John Ziegler has 18 years of experience in brand management, marketing, and innovation. He held senior brand and innovation roles at GlaxoSmithKline, where he developed new products and claims that generated over $200 million in revenue. More recently, he was VP of Marketing and Promotions at his own company, where he helped grow annual revenue from $4 million to $6 million through marketing and business strategy. He is now seeking a new role applying his skills in brand building, ideation, social media, and new product development.

1. JOHN ZIEGLER
732.778.9451  zieglerbjohn@gmail.com
MARKETING & INNOVATION DIRECTOR
BRAND MANAGEMENT | IDEATION | INNOVATION | NEW PRODUCT DEVELOPMENT
Objective
The combination of corporate marketing skills (GlaxoSmithKline, Grey Advertising) with
recent entrepreneurial expertise provides the skill set to efficiently produce first class
marketing & sales.
Experience Summary
— 18 years of Experience in Brand Management - Advertising, Marketing and
Brand Innovation.
— 5 years of Entrepreneurial Experience – driving growth, turning around large
wedding and restaurant venue with limited financial and marketing staff
resources.
KEY SKILLS
— Brand Building & Stewardship
— Ideation and Innovation Best
Practice
— Social Media Expert, Direct Marketing, and Mass
Media Advertising
— Cross Functional Team Leadership
BASELINE SKILLS
— Training & Development
— Computer & Software Proficient
— Project Management
— P&L Management
— Insight Development
— Business Analysis
— New Product Launches
— Social Media Expert
AWARDS
— Platinum Marketing Award, GlaxoSmithKline - given annually to one outstanding
Marketer in the US. Developed new product that created a whole new category for
GSK and our retail partners.

2. R O F E S S I O N A L H I S T O R Y
2012 to 2016: ZIEGLER ET CIE – A TURNAROUND COMPANY
VP of Marketing & Promotions, and Business Strategy
Purchased Waters Edge Wedding and Entertainment venue in Bayville, NJ in 2012.
— Partner responsible for business strategy, annual business plans, marketing and
advertising.
— Built Wedding, Restaurant, and Entertainment segments a combined 35% in 3 years to
$6 million in annual revenue, enabling a profitable exit.
— Conducted all consumer insight research and led ideation process.
— Created all social, print, radio, billboard and television campaigns.
— Built powerful new Website, Facebook following (to over 14,000 fans) and Internal
Customer Database (10,000) in only two years.
— Created training program, job descriptions and procedures for the three business
sectors, with over 100 employees.
— P&L responsibility.
2005 to 2012: GLAXOSMITHKLINE CONSUMER HEALTHCARE, PARSIPPANY, NJ
Senior Brand & Innovation Manager
— Led development of Ideation & Innovation Best Practice Process for GlaxoSmithKline US
Consumer Healthcare. This best practice process helped Innovation Managers identify
consumer and category insights and brand growth opportunities, leading to the
development of new products and claims.
— Implemented rollout of Best Practice Process to global Innovation Managers (due to
extraordinary success of my endeavors).
— Responsible for OTC Wellness Division New Product Pipeline, building 6 year new product
and claims pipeline for Abreva, Tums, Beano, Goody's and BC Pain Reliever Powders and
Ecotrin Aspirin, delivering over $200 million in incremental revenue for the OTC division.
— Managed and drove double-digit growth for my portfolio of brands (Abreva, Tums, BC and
Goody’s Headache Powders, Beano), totaling over $400 million in annual revenue.
— Uncovered and validated powerful new claim for Abreva (cold sore product) by analyzing
Abreva’s clinical data. New advertising that focused on this claim has driven brand growth
of over +20% a year. This claim is still being used in all their advertising: “Knockout your
cold sore in just 2 ½ days”.
— Developed and Launched over 5 new products in 5 years, including Beano To-Go & Beano
Meltaways, Tums Smoothies, BC Orange, and Goody's Cherry, each delivering between 15%
P

3. and 30% Incremental Brand growth in Year 1, and 20% and 40% Incremental Growth by
Year 3.
— Led and developed brand creation/positioning and US launch marketing materials (TV,
Print, Digital, PR, Shopper, Expert) for all new OTC Wellness product launches.
— Led Agency Creative Brief development, with briefs that leveraged the Key Consumer
Insight into a differentiated AD Idea and motivating AD campaigns.
— As Brand Manager on Ecotrin (Enteric Coated Aspirin), repositioned the brand as the
“Safest Heart Healthy Aspirin” on the market, focusing on 81mg line. Repositioning led to
sales growth of 250% for the 81mg line and 45% growth for the total Brand.
Early Career (1996 – 2005)
Brand Manager: GlaxoSmithKline, Parsippany, NJ
Assistant Brand Manager: Block Drug Company, Jersey City, NJ
Account Executive: Grey Advertising (Direct, Online & General), New York, NY
— Responsible for overseeing the Chase Credit Card Division Direct Mail Marketing program.
— Worked directly with VP of Credit Card Marketing and her team for Chase Manhattan Bank.
E D U C A T I O N
Bachelor of Science, Marketing | Minor in Advertising | University of Hartford,Hartford, Conn.
References provided upon request.