1. SHANKAR ASHOK LULLA
E-Mail: lulla.shankar@gmail.com
Mobile: +91 95521 77600 / +91 9619218318
A performance-driven professional targeting assignments in Sales & Distribution with an organisation of repute
Industry Preference: FMCG/ Consumer Durables/ Telecom/E-Commerce
Location Preference: Mumbai / Pune/ Nasik
PROFILE SNAPSHOT
• Result-oriented professional with 4 years & 7 months of experience in Sales & Distribution, Primary & Secondary Sales,
Channel Management, Product Launches / Promotions, Distribution / Channel Expansion, Relationship Management and
Team Management
• Presently associated with Vodafone India Limited, Mumbai as Assistant Manager
• Expertise in charting out sales & distribution strategies and contributing towards enhancing business volumes & growth and
achieving profitability
• Excellent in analyzing market trends to provide critical inputs, formulating and implementing various channel sales strategies
• Extensive experience in business & market development, product positioning and channel expansion
• Strong exposure in managing & executing various sales promotional activities and enhancing profitability & coverage
• A team leader with excellent analytical, problem solving and people management skills
SKILL SET
~Sales & Distribution ~ Business Development ~ Strategic Market Planning
~Territory Management ~ Market Penetration and Expansion ~ Channel Sales Strategies
~Merchandising & Sales Promotion ~ Sales Force Development ~ Sales Best Practices
ORGANISATIONAL EXPERIENCE
Since Sep’15 Vodafone India Limited, Mumbai as Assistant Manager
Growth Path:
Sep’15-Apr’16 Senior Executive
Since Apr’16 Assistant Manager
Key Result Areas:
• Ensuring the desired product availability in the market
• Ensuring that the distributes/ retailers maintain adequate stocks of company products and merchandise as per norms
• Ensuring the availability of required manpower at distributorships as per plan and monitor their conduct/ behavior
• Building trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing
solutions to any issue within reasonable time frame
• Working with circle marketing in management of schemes/ promotions/ contests being run to promote the company brand
• Ensuring flow of knowledge, skills and training from company to the dealer/ retailer staff to ensuring output as per targets
• Assess training requirements on an ongoing basis. Coordinate with training content and service providers to implement training
• Establishing retail channel schemes at the zonal level based on corporate guidelines and with the approval of the circle/zone sales
head.
• On job training for executive
Highlights:
• Analysed product features; evaluated factors that appeal to customers; provided valuable inputs during the planning, design and
development of various products
• Gauged market potential; monitored competitor activities including their pricing and offering to identify business opportunities
and threats
• Recognising significant issues impacting the buyer’s decision process
• Developing new propositions through in-depth understanding of consumer behaviour & usage patterns
• Achieved sales targets for Lifelong & MNP RES by executing the distribution strategy
• Adopted company programs amongst assigned partners that resulted in revenue enhancement from INR 2.6 Crores to 3.12 Crores
• Exceeded assigned sales targets by INR 50 Lakhs in year-year in designated partner accounts

2. Nov’12-Aug’15 Nestle India Limited, Mumbai as Nutrition Officer
Key Result Areas:
• Managed all aspects of sales, revenue attainment and management of channel partnerships
• Provided sales support and deployed sales and marketing strategies & programs to improve sales opportunities
• Controlled the complete distribution channel and ensured on-track delivery to all the regions
• Tracked overhead expenses & profitability (ROI) and worked towards minimising the level of bad goods returns
• Gaining market intelligence by keeping track of competitor’s activities, price changes and promotional support
Highlights:
• Developed and rolled-out winning go-to-market strategies for premium category nutrition products
• Increased the profitability from INR 48 Lacs to INR 55 Lacs by expanding distribution network
• Forecasted business revenues from channel and key accounts for 12 months
• Exceeded targets by INR 30 lakhs in year-year
• Orchestrated successful promotional campaigns, including a special offer that penetrated market territory by 35% in 30 days
PREVIOUS EXPERIENCE
Dec’11 - Nov’12 Ranbaxy Limited, Mumbai as Territory Executive
INTERNSHIP
Organisation: Colgate-Palmolive Ltd., Mumbai
Period: Jun’11 – Aug’11
Role: Brand Promoter
Organisation: Business Standard Ltd., Mumbai
Period: Dec’10 – Jan’11
Role: Management Trainee
ACADEMIC PROJECTS
Title: Biochemical Analysis of Wheat Grass
Duration: 6 months
Description: Analysis of normal & salt sress wheat grass & found the difference between values
Title: Hospital Waste Management
Duration: 3 months
Description: Management techniques of hospital waste
TRAININGS/ WORKSHOPS/ SEMINARS
• Attended:
o Seminar on Current Trends in Management at Sinhgad, Vadgaon, Pune
o State level seminar on Advances in Genetics & Molecular Biology at R.Y.K Science College, Nasik
o 2 day workshop on Blotting techniques in Molecular Biology at R.Y.K Science College, Nasik
PAPER PRESENTATION
• Submitted research paper at SIBAR, Kondhwa, Pune on:
o Ethical Marketing at a seminar on Movers and Moulders of a Dynamic Economy
o Multi-level Marketing at the International Seminar on Innovations in Strategic Management for Organizational Excellence
o Metamorphosis in Telecom Industry
ACADEMIC DETAILS
• MBA (Marketing) from Sinhgad Institute of Business Administration & Research, Pune University, Pune in 2012; secured
65.71%
• B.Sc. (Biotech) from R.Y.K Science College, Nasik, Pune University in 2009; secured 67.26%
• 12th
from M R M Vidyalaya College, Manmad, Nasik Divisional Board in 2006; secured 75.5%
• 10th
from S G G S High School, Manmad, Nasik Divisional Board in 2004; secured 66.66%
Other:
• Certificate course in System Recovery

3. • Certificate course on Soft Skills Development Programme at R.Y.K Science College, Nasik
IT SKILLS
• Knowledge of MS Office, Windows and other Internet Applications
PERSONAL DETAILS
Date of Birth: 19th
June 1989
Languages Known: English, Hindi, Marathi and Sindhi
Address: Hudco Colony, Ews-442, Manmad-423104, District - Nasik