1. Neha Chachra
Mobile: 08527296191~ E-Mail: neha.chachra2014@gmail.com
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Précis
 Competent Marketing professional with nearly 9 years of total experience &(3.5 Post MBA) experience in
Business Development, Event management, branding, Client Management, Channel Management, Direct Sales
and Team Management in Real Estate, Retail, Import& Export and Education Sector.
 Presently associated with Finlace Consulting.
 Expertise in developing and implementing marketing strategies for the new products developed; launched
various promotional activities for developing and retaining clients in India and abroad.
 Successfully expanded the market share for the organization and added many new clients to the company’s
portfolio.
 Effective leader with strong team building, communication and interpersonal skills.
Proficiency Matrix
Business Development
 Identifying the various opportunities for growth, short listing the target customer base
and suggesting new products for the organization basis the research.
 Making strategies to leverage organizational strengths and implementing them for
increasing avenues for revenue.
 Carrying out promotional activities/ events for establishing the corporate identity and
targeting the right set of customers for Doon Business School Management Products.
Event management and Branding exercises
 Organizing and conducting events related to the marketing and branding of Doon
Business School and Venus Fashions.
 Managed seminar for Doon Business School with participants from all over India.
 Vendor management for all event and marketing related activities.
 Successfully conducted marketing events for Doon Business School across several
cities in India.
Relationship Management
 Interacting with the customers as well as partners to form strong business relations.
 Continuously maintaining dialogue with all key clients to gauge opportunities for repeat
business.
 Ensuring speedy resolution of concerns and steady feedback system in order to
optimize their experience and convert them into long term partners.
Channel/ Direct Sales
 Identifying clients in domestic and international clients and understanding their
requirements and drafting proposals to suit their business objectives.
 Selling company’s research products and liaising with various international clients for
educational tie ups with the organization.
 Handling direct sales and channel sales for the entire product portfolio of the
organization; meeting monthly targets.
Team Management
 Motivating the sales force to achieve the monthly and yearly targets, assisting them with
active client database, presentations and follow-ups.
 Coordinating various training activities for existing and new products for the sales &
service team.
Finlace Consulting Pvt Ltd since June’13-Till Date

2. Sr.Manager –Marketing & Communications
FYI- Finlace Consulting is a rapidly growing real estate consulting firm based in the Delhi
NCR region, with presence in other major Indian cities such as Bangalore, Lucknow, Agra,
Ludhiana and Varanasi. It is spreading its roots internationally with branches in the US,
Australia, and Dubai.
Key Responsibilities
 Handling the promotional activities for the Head Office and its branch offices
across India and abroad, Augmenting Sales & Profitability to the organization along
with Preparing the Marketing Plan for all associate branches.
 Assisting all Branches in undertaking promotional activities at local levels,
organizing festival promotions regional and for local sales enhancement.
 Preparation of Presentations of individual units analyzing Budgets viz a viz
Achievement annually.
 Responsible for organizing participation in National & International Trade Events
 Coordinating design, layout of the newspaper and magazine advertisement and
Helping on content development for newsletters and daily e-mailers.
 Working in coordination with the Press / Media departments on Press Releases,
Alliances promotions, seasonal promotional etc .
 Working in close synergy with the builders for joint promotions.
 Handling all Alliances and tie ups with various T.V channels ,Banks, Airlines and
Retail chains for Brand Awareness
 Coordinating with PR department for promotion of new projects.
 Handling the online portals collaborations and promotions.
 Handling the Brand’s Direct Marketing and Loyalty Program related activities
 Coordination with Sales Department to push Direct Marketing with distribution of
brochures, vouchers and telecalling..
 Performed ongoing client/market research and demographic profiling to identify and
capitalize on unmet market needs ahead of the curve.
 Leveraged strengths in cost effective marketing management and vendor
negotiations to end each year an average of 15% under budget (without
compromising business growth goals).
 Identify the publicity/news value of pupil achievements/operational developments
and promote them accordingly
Commenced Career
Doon Business School from Dec’11-March-13
Manager –Marketing & Branding
Key Responsibilities:
Marketing and Communications
 Support the Director of Communications in helping to devise and implement the
external and internal Marketing & Communications Strategy to ensure that the
College communicates in a consistent, accurate, professional and prompt fashion
with all its stakeholders: parents; pupils; staff, governors, feeder schools,
partnership business schools.
 Update the Marketing & Communications Plan on an annual basis, including
activities for: the use of social media and the opportunities presented by mobile

3. technologies; admissions’ activities; advertising; production of prospectuses;
departmental marketing (e.g. drama, art, sport and music); support for Website,
Intranet, Admissions and Development activities; print management; copy‐checking
management; management of the filming of an agreed portfolio of College activities.
 With the Marketing Assistant and Designer and working alongside other colleagues,
deliver the activities set out in the approved annual Marketing & Communications
Plan.
 Keep a watching brief on and make recommendations with regards brand
development. Following strategy guidelines, create clear brand messages and
USPs which are promulgated across all marketing campaigns.
 Draft high quality communications ensuring appropriate content, tone, brevity and
consistency
 Together with College colleagues, act as a public face for the College in
communicating with parents (both existing and prospective), the local community,
media and other interested parties .
With regards Public Relations:
 Under the direction of the Director of Communication, contribute to the
management of media relations and media coverage to strengthen the
reputation of the college.
 Develop and manage networking and engagement program me’s to enhance
the College’s relationship with parents, prospective parents, and the wider
community.
International Marketing
 Establish and maintain good working relationships with our partnership to
ensure our activities exploit opportunities and are complementary
 Update the International Marketing Recruitment Plan on an annual basis,
ensuring appropriate liaison with Admissions and Heads of School .
 With the Marketing Assistant and other colleagues deliver the activities set out
in the approved International Marketing Recruitment Plan
Events :
 Help shape key College events which exemplify and communicate brand values
(e.g. Open Days, Founder’s Day, Prospective Parents evenings etc)
 Advise on event planning to improve audience experience and ensure the
communication of key messages and appropriate brand values.
 Primark Stores
 Department-Supervisor from March’10-Oct‘11
 Spearheaded for opening, closing and monitoring of the tills and the store.
 Managing stock level and making key decision about the stock control.

4.  Analyzing sales figures and forecasting future sales volume to maximize profits.
 Organizing special promotions, displays and events.
 Monitoring the sales floor on regularly talking to team and customer to identify, and to
resolve issues if any.
 Merchandising and overseeing the sales staff in the restocking of the merchandise so
that the inventory is available for the customer to purchase.
 Dealing with staffing issues, interviewing potential staff, conducting appraisals and
performance reviews, as well as providing or organizing training.
 Responding to customer complaints and issues.
 Ensuring standard of quality, customer service.
Organizational Scan
Venus Fashion UK LTD
Manager – Sales And Marketing from March’08-Feb‘10
Highlights:
 Corporate Sales for the company’s leading brand for clothing and accessorize a global
leader in its genre.
 Target based Ad Sales to both domestic and international clients.
 Achievement of revenue targets through fresh client acquisition, repeat business from
existing clients and event marketing related activities.
 Handling the International Business development and marketing through various
international events and other related activities.
 Negotiated vendor pricing and contracts, and managed vendor delivery.
 Rolled out a cross functional team of 8 for branding and promotion.
 Direct Ad sales, both online and print in U.K
 Achieved profitably on high volume, low and off product line in highly competitive
market through use of inter-company supply chain teams involving strategic
international suppliers.
EXL Services, Noida from Aug’06 – Dec’07
Customer Care Executive-
Extramural Engagements
 Participated in the “Stress Management Workshop”, organized by Parivartan Trust,
Dehradun.
 Won several Inter School Debate Competitions.
 Worked as the head of student body as the House Captain of Indian Cambridge School
for the year 2004-05.
Academia
2011 MBA (Marketing, Finance and Strategic Planning) from Heriott-Watt
University, United Kingdom.
2009 Diploma in Management studies, (International Marketing, Human
Resources) West London College. United Kingdom
2008 B.COM from H.N.B Garhwal University. Dehradun
2005 12th
Indian Cambridge School, Dehradun.
2003 10th
Indian Cambridge School, Dehardun.
IT Skills
 MS Office (Word, Excel and PowerPoint) and Internet Applications.
Personal Dossier

5. Date of Birth: 20th
April,1987.
Address: 5-Circular Road, Dalanwala, Dehradun.
Linguistic Skills: English, Hindi and Punjabi
References: Available on request

6. Date of Birth: 20th
April,1987.
Address: 5-Circular Road, Dalanwala, Dehradun.
Linguistic Skills: English, Hindi and Punjabi
References: Available on request