Ng Soo Chien has over 10 years of experience in marketing roles within the cosmetics industry. She has a proven track record of using strategic analysis to drive market success and has strong skills in social media marketing, budgeting, and identifying new opportunities. Her areas of expertise include trade marketing, strategic planning, customer relationships, and program management. She is fluent in English and Malay.

1. Comprehensive experience drivingmarket success in a highly competitive environment, identifying trends and
developments in the market in order to create a lasting advantage for the company. Strong knowledge of social media
marketing and promotional campaigns, building an online presence that encouragescompany visibility. Skilled in
designing a budget that accommodates company objectives and that relates directly to strategic analysis and planning.
Areas of Expertise
 Trade Marketing
 Social Media Promotions
 Strategic Planning/Analysis
 Customer Relationship
 Opportunity Identification

 Program Management
 Public Relations
 Solutions Advice
 Cost Reduction
 Portfolio Leadership
 Resource Management
 Customer Recruitment
 Communication
 Staff Training
 Languages: English, Malay
Ng Soo Chien
Marketing Manager
Block 48Circuit Road, #06-717,370048Singapore
Phone: +65-9384-9332
Email: ng.soochien@gmail.com
Work History
L’Oreal Pte Ltd, Singapore 2015
TheSingapore division ofthe internationallyknowncosmeticscompany.
SeniorProduct Manager,Maybelline
Headedthe above the line and below the line budget,conducting strategic analysis and planning to drive effective
launches and animation.
Luxasia Singapore Pte Ltd, Singapore 2014
Thecompanyis a regional cosmeticspurveyor for East Asia.
Product Manager,Albion, Anna Sui,Dunhill
Charged with oversight of three distinct portfolios in cosmetics, skincare and fragrance, increasing their growth and
market share through diligent work.
 Developedkey sales and marketing plans, engineeredto provoke sales growth and expandmarket share.
 Collaborated with P&L management, media planning and buying, marketing communications, public relations, and
forecasting to advance channel and distribution strategies.
 Liaised directly with retailers and management to guarantee the effective dissemination of company culture
throughout all levels of the company and company partnerships.
Estee Lauder Companies, Kuala Lumpur, Malaysia 2007-2014
A global leader in prestige beauty and cosmetic products.
Marketingand PR Manager, Origins 2013 – 2014
Attained strong skills analyzing sales numbers in order to cross reference themagainst a variety of business KPIs to
identify emerging market and business trends and devise business solutions for future corporate development.
 Mentoreda junior sales executive,inundating her with a nuancedunderstanding of the company culture,
objectives, and vision.
 Developedan expansive sales strategy, using CRMdata to improve recruitment of new customers from
-16% to +20% within a single year span.
 Chaired the company’s 2014 Earth Month initiative, leading a team of 8 members to partner with the Mid Valley
Megamall and its food courts to provide 18,000 biodegradable lunch boxes to be used over three days.

2. Work History Continued…
Assistant MarketingManager, Origins 2011 - 2013
Integrated social media into EDMand traditional marketing efforts, developing peer skills through workshops designedto
enhance the recruitment of new customers from digital platforms, growing the Facebook database by 64,000 membersor
+130% vs LY.
 Created promotions and samples intended to improve company visibility in sales, designing effective usage plans to
accommodate foreseentrends in the market.
 Surpassed forecasted successof the GinZing moisturizer launch campaign of 2013 by over 66%,through a concerted
mix of print advertising, digital, and CRM.
MarketingExecutive,Origins 2010- 2011
Converted investments from traditional media into digital elements in order to drive company reachinto new client
avenues.
 Scheduled media and Public Relations for magazines and press advertisements, directly overseeing the
design and content of advertisements through meetings with Editors on content and story angle.
 Managed the biggest new product launch for the brand in 20 years, planning all elementsof a 3 month campaign to
drive interest in the product through a locally produced coordinated app.
 Grew Origins Malaysia Facebook from an initial 1,500 fans to over 11,500 fans, using Facebook as a platform for
store promotions.
MarketingExecutive,BeautyBank, Origins 2009
 Aided management in planning and completing marketing campaigns, advertising, promotions, and special events
for keyproduct portfolios.
 Coordinated the mixeddesires of two separate brands, attending multiple workshops and roadshows for eachone.
Management Trainee,BeautyBank  2008 -2009
 Headeddesign of marketing collaterals for the new brand, creating brochures,hand out cards, Posters for Point of
Purchase, and DirectMailers.
 Organized marketing activities to drive awareness and sales throughout major distribution.
 Conducted media launches for members of the press, planning and executingmedialaunches for press members.
 Hosted and coordinated multiple hands-on workshops for groups of 30 women, generatingbrand interest through
carefully managed events.
Intern  2007
 Evaluated competitor prices, strategies, and kiosk locations to determine the best method of improving the
company’s market position.
Education
Bachelorof Science,BusinessStudies(Marketing), HelpInternational College of Technology,2008
Ng Soo Chien
Marketing Manager
Block 48Circuit Road, #06-717,370048Singapore
Phone: +65-9384-9332
Email: ng.soochien@gmail.com