Yaman Diwakar Nimje is a marketing professional with over 4 years of experience in marketing roles. He has expertise in offline and digital marketing including social media, events, and new product launches. Currently he is working as an Assistant Manager of Marketing at GKB Hi-Tech Lenses where he handles BTL activities, online marketing, and promotional campaigns. Previously he has worked on digital marketing and marketing roles at other companies. He has a MBA in Marketing and HR.

1. YAMAN DIWAKAR NIMJE
Door no 10, 1th
floor, 5th
cross lakshmi layout munnekolala Bangalore-35 | Mob+91-8951509240 | Email: yamannimje@gmail.com
SUMMARY OF SKILL & EXPERIENCE
Proven marketing leader with an ability to articulate a marketing vision, strategy or an idea that has clear tie
backs to business goals. An ability to thrive in a challenging and fast paced environments that require nimble
thinking, quick decision making and results oriented mindset. A unique blend of 4.6 years of marketing, with
expertise spanning across offline & digital marketing, product marketing, retail marketing, new product
launch, events. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies
and growing business as demonstrated through developing a fully integrated omni-channel and offline
marketing campaign targeted at a segment of the competition’s most profitable customers.
HIGHLIGHTS
 BTL Marketing  Online Marketing
 ATL Marketing  Kiosk Managing
(worldwide)
EXPERIENCE
07/2015 to till date Assistant Manager | Marketing
GKB Hi-Tech Lenses (P) Ltd
 Handling an ATS (Any Time Spectacles) as a BTL activity and
coordinating with IT team and Service teams from Manila Philippines.
 Ideation and execution of BTL / ATL initiatives for Gkb hi-tech lenses
in Pan India.
 Handling online marketing in Facebook, YouTube, Instagram (
Kodak lens, Swiss lens)
 Planning & implementation of national, regional and store specific
promotional activities
 Designed promotion strategy for brand campaigns such as product
launch
 Preparing and managing marketing plans and budgets
 Managed design team in developing POP & promotional collaterals
 Identifying target markets and developing strategies to communicate
with them
 Analyzing the catchment analysis. Maintaining media tracking reports
 Planning for store specific marketing activities to increase footfalls
 Tracking effectiveness of the various promotions and events
 Liaising with event management agencies to ensure for effective
execution of activities
12/2012 to 07/2015 Officer | Marketing
Food World
 Adapting and make relevant Marketing programs that will drive
traffic to stores and increase sales

2.  Conduct market research to determine market requirements for
existing and future products
 Develop and implement marketing plans and projects for new and
existing products
 Manage the productivity of the marketing plans and projects
 Monitor, review and report on all marketing activity and results
 Determine and manage the marketing budget
 Deliver marketing activity within agreed budget
 Monitoring and analyzing market trends
 Studying competitors' products and services
 Managing the production of promotional material
 Managing on other income
 Space selling
12/2011 to 11/2012 Officer | Digital Marketing
Ad Avenue Communications
 Facebook page promotion and page likes
 Worked on SEM
 You tube ad promotion
 Coordinated with creative agency to manage creatives
 Optimizing online marketing programs to achieve online advertising
goals
CUSTOMER RELATIONSHIP MANGEMENT
 Actively involved in creating best customer service practice in
Food World stores
 Co ordination with area managers in making action plans to
improve service standards in underperforming stores.
 Sourcing collaterals required for implementation of the program
 Customer interaction to analyze the customer satisfaction level
CO- ORDINATION & LIAISON
 Complete co-ordination in roll out of programs.
 Conducting customer interaction program to analyze the
customer satisfaction
 Vendor management
EDUCATION
2010 to 2012 MBA (Marketing & HR),Garden City College, Bangalore University
2007 to 2010 Bachelor of Science, IHM from University of IGNOU
TECHNICAL PROFICIENCY

3.  MS Office Tools
ACHIEVEMENTS
 Successfulnew product launch in Cochin, Ahmedabad & Pune
 Handle IOTC event in Goa
 Responsible for handling Campus Princes event in Pan India
 5 New store launch in food world Bangalore
 Mobile app launch in Bangalore
PERSONAL DETAILS
 DOB June 2nd
1988
 Nationality Indian
 Languages English, Hindi
 Hobbies Movie, Music, Bike riding, Trekking
Place : Bangalore
Date : Yaman Diwakar Nimje