1. Manish Aggarwal
Male, Married, DOB: - 22/04/1972
PROFESSIONAL SUMMARY:
• 15+ years of professional experience as ASM/Customer Executive/Business development in
Personal care, Pharma, Dental care, Beverages, FMCG & Retail.
• Well versed with northern region of India having worked in Haryana, Uttaranchal, UP & Delhi
• Proven sales professional with solid track record of delivering consistent sales growth
• Managed big and small teams
PROFESSIONAL EXPERIENCE:
Himalaya Drug Company – Area Sales Manager - (July 2013 – Till Date) - New Delhi
Job Profile: Business development of Himalaya consumer product segment by driving primary and
secondary sales activities in National capital region. Focused on Face wash, shampoo, oralcare, creams, face
packs and scrub.
Key Responsibilities:
• Looked after South Delhi, Gurgaon & Faridabad (Gurgaon & Faridabad upcountry included)
• Handling a distribution network through a team of distributors & sub-distributors
• Developing new distributors and managing relationship with existing ones
• Achieve mutually agreed primary sales target, product wise, on weekly basis
• Manage trade schemes efficiently and claim settlement within the specified time frame
• Provide feedback on the effectiveness of the existing trade scheme
• Gather market information on competitor activities, trends & practices
• Work with the sales force on product availability and retail coverage
• Work with the sales force to run marketing initiatives in the outlets
• Track the execution of the marketing initiative in all the covered outlet
Achievements:
• Converted a de-growth territory (-9% in 2013) to double digit growth (+14% in 2016)
• Increased contibution in sales by focusing on undersold products like oralcare, shampoo and packs
• Some of the sub-areas recorded as high as +40% sales growth
• Increased effective coverage of outlets from 3800 in 2013 to 6900 in 2016
• Increased effective coverage from 34% to 65% in time span of 6 months
• Automated sales reports in whole territory within 4 months after introduction of system
• Negotiated with big accounts on less display amounts without affecting sales
Parle Biscuits Pvt. Ltd. – Area Sales Manager Snacks Division (Mar 2012- Dec 2012) - New Delhi
Job Profile: To build business by driving primary and secondary sales activities in north & west part of
Delhi with a team of sales officers , through developing infrastructure in terms of appointing exclusive
snacks distributors in the given area.
Key Responsibilities:
• To enhance the distribution for Snacks division by developing infrastrurtcre including Distributors,
distributors salesman etc
Address: E-17, Ashok Vihar, Phase-I, New Delhi - 110052
Mob: +91 8130413413, 91-11-27138595, Email: manish_agar72@rediffmail.com

2. • To create new set of Instituional customers such as Schools, Hospitals, Companies etc
• Enhance the ROI of business & to create long term value proposition
• Primary & Secondary Sales responsilibity
Becton Dickinson India Pvt. Ltd – Area Sales Manager - (Dec 2009- Feb 2011) - New
Delhi
Job Profile: To build BD Diabetes Care business by driving primary and secondary sales activities in
National capital region also to meet on regular bases top diabetologist in Delhi + Delhi NCR to
influence them to prescribe BD products to there patients.
Key Responsibilities:
• Managing distributor inventory / sales orders
• Achieve mutually agreed primary sales target, product wise, on weekly basis
• Manage trade schemes efficiently and claim settlement within the specified time frame
• Provide feedback on the effectiveness of the existing trade scheme
• Gather market information on competitor activities, trends & practices
• Identify market opportunities and communicate it to Branch Manager/Marketing Manager
• Work with the sales force on product availability/retail chemist coverage
• Meeting chemists/counter salesmen for relation-ship building
• Work with the sales force to run marketing initiatives in the outlets
• Track the execution of the marketing initiative in all the covered outlet
• Meeting top diabetelogist on regular bases for influencing them for recmondation BD
products.
Achievements:
• Growth of 18 % compared to last year.
• Geographical expansion through special distribution drive activities.
• Added 200 new chemist outlets through joint working with sales force.
• Conversion of leading diabetelogist to 100 % BD products prescription as well as dispensing
• Organised ‘Nurse Education’ in Apollo & Kailash hospital about the injection technique
Reliance Retail - District Manager Operations (Jan 2007- Nov 2009) – Rohtak /Hissar
Key Responsibilities:
• To generate maximum revenue in right direction and maintain the Profit & loss for the stores
• To increase store’s footfall, plan for weekly customer related activity
• Involved in sales forecasting, indenting for products, inventory clearance/liquidation
• Understanding of Customer behavior, sales trend & implementation of innovative ideas for
shopping comfort, demonstrate & ensure efficient customer service management
• Study of SOP (system operating procedure) and setting up required parameters
• Weekly Audit Includes S.O.P., QUALITY and approving the Store Expenses
• Plano gram implementation, store filling & issues solve related to them
• Understanding of SAP & Retalix Software
Achievements:
• June 2008 Quarter- Rohtak store was chosen as the ‘Best Merchandise’ store in Delhi-NCR region
• Tied-up with college canteens, big eateries, hostels & caterers, increased sales/square foot
Address: E-17, Ashok Vihar, Phase-I, New Delhi - 110052
Mob: +91 8130413413, 91-11-27138595, Email: manish_agar72@rediffmail.com

3. • Was chosen for training of ‘Auto Pid’ process, than trained rest of the DM & Store Managers
.
PepsiCo India Holdings Pvt. Ltd - Customer Executive (Jan 2003 - Dec 2006)-Jind/Sonepat
Key Responsibilities:
• Handling a distribution network through a team of distributors & sub-distributors
• AOP achievement by maintaining high share in key accounts as well general market
• Achievement of volume by proper utilization of promotions, marketing activities & PR activities
• Handling the institutional sales like school, colleges, restaurants, dhabas & resorts
Achievements:
• One of the proud members of ‘Pepsi Dream Team’ in terms of volume growth against the AOP
• Increased Pepsi’s market share in Jind District (Haryana) from 55% to 65%
• Maintained 80% plus share for Pepsi on all G.T road Dhabas with Aquafina share > 90%
Gillette India Ltd. - Senior Territory Sales In charge (Jun 1996 – Dec 2002)-Dehradun/Roorkee
Key Responsibilities:
• Handling all new launches in my assigned areas from respective area number to all promotional
activities including the display of the products as per company norms & salesman incentivisation.
• Heading the hilly area distribution network with 15 Sales Representative & 22 Distributors
• Handling the CFA operations for Uttaranchal
• Achievement of primary target by proper execution of secondary plans
• Handled the institution sales of oral care products in Dentist / hotels / Retail.
Achievements:
• The highest productive TSI in terms of productive calls for consecutive 12 months
• Selected for the ‘Train the Trainer’ workshop
• Handled the big launches like Gillette Sensor Excel, Gillette Series,Mac3 & etc.
ACADEMIC PROFILE:
• PGDSM in Sales & Marketing from IGNOU-2007
• Diploma in Sales & Marketing from National Institue of Sales(NIS)-1993
• BSc Computers – Delhi University – 1989 -1992
Address: E-17, Ashok Vihar, Phase-I, New Delhi - 110052
Mob: +91 8130413413, 91-11-27138595, Email: manish_agar72@rediffmail.com