Nancy Habashi is a senior marketing professional with over 15 years of experience in B2B marketing across various industries. She currently serves as Marketing Manager for Diabsolut Inc., where she is responsible for marketing strategy, planning, budgeting, product marketing, brand management, and reporting on key performance indicators. Habashi has a proven track record of driving growth in brand awareness, recognition, and social media engagement. She is skilled in marketing operations, project management, campaign execution, and sales support.

1. NANCY HABASHI
PROFILE
Diligent senior marketing professional with 15+ years of experience in B2B marketing within the
manufacturing, electronics distribution, cosmetics, technology, and professional services industries.
Results-driven, agile, and self-motivated, I seek to add and gain value from a like-minded team that is
passionate and collaborative, within an organization that understands the value of marketing and is
organically grounded by virtue of its healthy corporate culture.
Skills
Summary of Experience (see more on each of the below jobs on page 2]
Marketing Manager – Diabsolut Inc.
 Strategy, plan and budget development in accordance with business objectives
and research findings
 Resources (2-5), operations, partner and systems development & management
 Product marketing, industry focus and corporate brand management
 Executive-level reporting on lead generation KPIs in line with revenue goals
2012-
Now
2011-
2012
2005-
2006
Education
BA Communications
Marketing Cluster
Honour roll GPA 3.8
Concordia University
Social Science
Deen’s List
Writing Tutor
John Abbott College
DES - Sciences
College Charlemagne
Interests
 Micro soccer coach
 Fitness and nutrition
 Fashion, design and beauty
 Family and parenting
 Continuous improvement
 Spirituality
Languages
English: Full proficiency
French: Full proficiency
Arabic: Spoken proficiency
Spanish: Basic spoken
proficiency
Systems
Microsoft Office, Sharepoint,
HubSpot, Pardot, Salesforce
CRM, WordPress, Google
Analytics, Survey Monkey,
Social Media, etc.
Marketing
Strategy,
Plan & process
development,
Budget control,
Market research
Marketing Manager – MAKK Marketing, a Diabsolut Inc. company
 Management and execution of SMB client marketing projects
 Development and execution of their brand messaging, templates and
promotional materials such as newsletters and articles.
Market Development Coordinator – Europe Cosmetiques
 Supporting Sales Director and Marketing Manager in development and
execution of promotional materials, research, hosted events, trade shows,
internal communication etc.
 Client engagement and training programs
2006-
2011
Marketing & Communication Specialist – Future Electronics
 Marketing account manager for major suppliers, develop product collateral
and run sales incentive programs
 Develop advertising material for trade publications
2003-
2005
Marketing Support & Discrepancy Manager – Future Electronics
 Co-manager of 35 marketing support representatives supporting product
marketing units in asset management, expediting and sales efforts
 Warehouse delivery discrepancy management and controls
Campaign
management,
Event planning,
New product
introductions,
Promotion
Social media
management,
Email marketing &
automation,
Content creation,
SEO
Analytics,
Reporting,
Sales support,
Brand management,
Leadership
407 rue Barcelone, DDO, Quebec H9B3M5
nancyhabashi@gmail.com
514.576.1876

2. NANCY HABASHI
Experience & Accomplishments (in addition to responsibilities listed on page 1]
Marketing Manager – Diabsolut Inc.
 Operations, resources and systems management (Hubspot, Salesforce, Pardot, Google Analytics, CMS)
 Campaign planning, process mapping and project management
 Tactical execution of marketing plan including: sponsored & hosted events, email marketing, SEO, content marketing (thought
leadership: blogs, case studies, whitepapers, infographics etc.)
 Brand management through the establishing of corporate identity standards, value proposition messaging, brand positioning,
corporate awards, website design and navigation
 Lead generation via list development, content promoted through social streams
 Sales support via collateral development, sales tools and scripts etc.
 Partner and alliance management with key partners and client brand advocates (Partners: ClickSoftware, SAP, SOTI,
Salesforce.com – Clients: SaskTel, SaskPower, Bell Aliant, Vivint)
Key Accomplishments:
 Rebranding initiative: new logo, website, tagline, productization of services, sales tools and corporate templates
 Growth in brand awareness and recognition increase in social media engagement
 Driving key target accounts to Workforce Management Breakfast Seminar Series
 Creation and establishment of a Standard Operation Procedure for quality marketing programs
 Introduction of technology systems that improved efficiency
 Seamless integration and transition of two corporate acquisitions
 Customer Advisory Board Secretary and management of event and analysis of data
 Creation of a wide collection of sales tools and client-facing collateral
 Established management of marketing’s performance via Salesforce campaigns, reporting and dashboards
2012-
Now
2012-
2011
2006-
2011
Marketing & Communication Specialist – Future Electronics
 Communication liaison between the product marketing account managers, engineers, graphic designers and the suppliers to
coordinate projects and produce efficiency and effectively
 Directly responsible for the development of reports for senior executive management and the office of the President (Mr. Robert
Miller)
 Development of supplier promotional campaigns online and for print in our in-house e-commerce site and publication
 Launched in-house studio for video production, developed scripts, and directing video shoots and post-production
Key Accomplishment:
 After a team restructure, together with the new production manager, changed the reputation of the department company-
wide, gaining the respect and engagement of key stakeholders for new initiatives.
Key Accomplishments:

Marketing Manager – MAKK Marketing
 Management and execution of SMB client marketing projects
 Development and execution of brand messaging, templates and promotional materials such as newsletters and articles.
 On-site client monthly meetings to ensure alignment of strategy, ensure their satisfaction, photography, interview key subject
matter experts for content development
Key Accomplishment:
 Single-handily executing the marketing campaigns of 3 main clients simultaneously to client’s satisfaction
Market Development Coordinator – Europe Cosmetiques
 On-site sales at major trade shows
 Direct mailings, monthly promotions, clients event planning and hosting
 Client (local spas) order management
Key Accomplishment:
 Small family-business allowed for direct involvement and impact at all levels in all departments
Marketing Support & Discrepancy Manager – Future Electronics
 Management of the team responsible for order expediting activities (five lines of business), accurate delivery of parts to
warehouse, and discrepancies to avoid “line-down” situations at client manufacturing factories.
 Weekly performance reporting to executive management
 Relationship management as the central point between the demands from sales organization to get parts to their clients and the
asset managers trying to avoid overstock,
Key Accomplishment:
 Developed program that decreased discrepancy issues by 30%, saving time and money for clients and the company
2005-
2006
2003-
2005
nancyhabashi@gmail.com
514.576.1876