsible for Marketing in Madhya Pradesh .
 Design effective and innovative integrated marketing campaigns across mediums like Digital, Mobile,
Print and Radio.
 Work with media team to explore various innovative and cost effective communication platforms
including digital, to plan effective media strategy.
 Liaison with trade marketing teams to conceptualize multi local plans to increase the brand salience
and visibility.
 Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for
insight mining to develop consumer segment specific initiatives.
 Optimizing Budget Vs. Spends at an overall brand level for corporate as well as the branches.
 Monitoring competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL
activities.
 Develop market research team to analyze market trends, consumer hidden needs and key building
material products..
 Monitor and execute on ground activations that forms vital part of the Marketing Campaigns.
 Implementing a consistent brand strategy across all geographies, customised to local flavor/ language/
calendar.
 Excellent interpersonal skills, with a proven track record of establishing credibility with internal
stakeholders, sales, customers and the operations team.
 Excellent interpersonal skills, with a proven track record of establishing credibility with internal
stakeholders, sales, customers and the operations team.
Somany Ceramics Limited (Sr .Territory Manager) From - 20.10.11.2014 to 02.12.2015Somany Ceramics Limited (Sr .Territory Manager) From - 20.10.11.2014 to 02.12.2015
 I was Handling. (Madhya Pradesh).
 Preparing a communication plans, undertake implementation and evaluation.
 Marjory looking after Trunkey Projects like Hotels, Hospitals, and societies in co-ordination with interior
designers and Architects.
CORE STRENGTHS
Marketing, Market research,
Business Development
Marketing Communication
Client Relationship Management
ATL ,BTL, Marcom ,Branding

2.  Preparing a communication plans, undertake implementation and evaluation.
Oikos Paints India Pvt.Ltd ( Asst.Manager Marketing) Channel Sales From04th
April 2012 to 19.Oct 2014
Key Deliverables:
 Handling Marketing and distribution and after sales service of Designer and Texture Paints.
 Interacting with dealers and applicators and supporting them in promoting the products of the company.
 Imparting training to dealers and applicators on new products and innovative application techniques.
 Achieving greater market penetration by developing & motivating new business partners.
 Key Accounts management & Follow up for Payments.
 Preparing a communication plans, undertake implementation and evaluation.
 Execute appropriate BTL to the businesses, online Marketing, Brand Promotion.
 Using Marcom tools and oracle CRM web02 for analyses the image of the businesses as needed and
initiate strategic marketing communication.
 Positioning the renowned brands effectively and efficiently.
Since Jan’09 with Roto Power Pvt.Ltd. April’2012 worked as Branch incharge
Key Deliverables:
 Responsible for the creation, implementation and execution of Marketing plan.
 Reviewing and approving sales deals by all sales executives.
 Scanning of relevant internet sites and print media for information, proposals and tenders daily.
 Vender Management & After sales service .
 Business development & Follow up for Payments, Assisting in bill generation & Documentation.
Achivement & Award:-
 Represented School and College in football.
 I was heading one of the Planning Team in our Intra – Collegiate Festival Manthan.
 Enacted in Dramas and Won prizes for it.
PROFESSIONAL QUALIFICATIONS
M.B.A. (Marketing & Finance) from Integrated Academy of Management and Technology, Ghaziabad in 2009.
B.Com. (Accounts) from Thakur Ranmat singh Autonomers collage,Rewa.
Higher Secondary from Govt.Martand H.S.School No.3 Rewa ,(M.P.BOARD) in 2000. 63% marks
Secondary from Saraswati H.S. School (M.P. BOARD) in 1998. 54% marks
PERSONAL DOSSIER
Date of Birth : 16th
July, 1983
Present Address :356, Dr.Ambedkar Nagar, Indore(M.P.)
Permanent Address : 5/967,Behind Padamdhar colony ,Rewa(M.P.)-486001
Linguistic Abilities : English, Hindi & Bangali, Panjabi.
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