I am a ecommerce and retail marketing professional (Offline Marketing) and always in search of challenging roles.

1. ANAND SINGH RATHORE
Email ID: anand_rathore27@rediffmail.com Mobile No. : 91-8527992871/8527332128
SUMMARY
Over the past 3 years, I have been employed in marketing and sales. Being in marketing, planning advertising
strategies, sales, handling brand management, event planning, and market research for product launch gavein-depth
exposure to different aspects of marketing.
PROFESSIONAL SYNOPSIS
 Championed the development and launch of www.khoobsurati.com–a fast growing Online Fashion Portal,
with nearly 2 Lac hits per day in less than 6 months.
 Designed company’s first, national sales events (IITF – 2012 & Kiosk -2012 ), resulting in record sales and the
company’s highest comp sales performance for the year achieving INR 28 Lac in 14 days event.
 Two brands launched into FMCG and Consumer durables by name of Nayasha (a cosmetics brand ) and
Khoobsurati (a ladies accessories brand )
PROFESSIONAL EXPERENCE
1. WISE ONLINE STORES PVT LTD (www.khoobsurati.com/ www.zovon.in )- Leading multi brand Online
Shopping Portals with retail presence
MANAGER - MARKETING (August 2012 – Present)
 Planning, executing ATL, BTL activations, Public Relations activities, Press Release and Advertising Strategy.
 Planning and development of aggressive marketing strategies, with a view to ensure brand positioning,
market penetration and increase in market share.
 Driving the marketing plans for the various categories of business in conjunction with sales to grow Value
and volume of transactions.
 Developing and driving trade promotion schemes for retailers in conjunction with Sales.
 Managing the marketing budget and deliver marketing activity within agreedbudget.
 Monitoring, reviewing and reporting on all marketing activities and drive results
 Developing and deliver appropriate marketing/brand communication
 Managing market research and developing insights to translate them into channel strategy and
communication
 Developing insights on consumer behavior to translate them into relevant product offerings
 Collaborate with all the other functions to deliver the category strategyfor the company
 Business tie-ups with media agencies and handling media relationships, ensuring timely media coverage of
the brand.
 Competitive analysis, trend analysis to execute marketing campaign.
 Handling media buying for different marketing initiatives.
 Understanding of Digital Marketing platforms and processes
 Handling Online Marketing and Brand Management( SEO, PPC,FB Paid Ads, Google Ad words, Affiliates
programs)
 Taking care of revenue generation from Snapdeal, Ebay, Flipkart, Amazon and other online portals.
 Handling end to end sales and marketing of private label brands that is Nayashaand Khoobsurati.
 Handling a teamof 6 people directly reporting.

2. 2. UNYSCAPE INFOCOM PVT LTD - A Noida , UP based Leading DigitalMarketing Company.
ASSISTANT MANAGER – MARKETING - (April 2012 - July 2012)
 Managing and implementing ATL/ BTL communication campaigns
 Managing and co-coordinating with agencies to develop and implement media planning and buying
 Planning and execute Market/Consumer Research and develop actionable Insights
 Handling development of the creative material/ collaterals for marketing activities.
 Handling all aspects of communication on the website – banners, content, events & developments, etc
 Handling end to end digital or online marketing activities for clients.
 Taking care of all online paid campaigns on Google Ad words, Facebook.
 Competitor analysis followed by executing of On page and off page SEO, banner marketing, affiliate programs
 Executing Social media Marketing for clients – Facebook, Twitter, Linkedin, Google Plus
PROFESSIONAL QUALIFICATION
INTEGRATED ACADEMY OF MANAGEMENT AND TECHNOLOGY GHAZIABAD
Post Graduate Diploma in Management - Marketing & Finance (79.4%) 2010-2012
JAI NARAYAN VYAS UNIVERSITY JODHPUR
Bachelor’s of Arts – Public Admin, Sociology and Political Science (58.5%) 2007-2010
FRANKFINN INSTITUTE OF AIRHOSTESS TRAINING JAIPUR
Diploma – Aviation, Hospitality and Tourism (75%) 2007-2008
ARMY PUBLIC SCHOOL JODHPUR
Senior Secondary- Physics, Chemistry, Biology (63%) 2005-2006
ARMY PUBLIC SCHOOL JODHPUR
Secondary (64.4%) 2003-2004
INTEREST/HOBBIES:
 Blogging and writing
PERSONAL DETAILS:
 Permanent Address : Plot No. 12, Simrathwala Keth, Nagoribera, Mandore, Jodhpur (Raj)
 Father’s Name : Mr Gajender Singh Rathore
 Dateof Birth : 27th Jan 1988
 Gender : Male
 Nationality : Indian
 Marital Status : Single
 LanguageKnown : English, Hindi