1. 15 Alzabalawy St., Cairo, Egypt
Mobile (Qatar : 0097430131241
Home (Egypt) : 0020225916965
E mail :mahmoudak123@hotmail.com
MAHMOUD ABOU ALKHAIR
Career Objective:
Seeking a sales managementposition in a multinationalcorporation whereby I can
continue to build on my background in addition to develop my skills in brand
managementfurther on.
Education:
Bachelor of commerce from Ain ShamsUniversity in Cairo (Egypt) 1986
Major: account
Minor: Business administration
Additional courses: word courses (Sales and marketing strategic management)
Experience:
Salesmanagertraditionaltrade:Qatar nationalimportand export
Present
1.Responsiblefor the effective implementation of sales and distribution, through
the development of sales strategies including promotionalprograms
2.Managesales channels, and direct sales and accountmanagement, and customer
marketing programs, as well as the managementof pricing conditions.
3. Play a strategic role in the development of marketing plansand sales, advice on
market studies for the general market appearance, competitors and the company’s
brand.
4. Responsible for the managementand distribution of geographicsales areas
and route plansand the numbersof delegates and their distribution over the goal
areas.
5. Responsible for developing the sales team and collaborate with the team to

2. .implementstrategic plans
6.Responsiblefor the competitor's information and data collection.
7. Ensuring theimplementation of conventions on traders and major accounts and
guaranteeemployment
8. Responsible for direct customer activities and managementof the business
relationship with distributors and retailers and wholesalers.
9. Develop and build programsfor consumer through marketing practices
Understandingcustomer requirements and based on companyobjectives, is
capableof creating and managingtheclient’s needs. Presence in the market to
ensure appropriateassessment and accuracy of information
10.Collect data from various sources through the communications network to
monitor the performance of the brandsand give recommendations of major
accounts and different distribution channels
11. Evaluation of return on investment
12. Identify market potential, establish pricing, estimate potential sales and define
distribution channels
13. Compile quarterly consolidated progress report for analysis
14. Generate quarterly reports on growth, profits, and spending for the Brand
15.Setand managea yearly promotion Budget
16. Developing the programs of (ConsumerIncentives, Trade Incentives and Sales
Force Incentive)
17. Set and plan a yearly promotional calendar, in order to ensure timely delivery
and geographicreach
18.Follow up, evaluate and tabulateeffectiveness of promotions.
19. Monitor competition moves and generate the sales plan
Salesand marketing manager:alkawtharwatertreatment(Qatarat)
2012
A) Managingand motivating SalesTeam and directing them to achieve assigned
goals.
b) Develop sales lead and pass to the sales team.
c) Activate New Customers and build relationship with major client (Key
Customers) and to improve sales with existing customers.
d) Regularmarket visits to understand themarket dynamics
e) Planning thelaunchingof the new productthrough the modern trade and the
uppertrade
f) Planning theannualsales target and the strategy to achieve the companyGoals
g) responsible for developing and implementing marketing policy and plans;
promoting and coordinating sales, market research and publicityactivities;
developing an effective marketing mix for the company’svarious products .

3. h) Planning andputting intoeffect methods for assessing markets and customer
demand.
i) Forecasting sales subdivided as appropriatebetween brandsand markets.
Establishing quotasbased on overall forecasts, for individualsales territories.
j) Preparing, expense budgetsfor marketing, advertising, and other promotional
activities and insuring thatbudgetsare not exceeded without prior approval.
k) Developing promotional plansincluding advertising, trade shows, etc. l) m)
Evaluating customer and market requirements
n) Developing pricing policies in supportof the company’s objectives and
strategies for specific product and market requirements.
Salesand brand manager:Qatarnationalimportand export 2007/2012
1.Responsiblefor the effective implementation of sales and distribution, through
the development of sales strategies including promotionalprograms
2.Managesales channels, and direct sales and accountmanagement, and customer
marketing programs, as well as the managementof pricing conditions.
3. Play a strategic role in the development of marketing plansand sales, advice on
market studies for the general market appearance, competitors and the company’s
brand.
4. Responsible for the managementand distribution of geographicsales areas
and route plansand the numbersof delegates and their distribution over the goal
areas.
5. Responsible for developing the sales team and collaborate with the team to
.implementstrategic plans
6.Responsiblefor the competitor's information and data collection.
7. Ensuring theimplementation of conventions on traders and major accounts and
guaranteeemployment
8. Responsible for direct customer activities and managementof the business
relationship with distributors and retailers and wholesalers.
9. Develop and build programsfor consumer through marketing practices
Understandingcustomer requirements and based on companyobjectives, is
capableof creating and managingtheclient’s needs. Presence in the market to
ensure appropriateassessment and accuracy of information
10.Collect data from various sources through the communications network to
monitor the performance of the brandsand give recommendations of major
accounts and different distribution channels
11. Evaluation of return on investment
12. Identify market potential, establish pricing, estimate potential sales and define
distribution channels
13. Compile quarterly consolidated progress report for analysis

4. 14. Generate quarterly reports on growth, profits, and spending for the Brand
15.Setand managea yearly promotion Budget
16. Developing the programs of (ConsumerIncentives, Trade Incentives and Sales
Force Incentive)
17. Set and plan a yearly promotional calendar, in order to ensure timely delivery
and geographicreach
18.Follow up, evaluate and tabulateeffectiveness of promotions.
19. Monitor competition moves and generate the sales plan
PET in-charge: nestle waterpure life Dubai 2007
Responsible for the new PET launch in Abu Dhabistarting with key account and
preparing plan for the area to start selling to super market.
Trademanager:Mecca Cola Egypt(partner) 2005
- Responsible of the entire business administration of the company
- Agent of Mecca cola and Alfardouse naturalwater and top juice at 3governat of Egypt
Unitmanager:Alqahtani& Sons ltd Beverage Ind. (Pepsi cola) K.S.A 4/99
-Responsible for the entire operation of 4 warehouses
-Execute the sales plan for the unit and achieve the sales volume market execution, customer
service objectives through effective leadership and maximum utilization of the unit sales
team.
Area manager 3/97
Alqahtani& Sons ltd
BeverageIndustry (Pepsi cola) abha K.S.A
-Responsible for developing profitable new business and Grow existing base by selecting,
coaching, and training the area team (sell through other) plusthe wholesaler supervision.
Salessupervisor 1/96
Alqahtani& Sons ltd
BeverageIndustry (Pepsi cola) abha K.S.A
-Responsible for the training, development and motivation for 7 route truck teams, Support
customer representative in growing accounts by selling new distribution and programs.
Onpremissupervisor 6/95
Alqahtani& Sons ltd

5. BeverageIndustry (Pepsi cola) abha K.S.A
-Responsible for installing of post mix and vendo machineat baha area and getting the
maximum sales all over the area.
Training courses
1- The winning supervisor
2- Sales execution
3-Pepsi waymerchandising
4- The model store
5-T.U program
6-Theforecasting
7- Train the sales trainer
8-strategic accountmanagement
Special achievement:
1- Developing the sales of d.d at baha area from 33% of the area sales up to 70%
2-Developing the baha area sales from 6.7%of the entire companyup to 7.3%
3- Execute the competition from the wholesales customer at the baha area
4-Achieving the monthly and annualtargetof the unit year to date
5- Achieving the best warehousefor 3 years
6- Organisethe Gulfa brand forecast monthly and annually
7- Gaining 5% market share first year with Qataratwater new launch
8- Achieving profitable contract (60% of the factory capacity) with Coca Cola for bottling
Arwa brand
9- Increasing the customers list of Qatarat5 gallon first year 26%
AdditionalTips:
Spoken languages:
Arabic: mother tongue
English:Excellent (reading and writing)
Greek: Excellent (reading and writing)
Computerskills:

6. Application packagesof MS and very good knowledge of the internet.
User of SAP program
Activitiesand hobbies:
Travelled throughout15 countries in Asia, Africa and Europe
Enjoy meeting people and adventures
Volley ball and swimming
Reading in various aspects with special concerns to philosophy and countries.
Personal
Date of birth: 13-01-1964
Status : Married and I have 3kids
References:
Peter Mathew integral food service Mobile 0097477200344
Osama Salam Americana group Mobile 0097455848843
Hamid Ajban Qataratwater Mobile 0097455837613
Omran Alhindi Hinkle Gulf
MahmudAmar Mahmoud Saeed BeverageK.S.A
Sayed Abd Elazim Alahram Beverage Egypt