The document contains a resume for Nasir Niaz, a UAE resident born in 1984. He has over 10 years of experience in marketing roles, including trade marketing, events management, social media marketing, and category management. His current role is Senior Brand Executive at ABC International Ltd., where he is responsible for marketing campaigns, market research, budgeting, and online sales. He is looking for an opportunity with a reputable organization where he can continue growing professionally.

1. NASIRNIAZ
Visa status: UAE Resident Visa
D.O.B.OCT 17, 1984
Cell: 00971-50-1301750
Email: Nasir.Niaz@ymail.com
SUMMARY
An extroverted and enthusiastic individual with excellent communication skills. I am looking to work with
an organization of repute, that will utilize the skills and knowledge that I have gained from my professional
career, while providing opportunities for further learning, growth and career advancement.
AREAS OF EXPERTISE
 Trade Marketing
 BTL Activations
 Events Management
 Social Media Marketing
 Market Research & Analysis
 NewProduct Launches
 AgenciesHandling( Media agencies, promoters agencies, POS suppliers)
 On line Marketing(Mums World, Souq)
 Category Management
 Annual Budgeting
PROFESSIONAL WORK EXPERIENCE
ABC International Ltd. (Cool and Cool) (05-10-2009 TO CONTINUE)
Senior Brand Executive
 Currently working as a Senior Brand Executive in Cool & Cool
 Monitoring and evaluating marketing campaigns such as trade promotions, brand activations and
in-store promotions.
 Assisting Brand manager towards planning, developing and executing marketing plans and
strategies
 Day to day coordination with advertising agencies to ensure ATL and BTL plans are implemented
down to the individual channel level and maximum synergy is achieved between consumer and
brand objectives
 Conducting regular market visits to prepare competitor activity reports and recommends
counteractive measures.
 Working with various qualitative and quantitative research agencies to obtain data on consumer
insights, market share and distribution and recommending ideas and overall feedback to
management product development teams.
 Assisting brand manager in Media Budgeting, Media Buying and planning.
 Making promoters yearly budget, Hire, train and place promoters according to market trend and on
the basis of promoter’s feedback set plans accordingly.
 Manage the production of marketing materials such as leaflets, posters, flyers, newsletters, E.
Newsletters and DVD’s.
 Manage all POS materials; coordinate with different contractors to introduce new ideas in market.
 Managing the on line sale and to promote online sale plan and execute different ideas, promotions,
surprise gifts, Facebook competitions, daily posts and updates, family events etc.
 Coordinate and develop the trade marketing strategies to achieve defined business objectives for the
assigned categories.

2.  Responsible for trade marketing / category management process and solutions with external and
internal customers to grow the categories
 Working with sales team to understand the need of POSM materials, then execute all
implementation of POSM (design, production, logistic, how to fill strategies etc.).
 Following the promotional calendar and making promotions to achieve targets.
 Planning and maintaining the shelf planogram in line with the sales team and sending them updated
planograms.
 Conducting market visits to ensure the availability of products, displays and implementations of all
trade promotions.
Events Management
 Manage and supervise the event in Global Village from 2009 to 2014.
 Plan and execute Beauty world Middle East from 2011 to 2014.
 Plan and manage Ramadan Night Market 2013 to 2014.
 Manage and run Hygiene campaign with our character Dr. Cool in different schools.
 Plan and execute campaign in different hospitals by giving surprise gifts to new born babies
moms.
 Plan, execute and manage different road show to create brand awareness and brand image.
 Member of organizing team to handle international cricket series from 2009 to 2014.
 Manage and handle Asia net awards as a co- sponsor from cool and cool in 2012.
UNITED BANK LIMITED (JAN 2007 - AUG 2008)
Customer Relations Officer
 Handle the paper work and documentation in accounts department.
 Verify the inward and outward clearing of cheque.
 Monitoring online transfer of funds and verify the cash and bank statements.
 Making debit voucher, credit voucher and cash voucher.
 Dealing with customer complaints and assisting them and giving them solutions.
EDUCATION & ACHIEVEMENTS
 MBA (Banking & Finance) 2008
 Three Months Marketing Course
 Worked on a virtual project to plan and build shopping mall
 Conduct and complete market research on (KYC)
 Won the best presenter award in inter departmental competetation
 Two weeks training on effective leadership and management (IUB Pakistan)
INTERPERSONAL SKILLS
 Exceptionally self-motivated and great ability to work on own initiative.
 Flexible & uncommon ability to work with others as a team.
 Dedication and drive as a hard working individual.
 Written and verbal proficiency in English
 Strong analytical, interpersonal & communication skills.