This document contains a resume for Basem Mohamed Fouad. It summarizes his contact information, personal details, objective, and professional experience working in sales and business development roles for GlaxoSmithKline and Henkel Polybit Germany in Dubai and Abu Dhabi from 2011 to present. It also lists his educational background and training attended.

1. BASEM MOHAMED FOUAD
Sales and Business Development
Contact Information:
• Location: Dubai, UAE
• Mobile: + 971506316336
• Email: basem.mohamedfouad@gmail.com
Personal Details:
• Languages: Arabic and English
• Citizenship: Egyptian
• Marital Status: Single
• Date of Birth: 03/01/1986
Objective: Exploring a challenging managerial assignment as in Business Development department , with a
reputed Multinational Company, to leverage acquired skill-set, add value to its operations and achieve all
organizational goals and requirements.
Profile: Seasoned Pharma industry professional with a rich experience of 5 years, working with market
leaders like GlaxoSmithKline and Henkel Polybit Germany. High potential in tracking market trends, devising
workable sales strategies, driving marketing campaigns and managing product portfolios in UAE.
Highlights: Achieved excellence in executing sales, marketing and business operations, which resulted in
exceeding sales targets all throughout the career, establishing brand presence of various pharmaceutical products
in the UAE, increased revenues for all verticals and development of strong market share in various medication and
treatment segments.
Management Acumen: A team builder and strategy planner, recognized for uncompromising work ethics and
determination to complete given tasks. Skilled in continuous process improvement, administering operational
control and providing training, motivation and assistance to teams for accomplishing defined targets.
E D U C A T I O N A L C R E D E N T I A L S
2014, Harvard ManageMentor®, Special
Training Course designed by Harvard
Business School
Subjects: Business Planning, Budgeting,
Marketing, Performance Management,
Process Improvement, Negotiation Skills, Customer Focus, Marketing Essentials
2004 – 2009: Bachelor of Science in Chemical Engineering
American University of Sharjah – AUS
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2. P R O F E S S I O N A L E X P E R I E N C E
GLAXOSMITHKLINE, Dubai and Sharjah, Jan 2013 – Present
Medical Representative (Allergy Line)
Reporting to the Sales Manager – UAE
Key Responsibilities:
1. Driving marketing activities for the Allergy Line, a recently established vertical of GSK in UAE
2. Capitalizing on strategic pertnerships with HCPs from various other lines such as Antibiotics and Allergy
Medication Treatments to develop business.
3. Spearheading the promotions and sales for the Allergy Line medications - Xyzal® - Levocetirizine (an oral
anti-histamine medication) and Avamys® - Fluticasone Furoate (a nasal steroid spray)
4. Strategizing, allocating and utilizing budgets judiciously to run marketing campaigns, advertisements and
forecasting sales on a quarterly and annual basis
5. Developing the UAE business strategy, defining roles for all sales team members and ensuring successful
execution of all sales plans
6. Managing and mentoring the Allergy Line sales teams in Dubai and Northern Emirates, assisting them in
achieving organizational targets and pre-defined KPIs
7. Coordinating regular medical sales functions, evaluating team performance and suggesting improvements
in the processes at all times
8. Maintaining communication with all team members, across Medical, Regulatory and Marketing
departments, ensuring alignment of business objectives with market opportunities
9. Conducting training sessions for teams, focusing on the development of thought leaders
Accomplishments:
1. Achieved 100% sales targets in FY 2013
2. Implemented ‘Allergy Line – Kick-off Meeting’ as a breakthrough strategy to drive and manage the teams
3. Ensured judicious use of ‘Promotional Funds’ which helped deliver maximum Return on Investment
GLAXOSMITHKLINE, Dubai and Sharjah, Jan 2011 – Jan 2013
Medical Representative (Anti-infectious Diseases Line)
Reporting to the Sales Supervisor – Dubai and Sharjah
Key Responsibilities:
1. Handled critical KPIs for the Anit-infectious Dieaseses Line of business, with focus on one strategic
product that contributes 25% to the overall sales of GSK
2. Handled promotions and sales for two major products of GSK - Augmentin (an oral anti-biotic) and Zantac
- Ranitidine
3. Executed product marketing strategies and sales plans; approached various doctors and medical
practitioners to promote GSK’s medicines
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3. 4. Initiated various business development activities based on the marketing goals established by the
corporate and regional management
5. Focused on bringing about long-term growth, maximum market penetration and a secure customer base
for various medicines manufactured by the company
6. Assisted the marketing team in planning promotion and advertising activities to cement GSK as the
preferred brand in the category
7. Collaborated with the territory business and ensured team’s success in increasing market share and
revenues
8. Cultivated good working relations with doctors and medical practitioners which helped in the further
development of business
Accomplishments:
1. Achieved 102% sales targets in FY 2011, and increased the same to 105% in FY 2012
2. Successfully developed Al Zahra Hospital as a new private sector account for the company
3. Maintained control over strategic product stocks for all key accounts of the company
HENKEL POLYPIT GERMANY, Abu Dhabi, Jan 2010 – Dec 2010
Chemical Sales Engineer
Reporting to the Area Manager – Abu Dhabi
Key Responsibilities:
1. Worked as Chemical Sales Engineer in promoting the waterproof materials
2. Responsible for building segments in Reem Island
3. Arranged and held site meetings to cover any inquiries
4. Dealt with well known customers and contractors, and handled their inquiries.
5. Provided periodic reports to the management with regards to the ongoing sales activities, account
business status and updation in the sales plans
E A R L Y W O R K A S S I G N M E N T S
Summer 2007, Worked as a promoter for the N-series,
Assist and train salesmen in stores and test their knowledge
Dealt with numerous customers, and handled their enquiries.
Conducting surveys about current customers
Summer 2006, Done Internship in Chemical Engineering Field
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4. A W A R D S
1. 2015 An Allergy Talented Member
2. 2014 Employee Recognition
3. 2014 Compass Champion
4. 2013 Outstanding acheivement
5. 2012 Achieving full credit in DPK
T R A I N I N G S A T T E N D E D
1. 2014 Change Management
2. 2014 Marketing Essentials
3. 2014 Team Management
4. 2014 Team Leadership
5. 2014 Managing Upword
6. 2014 Decission Making
7. 2014 Leading &Motivating
8. 2013 Meeting Management
9. 2013 Inovating &Creativity
10. 2013 Difficult Interaction
11. 2013 Stress Management
12. 2013 Strategy Ecxution
13. 2012 Negotiation Skills
14. 2012 Budgeting
15. 2012 Talent Management
16. 2012 Managing Daily Performance
17. 2011 Influencing with Communication and Mutual Collaboration
18. 2011 Leadership Development Program
19. 2011 Management and Coaching Skills
20. 2011 Aiming High Workshop
21. 2011 KOL’s Handling and Problem Solving
22. 2011 Self-development Program
23. 2011 Presentation Skills
24. 2011 Worldwide Sales Force Excellence (WSFE)
~ References will be shared upon request ~
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