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VIJETA BASUMATARY
Flat 111, Falcon Crest, Parel Village, Mumbai, 400012
vijetabasumatary@gmail.com, 9967 999 662
Female, 26 years old
Sincere and hardworking professional determined to make a mark in marketing domain. Experienced in media planning, execution
of promotional activities and brand management. Proactively seeks opportunities to learn. An effective team leader with excellent
analytical and communication skills. Self-starter who takes ownership of organizational goals.
AcademicQualifications
Post Graduate Diploma in Management from the Indian Institute of Management Tiruchirappalli, 2015.Specialization in Marketing.
Bachelor in Mechanical Engineering from KCG College of Technology, Anna University, Chennai, 2012.
Professional Experience
Greenway Appliances, ManagementTrainee April 2015 to October 2015, 7 months
 Handled responsibilities acrossfunctions of Marketing,Sales and Distribution,Logisticsand HR reporting directly to the CEO
and the MD of the organization. Worked with a budget of Rs. 1.5 Crores as In-Charge of all marketing activities.
 Managed ATL, BTL and PR activities fromplanningto execution. Produced marketing materials such as brochures, banners,
flyers, radio jingle and TVC. Coordinated with various vendors for OOH promotions, TVC/radio slots, and print ads.
 Instrumental in development of Retail distribution channel. Involved in recruiting sales force, appointing distributors and
training.Managed performance, sales promotion schemes and management reporting. Key Account Manager for Wal-Mart.
 Identified and engaged with PR firms, design houses and event management agencies to successfully hold “Press Meets”
for publicity during product launch in Tamil Nadu, Andhra Pradesh, Telengana and Jammu & Kashmir.
Summer Internship
Garuda VaayuShakthi Ltd, SummerIntern April 2014 to May 2014, 2 months
 Formulated Brand Building Strategy for the organization which was a new player in the wind energy industry. Project was
aimed at creating a brand identity and promoting it in the target segment.
 Conducted market research by networking with target customers, prominent Independent Power Producers, through cold
calling and in-person meetings to understand the marketing trends in the industry and gauge brand awareness.
 Improved upon the content available in the website. Worked closely with the website development team.
 Studied the marketing mix of competitors and their marketing expenditure to recommend suitable marketing solutions
brand building within the budget of the organization.
Academicprojects
 Analysed Brand positioning of Vespa Scooters in Indian markets from a consumer behaviour perspective. Study involved
use of various primary research techniques such as in-depth interview, focus group discussions and free word association.
 Undertook study on competitive strategy for HT Media vis-a-vis changing trends in Media and entertainment
industry. Industry was analysed with regards to critical success factors, profitability, growth drivers and competition.
 Authored paper on Strategic Operation and Sustainable New Product Development based on extensive secondary research.
 Studied evolving “Marketing Strategy” on low cost carrier, Indigo Airlines for a course on “Marketing Management”.
 Analyzed Integrated Marketing and Communication of Parle-G. Studied brand’s USP, target group and promotional plans.
Leadership and other initiatives
 Member of Food and Beverages committee at IIM Trichy. Was responsible for smooth functioning of Mess operations.
Ensured best quality and timely deliverance of food items during various functions and events at the institute.
 Core Member of Break-free, the dance club of IIM Trichy. Conducted fun and recreational events as a stress buster for
students. Organized flash mobs, workshops and competitions. Was part of dance team and fashion show team as well.
 Volunteered to the organizing committee of HR Conclave ‘14, the annual HR conference organised by IIM Trichy.
 Student Co-ordinator for “Mechamorphis”, a national level technical symposium at KCG College of Technology in2011.

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Resume_Vijeta Basumatary_Marketing_IIM Trichy

  • 1. VIJETA BASUMATARY Flat 111, Falcon Crest, Parel Village, Mumbai, 400012 vijetabasumatary@gmail.com, 9967 999 662 Female, 26 years old Sincere and hardworking professional determined to make a mark in marketing domain. Experienced in media planning, execution of promotional activities and brand management. Proactively seeks opportunities to learn. An effective team leader with excellent analytical and communication skills. Self-starter who takes ownership of organizational goals. AcademicQualifications Post Graduate Diploma in Management from the Indian Institute of Management Tiruchirappalli, 2015.Specialization in Marketing. Bachelor in Mechanical Engineering from KCG College of Technology, Anna University, Chennai, 2012. Professional Experience Greenway Appliances, ManagementTrainee April 2015 to October 2015, 7 months  Handled responsibilities acrossfunctions of Marketing,Sales and Distribution,Logisticsand HR reporting directly to the CEO and the MD of the organization. Worked with a budget of Rs. 1.5 Crores as In-Charge of all marketing activities.  Managed ATL, BTL and PR activities fromplanningto execution. Produced marketing materials such as brochures, banners, flyers, radio jingle and TVC. Coordinated with various vendors for OOH promotions, TVC/radio slots, and print ads.  Instrumental in development of Retail distribution channel. Involved in recruiting sales force, appointing distributors and training.Managed performance, sales promotion schemes and management reporting. Key Account Manager for Wal-Mart.  Identified and engaged with PR firms, design houses and event management agencies to successfully hold “Press Meets” for publicity during product launch in Tamil Nadu, Andhra Pradesh, Telengana and Jammu & Kashmir. Summer Internship Garuda VaayuShakthi Ltd, SummerIntern April 2014 to May 2014, 2 months  Formulated Brand Building Strategy for the organization which was a new player in the wind energy industry. Project was aimed at creating a brand identity and promoting it in the target segment.  Conducted market research by networking with target customers, prominent Independent Power Producers, through cold calling and in-person meetings to understand the marketing trends in the industry and gauge brand awareness.  Improved upon the content available in the website. Worked closely with the website development team.  Studied the marketing mix of competitors and their marketing expenditure to recommend suitable marketing solutions brand building within the budget of the organization. Academicprojects  Analysed Brand positioning of Vespa Scooters in Indian markets from a consumer behaviour perspective. Study involved use of various primary research techniques such as in-depth interview, focus group discussions and free word association.  Undertook study on competitive strategy for HT Media vis-a-vis changing trends in Media and entertainment industry. Industry was analysed with regards to critical success factors, profitability, growth drivers and competition.  Authored paper on Strategic Operation and Sustainable New Product Development based on extensive secondary research.  Studied evolving “Marketing Strategy” on low cost carrier, Indigo Airlines for a course on “Marketing Management”.  Analyzed Integrated Marketing and Communication of Parle-G. Studied brand’s USP, target group and promotional plans. Leadership and other initiatives  Member of Food and Beverages committee at IIM Trichy. Was responsible for smooth functioning of Mess operations. Ensured best quality and timely deliverance of food items during various functions and events at the institute.  Core Member of Break-free, the dance club of IIM Trichy. Conducted fun and recreational events as a stress buster for students. Organized flash mobs, workshops and competitions. Was part of dance team and fashion show team as well.  Volunteered to the organizing committee of HR Conclave ‘14, the annual HR conference organised by IIM Trichy.  Student Co-ordinator for “Mechamorphis”, a national level technical symposium at KCG College of Technology in2011.