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Taweenee Tiraborisute
5/99 Panyaindra Village P.3 Klongsamwa Bangchun Bangkok, Thailand10510
Phone: (+66)97 9969662 Email: taweenee.tira@gmail.com /
LinkedIn : Taweenee Tiraborisute
PROFILE
 Highly motivated and creative marketing professional with 4 years of experience in
marketing, advertising, retail, and event management.
 Strong aptitude in managing multiple projects concurrently with a keen eye for detail
and problem solving.
 Goal oriented team leader with proven success in driving toward and reaching company
objectives.
 Self-motivated, culturally sensitive and available for travel and relocation.
 Fluent in Thai and English.
CRITICAL SKILLS SET
 Multi-cultural work experience: Work well in multicultural atmospheres.
 Marketing and Events: 360 degree marketing management; Advertising, sales
promotion, event management, media planning, strategic planning, public relations,
sponsorships, branding.
 Excellent interpersonal and organizational skills.
 Creative and Innovative.
 Leadership and Teamwork: Proven success as team manager.
 New technology and Social media development: Designed company website and
managed promotions through social media.
 Partnership and Sponsorship: Developed opportunities to source new partnerships
and suppliers.
KEY ACHIEVEMENTS
 Successful in developing, securing and executing on a 3 year sponsorship contract from
True Corporation (one of the biggest communication networks in Thailand) with an
annual budget of $154,000
 Highly successful in promoting “Flow House Bangkok” through mixed media. More
than 20 media requests to shoot in the venue each month.
 Secured sponsorship for “Isuzu presents Rip Curl Music Festival 2011” from Isuzu and
Heineken with up to $80,000.
 Directed a special marketing event in 2010 which brought a 60 meter long pool to the
middle of “The Paragon” (one of the most famous department stores in Bangkok) for a
wakeboarding and wakeskating competition, a fashion show and a live concert. Major
sponsors such as Isuzu continued to sponsor this event in 2011 and 2013.
EMPLOYMENT EXPERIENCE
Ash Asia international Ltd
Key Account Manager May 2015 – Present
 Develop and keep maintain relationship with existing customer
 Develop collaboration project with fashion and lifestyle brand such as Chaps, Flynow
and Time deco.
 Plan and achieved sales target
2
 Identify & approach new business opportunities
 Knowledge of buyers, Evaluate marketing campaigns with brand manager
 Integration to increase buying efficiencies
 Manage order to minimize cost to serve. Order monitoring/create forecasting
 Manage all various kinds of payment method
 Manage customer relationship program
 Provide standard merchandising and display
Flow Rider (Thailand) Co., LTD April 2012 - March 2013
Marketing Director
 Drive sales and marketing teams to increase brand awareness and sales through events
and promotions.
 Successfully planned over 15 marketing events (internal and external) including
managing personnel, venue and sponsor relations, scheduling, and setup.
 Handled allocation and planning for Marketing’s annual budget.
 Coordinated with international teams in USA to develop the company website, social
media, and sales & marketing collateral aimed to create brand awareness and increasing
sales.
 Coordinated with 3rd party companies/suppliers on design of advertising, event materials,
and merchandise.
Rip Curl (Thailand) Co.,Ltd August 2009 - March 2012
Marketing Manager
 Fully responsible for managing the marketing team including graphic designers, visual
merchandising and store layout, and marketing communications.
 Handled allocation and planning of annual team budget.
 Established and built successful partnerships with companies and media such as, Isuzu,
Honda, Singha, Heineken, Seventeen magazine, and Men’s Health magazine.
 Directed both in-house events team and 3rd party contractors for more than 15 events
within 3 years with themes focusing on sports, children, nightclubs, and fashion.
 Worked closely with product and logistics teams to ensure alignment on advertising
campaigns before product launch.
 Worked with international teams in Australia and South East Asia to create and cooperate
on a global/Asian advertising campaign.
ADDITIONAL RELATED EXPERIENCE & VOLUNTEERING
 Chuo Senko, Branding and Strategic planner 04/2015-05/2015
 Student Ambassador (Bournemouth University) 11/2013-09/2014
 Greyhound Company Limited, Advertising and Promotion trainee 3/2008-05/2008
 Leo Burnett, Account executive trainee 3/2007-05/2007
 NCC, World Allergy Congress, volunteer 11/2007-22/2007
 Diethelm, International AIDS Conference volunteer 7/2004-07/2004
EDUCATION & TRAINING
Bournemouth University: MSc Event Marketing September 2013-May 2015
Experiential marketing and strategic management.
Assumption University: BBA in Marketing, Minor: IMC June 2004-March 2008
Marketing principles and Integrated Marketing Communication.
TECHNICAL CAPABILITY
 Proficient in Microsoft Word, Excel and PowerPoint.
 Basic skill in Adobe Photoshop and Illustrator.
INTERESTS
Events, music festivals, art museums (especially contemporary art), yoga, Pilates, Thai
boxing, movies, music, scuba diving, travelling, cooking, exploring new restaurants and
cafés.

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CV_taweenee t. (4)

  • 1. Taweenee Tiraborisute 5/99 Panyaindra Village P.3 Klongsamwa Bangchun Bangkok, Thailand10510 Phone: (+66)97 9969662 Email: taweenee.tira@gmail.com / LinkedIn : Taweenee Tiraborisute PROFILE  Highly motivated and creative marketing professional with 4 years of experience in marketing, advertising, retail, and event management.  Strong aptitude in managing multiple projects concurrently with a keen eye for detail and problem solving.  Goal oriented team leader with proven success in driving toward and reaching company objectives.  Self-motivated, culturally sensitive and available for travel and relocation.  Fluent in Thai and English. CRITICAL SKILLS SET  Multi-cultural work experience: Work well in multicultural atmospheres.  Marketing and Events: 360 degree marketing management; Advertising, sales promotion, event management, media planning, strategic planning, public relations, sponsorships, branding.  Excellent interpersonal and organizational skills.  Creative and Innovative.  Leadership and Teamwork: Proven success as team manager.  New technology and Social media development: Designed company website and managed promotions through social media.  Partnership and Sponsorship: Developed opportunities to source new partnerships and suppliers. KEY ACHIEVEMENTS  Successful in developing, securing and executing on a 3 year sponsorship contract from True Corporation (one of the biggest communication networks in Thailand) with an annual budget of $154,000  Highly successful in promoting “Flow House Bangkok” through mixed media. More than 20 media requests to shoot in the venue each month.  Secured sponsorship for “Isuzu presents Rip Curl Music Festival 2011” from Isuzu and Heineken with up to $80,000.  Directed a special marketing event in 2010 which brought a 60 meter long pool to the middle of “The Paragon” (one of the most famous department stores in Bangkok) for a wakeboarding and wakeskating competition, a fashion show and a live concert. Major sponsors such as Isuzu continued to sponsor this event in 2011 and 2013. EMPLOYMENT EXPERIENCE Ash Asia international Ltd Key Account Manager May 2015 – Present  Develop and keep maintain relationship with existing customer  Develop collaboration project with fashion and lifestyle brand such as Chaps, Flynow and Time deco.  Plan and achieved sales target
  • 2. 2  Identify & approach new business opportunities  Knowledge of buyers, Evaluate marketing campaigns with brand manager  Integration to increase buying efficiencies  Manage order to minimize cost to serve. Order monitoring/create forecasting  Manage all various kinds of payment method  Manage customer relationship program  Provide standard merchandising and display Flow Rider (Thailand) Co., LTD April 2012 - March 2013 Marketing Director  Drive sales and marketing teams to increase brand awareness and sales through events and promotions.  Successfully planned over 15 marketing events (internal and external) including managing personnel, venue and sponsor relations, scheduling, and setup.  Handled allocation and planning for Marketing’s annual budget.  Coordinated with international teams in USA to develop the company website, social media, and sales & marketing collateral aimed to create brand awareness and increasing sales.  Coordinated with 3rd party companies/suppliers on design of advertising, event materials, and merchandise. Rip Curl (Thailand) Co.,Ltd August 2009 - March 2012 Marketing Manager  Fully responsible for managing the marketing team including graphic designers, visual merchandising and store layout, and marketing communications.  Handled allocation and planning of annual team budget.  Established and built successful partnerships with companies and media such as, Isuzu, Honda, Singha, Heineken, Seventeen magazine, and Men’s Health magazine.  Directed both in-house events team and 3rd party contractors for more than 15 events within 3 years with themes focusing on sports, children, nightclubs, and fashion.  Worked closely with product and logistics teams to ensure alignment on advertising campaigns before product launch.  Worked with international teams in Australia and South East Asia to create and cooperate on a global/Asian advertising campaign. ADDITIONAL RELATED EXPERIENCE & VOLUNTEERING  Chuo Senko, Branding and Strategic planner 04/2015-05/2015  Student Ambassador (Bournemouth University) 11/2013-09/2014  Greyhound Company Limited, Advertising and Promotion trainee 3/2008-05/2008  Leo Burnett, Account executive trainee 3/2007-05/2007  NCC, World Allergy Congress, volunteer 11/2007-22/2007  Diethelm, International AIDS Conference volunteer 7/2004-07/2004 EDUCATION & TRAINING Bournemouth University: MSc Event Marketing September 2013-May 2015 Experiential marketing and strategic management. Assumption University: BBA in Marketing, Minor: IMC June 2004-March 2008 Marketing principles and Integrated Marketing Communication.
  • 3. TECHNICAL CAPABILITY  Proficient in Microsoft Word, Excel and PowerPoint.  Basic skill in Adobe Photoshop and Illustrator. INTERESTS Events, music festivals, art museums (especially contemporary art), yoga, Pilates, Thai boxing, movies, music, scuba diving, travelling, cooking, exploring new restaurants and cafés.