Agnes Chan is a product executive with experience in product management, brand planning, marketing, and communications. She has experience marketing beauty, healthcare, and consumer goods products. At her current role at DKSH Malaysia, she supports the product manager in planning and implementing marketing objectives including advertising, promotions, product management, and trade marketing. Previously she grew sales for a scar gel brand through various advertising channels, social media campaigns, on-ground activations, and trade promotions. She is seeking a new opportunity with a salary of MYR5,200.

1. Agnes Chan
agchan53@hotmail.com
+6012-2077473
Profile
Agnes Chan is a product executive offering experience in product management through
developing, coordinating and executing brand planning strategies and activities. An all-
rounder marketer who have dabbled into marketing beauty care to health care products. A
multi-tasker who maintains communication with trade marketing and sales build a brand’s
market share. Also, driven to be challenged with the opportunity to join a different field and
job scope.
Highlights
 Manage and market brands – from inventory, brand planning, channel strategy and
A&P tracking, budget planning, and compliant to regulatory
 Execute trade activities and displays for brands to further support ATL activities
 Versatile in adapting to current trends
 Excellent communication skills
 Exceptional multi-tasker
 Social media savvy
 MS Office proficient
 Dedicated team player
 Analytical
 Reliable and dependable
 High learning curve
 Positive outlook
 Cheerful and energetic
 Spoken Language : English, Malay, Cantonese (fair)
 Written Language : English, Malay

2. Education
SEGI University affiliation to Upper Iowa University
Bachelor of Science (HONS) Degree in Marketing and Communications
2009-2013
Accomplishments
Grew Hiruscar Post Acne (HPA), an after-acne scar gel at 13% in 2016 to-date against last
year. Developed the brand awareness through multiple advertising channel:
 TVC – Brought HPA to heightened awareness – with RM2mil media value advertising
on TV
 Social media campaigns – Increase engagement between HPA and target consumers
through contests, Facebook post ads and video ads – brought likes up from
approximately 14,000 to 32,000 likes in a year.
 On-Ground – Organize a major dance campaign, Step Up Dance for HPA which engage
college dance teams to compete – involves video dance submissions, engage online
voting among the public, campus roadshow tour and a grand finale with appearance
of celebrity dance judges. Taken part in campus roadshows – targeting both private
and public campuses
 Print – Engage PR activities to strengthen the brand further in conjunction with major
campaigns such as Step Up Dance. Taken part in media launches such as the My Skin,
My Confidence campaign which accumulates to RM1mil over PR value.
 Trade Activities – Influence consumer purchase with POSM displays and promotions
in trade. Grew Hiruscar in both Watsons & Guardian double digit 30% and 17%
respectively.
 Digital – Have experience dabbling on digital platforms such as FB, Youtube, GDN.
And, exposed to digital workshops trained by Google certified trainers.
Grew Hiruscar, a general scar care gel to be one of the main players in the scar care market in
Malaysia with an average sales of RM120K per month in 2016.
Employment
NewageSdn Bhd
Marketing Executive
2013 - 2014
 Manage a portfolio of 5 beauty and personal care brands, which generated 7-digits
sales per annum.
 Work with sales team to push brands’ distribution penetration into independent
pharmacies, chain pharmacies, hospitals, hypermarkets, drugstores/minibars.

3.  Plan and execute advertising and promotional activities to build brand awareness and
develop sales.
 Manage orders and supply with specialized sectors, ie Starbucks, Amway, MAS.
 Train sales teams on products' education and selling skills.
 Conduct workshops and organize events.
 Plan, create and deliver sales presentations.
DKSH Malaysia Sdn Bhd
Product Executive
2014 – Present
 Support Product Manager to plan, organize and implement activities in line with the
departments marketing objectives.
 To integrate the client needs and local requirements, through the various marketing
functions advertising and promotions, product management and trade marketing.
 To support the management of the clients’ P&L within assigned portfolio and ensure
pre-set objectives are met through execution of sound marketing strategies
 To receive the approved Marketing Budget and allocate toward optimizing utilization
of funds in raising awareness and promoting sell-through for relevant clients’ brands
 To continuously strengthen mutually beneficial trading relationship with our clients
through enhancing value and meeting agreed objectives
 To resourcefully gather general market trend, market share and competitive
information as guidance in gauging effectiveness of marketing activities
 Guide sales and promoters in terms of promoting the product and also motivating
them to perform better
 Build and maintain strong relationships with key external suppliers
 To ensure optimum balance between various marketing activities:
 Brand building exercises (media advertising, prize and event sponsorships,
product launches, etc.)
 Education (internal and external product training, etc.)
 Trade marketing (POSM, promoters, fixtures, display stands, etc.)
 Consumer marketing (bundle buys, gift with purchases, etc.) translating to
increased sell through and strengthened market share.
Current Salary
MYR4,000 (with MYR 50 H/P Allowance)
Expected Salary
MYR5, 200 (Negotiable)

4. Reference Contact:
Pang Koon Yin
Senior Product Manager, DKSH Healthcare
012-2853318
May Ang
Product Manager, DKSH Consumer Goods
012-3176382