Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.

1. JON PAUL
3448 Cobblestone Lane Cuyahoga Falls, OH 44223
330-861-3336 cell jpaul1883@gmail.com
MARKETING AND SALES PROFESSIONAL
Extensive experience with strategic market research, product, market development in industrial, technical, social
media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly
interdependent development timelines. Innovative approaches for growing market share with minimal resources
for business and consumer companies using retail, dealer, franchise, independent representative, direct sales,
client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
Skilled in targeted e-mail, social media, print, digital and broadcast media advertising, direct marketing, database
management, telemarketing, data-mining, machine learning, content marketing and brand awareness strategies to
drive onsite and online traffic, leads and sales.
PROFESSIONAL EXPERIENCE
SHOUTBACK CONCEPTS, Cleveland, OH [12/10 – Present]
Director of Marketing and Business Analysis
Provided strategic research, analysis and directed product, software development, operations and sales
promotions management for $25 million business-to-business white-label and branded (SaaS) software as a
service company.
• Managed a launch P&L of $1 million. Researched, launched and directed the redeployment of development
teams in the US and India. Directed offshore telemarketing and inside sales teams that developed sales
teams that saved over $2 million in development costs without sacrificing project deadlines.
• Grew staff of one to a cohesive team of 19 product, systems, development and support team of outside
contractors within one year. Groomed four direct reports: product and development managers.
• Coordinated and revamped marketing campaign timing for cold calls, doubling the number of qualified leads
for the sales team and increasing the number of quotes generated by more than 300%.
• Devised marketing and sales plan that solicited over 200 media companies as clients in less than 18 months;
turning their distributed sales teams into a highly productive force fueling the company’s rise to be the leading
platform provider and a pioneer in the media industry.
PRIME MARKETING PROS [9/09 – Present]
Principle Partner
While looking to expand the opportunities to work with an increased mix of clients I started a consulting firm
offering contract product development, marketing and sales services to manufacturing, technical and services
firms.
• Working with patent attorney at product development firm, assist inventors and businesses with market and
sales strategy development. Product launches use social media, e-commerce and email marketing methods.
• Sales subject matter expert assisting other partners of firm to develop sales plans for client engagements.
MORRISON COMPANY, Cleveland, OH [4/04 - 9/09]
Director of Sales and Marketing
Directed the sales and marketing efforts for $15 million industry-leading integrator providing consultative
assessment, design engineered, and installation of automated material-handling equipment systems.
• Transformed sales culture, strategy, managed $1 million P&L and led marketing campaigns directing eight-
person sales team securing national and key accounts in manufacturing and distribution operations in the U.S.,
opening Canadian and Mexican markets more than tripling sales from $1.8 to $5.5 million in a three-year
period.
• Redeployed sales team, led manufactures’ coop marketing effort, developed new channel partners; placing us
earlier in sales cycle, enabling penetration of two new vertical markets: annual vertical market profits rose by
35% from $400K to $540K.
• Modeled the way for making cold calls, doubling the number of qualified leads for the sales team and
increasing the number of quotes generated by more than 230% per year from 486 to 1,123.

2. • Learned and implemented multi-phased SEO, content management, key word manipulation that repositioned
results from 100th
position to first page appearance. Visits rose 27 to 130 per day in first year.
• Coordinated and revamped marketing campaign timing for cold calls, doubling the number of qualified leads
for the sales team and increasing the number of quotes generated by more than 200%.
THE SCHER GROUP, Cleveland, OH [9/97 - 4/04]
Market Strategy Director
Provided strategic research, analysis and directed product development/management for $25 million training
company. Functioned as General Manager leading online business start-up; attracting five venture capital offers.
• Managed a launch P&L of $2 million. Researched, launched and directed sales/marketing for new unit
delivering 300 on-line business skills courses to Fortune 1000 firms, becoming a leader in $61 billion industry.
• Grew staff of one to a cohesive team of 28 product, systems, marketing, sales, creative personnel and outside
contractors within one year. Groomed four direct reports: sales, product, creative and IT managers.
• Directed marketing and sales plans focusing eight member team efforts penetrating new vertical markets
whose ongoing learning was critical to retaining business licenses; achieving annual growth rate of 20% or $5
million.
• Conceived, created, marketed and sold second new business: an outsourced lead generation service and
CRM software to Fortune 500 instructor-led training division clients. Initial year’s sales topped $1 million.
NUMA CORPORATION, subsidiary of Cendant Corporation, Akron, OH [2/93 - 9/97]
New Product Development Director
Directed the introduction, management and sales of new products for $80 million international publishing company
specializing in direct response to consumer sales of homeopathic, family heritage, vitamin books and products.
• Led sales and marketing efforts directing six product managers that evaluated 400 potential products
introducing 81 new consumer products targeted at genealogical, healthy lifestyle enthusiasts in 14 countries
fueling 20% or $16 million annual growth.
• Directed ongoing copy, creative, pricing, and mail format testing resulting in lasting profitable marketing
material and brochures. Increased customer base by 210% from 300,000 to 630,000 in one year.
• Participated in cross functional team that evaluated all marketing efforts supporting all new product and
market sales interventions. Established tracking means to justify ROI of all marketing efforts.
• Reviewed and hired three outside ad agencies in Europe (general, direct marketing, and print media).
Managed product development and advertising budget of $18 million.
HUMANA, INC., Louisville, KY [3/90 - 2/93]
Marketing Manager
Revamped national lead generation campaign supporting 40 national sales offices representing 1,350 agents for
the largest U.S. provider [$4 billion] of corporate health insurance division. Guided launch of national-level
advertising and brand awareness campaigns to support introduction of new services at 93 company-owned
hospitals.
• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies with
outside agencies for the insurance and hospital division marketing efforts; supporting $20 million annual
growth.
• Redirected activity of four marketing managers, driving annual $2.5 million marketing campaign budget,
increasing insurance division lead generation response by 200% generating 350,000 annual sales leads.
LANCER LABEL, INC., Omaha, NE [9/85 - 3/90]
Marketing Manager
Reorganized sales and marketing efforts for catalog-sales based $15 million pressure sensitive label
printer/distributor selling to 500 independent and franchise quick print retailers in the United States.
• Inherited sales support staff from 10 and grew to an in/outbound telesales team of 25, an order processing
department of 10, and technical support team of 6 in two years. Managed $2 million P&L for telesales teams.

3. • Spearheaded marketing/sales strategy overhaul: redesigned product catalogs, statistical modeling of end-user
buying trends created capability for dealer network to gain add-on sales with focused product literature driving
a 50% sales increase or $5 million and 200% reduction in costs. Profits doubled in three years.
EDUCATION
BA in Business Administration & Economics, Augustana College, Sioux Falls, SD
TECHNICAL SKILLS
Microsoft Office (Word, Excel, Access, Power Point, Outlook), MS Project, Publisher, multiple sales force client
management systems, HTML programming, Web Trends, Google Analytics, Google AdWords, Facebook, Twitter.