Pooja Jaiswal has over 4 years of experience in marketing, brand management, and vendor relations in the pharmaceutical and retail industries. She has worked at Novartis India Limited as a Marketing Executive developing marketing strategies, campaigns, and materials. Her experience also includes store management roles at Chemistry India and United Colours of Benetton, as well as an institutional promotion role at United Breweries Limited. She holds a PGDBM in marketing from AMITY University and a B.Com from Kumaon University.
NEW CONCEPT (7P'S MODEL OF SERVICE MARKETING MIX) & OLD CONCEPT (4P'S MODEL OF SERVICE MARKETING MIX) WHICH CAN BE CLEAR YOUR DOUBTS IN SERVICE MARKETING MIX
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
NEW CONCEPT (7P'S MODEL OF SERVICE MARKETING MIX) & OLD CONCEPT (4P'S MODEL OF SERVICE MARKETING MIX) WHICH CAN BE CLEAR YOUR DOUBTS IN SERVICE MARKETING MIX
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
7 Ps of Marketing | 7Ps explain with an exampleAadil Shaikh
7 Ps of Marketing! In marketing activities, the importance of service marketing targeting intangible services is increasing year by year. This time, I would like to explain the concept of service marketing and the basic framework “7P” for putting it into practice,
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
It is simple presentation which gives you clear picture of what marketing mix is all about and how organizatins should create right marketing mix to beat the competition
According to The American Marketing Association [1]: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ... Price – the value of the exchange between the customer and producer.
POTENTIAL SERVICES, EXPECTED SERVICES
BASIC SERVICES, CORE BENEFIT, Line of visibility,
Service Design- 8 steps , Gaps Model of Service Quality,Provider Gap 1,Provider Gap 2,Key Factors Leading to Provider Gap 2,Provider Gap 3,Key Factors Leading to Provider Gap 4, Zone of Tolerance
7 Ps of Marketing | 7Ps explain with an exampleAadil Shaikh
7 Ps of Marketing! In marketing activities, the importance of service marketing targeting intangible services is increasing year by year. This time, I would like to explain the concept of service marketing and the basic framework “7P” for putting it into practice,
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
It is simple presentation which gives you clear picture of what marketing mix is all about and how organizatins should create right marketing mix to beat the competition
According to The American Marketing Association [1]: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ... Price – the value of the exchange between the customer and producer.
1. Pooja Jaiswal
jaiswalpooja2601@gmail.com Ph. +91- 9920134253
Career Snapshot
Marketing professional with more than 4 years of experience spanning across brand management, designing, and vendor
Management in Pharmaceutical and Retail industry
- Product Portfolio Management -Marketing Campaigns -Designing Marketing Collaterals
-Vendor Management -Advertising -Market Trend Analysis
-Merchandising -Procurement -Relationship Building &Networking
Detailed Skills & Experience Highlights:
• Working with Novartis India Limited (Mumbai) as Marketing Executive from Dec 2012 till date
Job Profile & key deliverables:
Marketing & Branding:
• Identifying the correct product mix for the market
• Marketing Campaign Strategy for execution e.g. product launch, product specific activities
• Campaigns:
• Designing & Procurement of Marketing Collaterals
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Involving key stakeholders for product at each stage of campaign, and reporting results once completed
• Monitoring competitor activity and generating leads for products and services
• Effective stakeholder management - External - vendors, distributors, marketing agencies, trainers etc. as well
as Internal -all country functions- HR, Finance, drug regulatory, compliance, etc.
• Ensuring constant feedback from the sales team on the campaigns
• Designing and implementing disease specific campaigns inside doctor chambers
• Conducting cycle meetings pan India to ensure implementation of the designed marketing strategy
Sales Operations & Processes:
• Effective forecasting and management for resource training, marketing material, supply chain & distribution
during launch / pilot for emerging countries like Kenya, Indonesia and Vietnam
• Sales data analysis for focused product management
• Working closely with the medical regulatory & legal & finance team for marketing campaigns
• MIS reports and Data Analytics for both Marketing and Sales.
• Member of the assessment panel for field force assessments.
• Store Manager:Chemistry India (Mumbai) from Oct 2011 till Dec 2012
• Store Manager:United Colours of Benetton (Lucknow) from Sept 2010 till Oct 2011
Key Deliverables
• Ensure attractions through - floor merchandising, visual merchandising
• Sales analysis for forecasting sales and past trends
• Managing stock levels
• Ensuring customer satisfaction
• Training the staff on requirements like customer sensitivity, customers delight etc.
• Employee Life Cycle Management - Interviewing/hiring potential employees, conducting appraisals and
performance reviews, etc.
• Capturing market trends in the retail industry
Name of the Product Campaign Duration
Frimixon Freedom from Diarrhea Campaign Dec’2015- Feb’2016
Curam Anti-Infective Campaign Nov’2015-Jan’2016
Rozirich Plus Anemia Detection Campaign Aug’2015-March’2016
Regestrone Women’s Health Campaign Sept’2015-Nov’2015
2. • Institution Promotion Executive:United Breweries Ltd. (Lucknow) from May 2009 to Jan 2010
Key Deliverables:
• Experience of direct and institutional sales through promotional media
• Responsible for maintaining and driving institutional visibility
• Ensure merchandising implementation & control
• Conduct BTL’s event promotion of UB Group
Projects Undertaken
PGDBM Summer Internship:
• Brand Promotion of USL Products and increasing its Market Penetration (3 months).
• Comparative Study between Barista and Café Coffee day (1 month).
• Analysis of consumer Behavior of Tata Nano (2 months).
Educational Details
Year Qualifications Institute/University Specialisation
2010 PGDBM(Fulltime) AMITY University Marketing
2008 B.Com. Kumaon University Commerce
Personal Details:
Date of Birth: 26th
January1984
References available on request