1. OSAMA MOSTAFA SAAD
Personal Information
Email : usama-mustafa@hotmail.com
Mobile : 00966503419489
Nationality : Egyptian
Marital Status : Married
University : Mansoura University
Career Objective:
I am Looking to join a progressive & Professional organizational that has the need for my Experience which I can
utilize my skills to business development & Profitability. Distribution. Merchandising. Market Share. Collection.
Problems Solving. In addition build an effective team to keep a progressive through Organizational initiatives And
Leadership. And able to drive the team towards achieving difficult targets as per Company Strategy.
Key Skills
Team Leadership - Organizational Initiatives - Negotiation Skills - Time Management
Problems Solving - Sales Development - Motivation - Business Strategy - Know -how
Accountability - Business Analysis - Operations Management - Build an Effective team
OTHER CERTIFICATES
Special Courses
2002 Sales development Course in American University (Egypt)
2003 7 Habits for Highly Effective (Egypt)
2006 Head Office Management Workshop (Saudi Arabia)
2007 Sales development Workshop (Bahrain)
2008 Time Management Workshop (Qatar)
2009 Profitability Workshop (Dubai)
2010 Sales Tools Workshop (Dubai)
2012 Leadership Workshop (Saudi Arabia)
2012 Store wars workshop (Saudi Arabia)
Language Known
Arabic Native
English Fluent
French Working Knowledge

2. Job Title
Current Position (Senior Regional Sales Manager) reporting directly to National Sales Manager.
Responsible for all channels in Central Region ( Riyadh & Qassim ).
From August 2014 Till present
Central Region - Saudi Arabia. SIDCO ( Saudi Industrial Detergents Co )
Senior Regional Sales Manager
1- Handled Central Region ( Riyadh & Qassim )
2- Handled all channels (Modern Trade - Lower Trade - Horeca )
3- Handled 2 Area Sales Manager ( Riyadh & Qassim Area sales managers )
4- Handled 4 Sales Supervisors
5- Handled 20 Sales Reps
6- Handled 15 Merchandisers
7- Improved & Increased in sales value by 21 % V.S 2013 ( 2013 monthly average Was 5.8 M .& 2014 monthly
average is 7 M )
8- Increased monthly active customers up to 85 % from total customers through all channels
9- Increased frequency oversold customers up to 80 % from monthly active customers
10- Achieved monthly target V.S Phasing (Week1 25 % &Week2 25 % &Week3 25 % &Week4 25 %)
From September 2013 Till July 2014
Eastern Region - Saudi Arabia. SIDCO (Saudi Industrial Detergents Co)
Regional Sales Manager
1- Handled Eastern region
2- Handled all Channels (Modern Trade - Lower Trade - Horeca )
3- Handled 2 Units sales Managers
4- Handled 4 Sales Supervisors
5- Handled 15 Sales Reps
6- Handled 15 Merchandisers
7- Improved & Increased in sales value by 22 % V.S 2013 ( From Jan to August 2013 Monthly average
Was 5.1 M & From September 2013 till July 2014 Monthly Average was 6.2 M )
8- Decreased A.R Days from 87 days to 55 day
9- Increased productivity up to 80 % from van sales coverage & 70 % from wholesale coverage
10- Increased monthly active customers up to 90 % from total customers through all channels
11- Increased frequency oversold customers up to 90 % from monthly active customers
12- Increased Core brands distribution up to 80 % from total customer’s coverage.
13- Increased lines in distribution V.S must stock list up to 75 % for wholesale channel
& 90 % for modern trade channel
14- Increased on shelf availability percentage up to 90 % at modern trade
15- Achieved monthly Sales target by brand
16- Achieved monthly Collection target by 125 % V.S monthly target
17- Achieved monthly target V.S Phasing (Week1 25 % &Week2 25 % &Week3 25 % &Week4 25 %)

3. From July 2012 Till August 2013
Eastern Region - Saudi Arabia. (Arabian Trading Supplies)
RB (Reckitt Benckiser) division
Regional Sales Manager
1- Handled Eastern region
2- Handled all Channels (Modern Trade - Lower Trade.)
3- Handled 3 Units sales Managers
4- Handled 4 Sales Supervisors
5- Handled 23 Sales Reps
6- Handled 27 Merchandisers
7- Improved & Increased in sales value by 18 % V.S 2012
8- Decreased A.R Days from 57 days to 34 day
9- Increased productivity up to 85 % from van sales coverage & 70 % from wholesale coverage
10- Increased monthly active customers up to 90 % from total customers through all channels
11- Increased frequency oversold customers up to 90 % from monthly active customers
12- Increased Core brands distribution up to 80 % from total customer’s coverage.
13- Increased lines in distribution V.S must stock list up to 85 % for van sales and wholesale channel
& 100 % for modern trade channel
14- Increased on shelf availability percentage up to 98 % at modern trade
15- Achieved monthly Sales target by brand
16- Achieved monthly Collection target by 110 % V.S monthly target
17- Achieved monthly target V.S Phasing (Week1 25 % &Week2 25 % &Week3 25 % &Week4 25 %)
From June 2003 till June 2012 (Henkel Saudi Arabia).
Jan 2010 Till June 2012
Eastern Region – Saudi Arabia (Henkel Arabia)
Regional Sales Manager
1- Handled Eastern region
2- Handled all channels (Modern Trade - Lower Trade - Horeca )
3- Handled 3 Sales Supervisors
4- Handled 16 Sales Reps
5- Handled 24 Merchandisers
6- Improved & Increased in sales value by 19 %
7- Decreased A.R Days from 45 days to 32 day
8- Increased productivity up to 80 % from van sales coverage & 65 % from wholesale coverage
9- Increased monthly active customers up to 85 % from total customers through all channels
10- Increased frequency oversold customers up to 90 % from monthly active customers
11- Increased Core brands distribution up to 75 % from total customer’s coverage
12- Increased lines in distribution V.S must stock list up to 85 % for van sales and wholesale channel
& 100 % for modern trade channel
13- Increased on shelf availability percentage up to 97 % at modern trade
14- Achieved monthly Sales target by brand
15- Achieved monthly Collection target by 121 % V.S monthly target
16- Achieved monthly target V.S Phasing (Week1 25% &Week2 25 % &Week3 30% &Week4 20 %)

4. Year 2010 (Henkel Yearly Meeting)
1- Achieved the best Region in Total Performance 2010
November 2007 up to December 2009
Eastern Region – Saudi Arabia ( Henkel Arabia )
Area Sales Manager
1- Handled Eastern region
2- Handled all channels (Modern Trade - Lower Trade - Horeca )
3- Improved & Increased in sales value by 21 %
4- Decreased A.R Days from 64 days to 45 day
5- Increased productivity up to 60 % from wholesale coverage
6- Increased monthly active customers up to 80 % from total customers through all channels
7- Increased frequency oversold customers up to 90 % from monthly active customers
8- Increased Core brands distribution up to 70 % from total customer’s coverage
9- Increased lines in distribution V.S must stock list up to 80 % for wholesale channel
& 100 % for modern trade channel
10- Increased on shelf availability percentage up to 95 % at modern trade
11- Achieved monthly Sales target by brand
12- Achieved monthly Collection target by 115 % V.S monthly target
13- Achieved monthly target V.S Phasing (Week1 25% &Week2 25 % &Week3 30 % & Week4 20%)
* Van sales Channel *
1- Developed a strategy plan of van sales channel.
2- Improved & increased in sales value by 28 %
3- Improved & increased profitability by 27 %.
4- Increased Customers coverage up to 100 % V.S J.P route
5- Increased productivity up to 80 % from van sales coverage
6- Increased monthly active customers up to 90 % from total customers list
7- Increased frequency oversold customers up to 80 % from monthly active customers
8- Increased Core brands distribution up to 80 % from total customer’s coverage
9- Increased lines in distribution V.S must stock list up to 85 % for van sales channel
10- Decreased A.R days van sales from 30 days to 15 days.
11- Developed a culture of van sales team
Year 2009
Henkel Head Office MCA (Management Competency Assessment)
1- Achieved the Second spot at All Henkel Arabia H.O Sales team evaluation in K.S.A
2- Achieved the best Area in Contracts Implementation
3- Achieved the best Area in A.R Days 2009
4- Achieved the best van sales performance at Henkel KSA

5. Year 2008
Henkel Head Office MCA (Management Competency Assessment)
1- Achieved the First spot at All Henkel Arabia H.O Sales team evaluation 2008 in K.S.A
2- Achieved the best Area in A.R Days 2008
September 2005 – October 2007
Southern Region – Saudi Arabia (Henkel Arabia)
Area Sales Manager
1- Handled Southern region
2- Handled all channels (Modern Trade - Lower Trade - Horeca)
3- Improved & Increased in sales value by 24 %
4- Decreased A.R Days from 69 days to 48 day
5- Increased productivity up to 60 % from wholesale coverage
6- Increased monthly active customers up to 85 % from total customers through all channels
7- Increased frequency oversold customers up to 90 % from monthly active customers
8- Increased Core brands distribution up to 75 % from total customer’s coverage
9- Increased lines in distribution V.S must stock list up to 85 % for van sales and wholesale channel
& 100 % for modern trade channel
10- Increased on shelf availability percentage up to 90 % at modern trade
11- Achieved monthly Sales target by brand
12- Achieved monthly Collection target by 118 % V.S monthly target
13- Achieved monthly target V.S Phasing (Week1 25% &Week2 30 % &Week3 30 % & Week4 15%)
Year 2006
1- Achieved the best Area Performance at Henkel K.S.A 2006

6. July 2003 - August 2005
Northern Region (ALJOUF – SAKAKA) Saudi Arabia (Henkel Arabia)
Sales Supervisor
1- Handled ALJOUF area
2- Handled all channels (Modern Trade - Lower Trade)
3- Improved & Increased in sales value by 67 %
4- Decreased A.R Days from 75 days to 58 day
5- Increased customers base from 23 customers to 91 customers
6- Increased productivity up to 65 % from wholesale coverage
7- Increased monthly active customers up to 80 % from total customers through all channels
8- Increased frequency oversold customers up to 90 % from monthly active customers
9- Increased Core brands distribution up to 80 % from total customer’s coverage
10- Increased lines in distribution V.S must stock list up to 85 % for van sales and wholesale channel
& 95 % for modern trade channel
11- Achieved monthly Sales target by brand
12- Achieved monthly Collection target by 117 % V.S monthly target
13- Achieved monthly target V.S Phasing (Week1 25% &Week2 30 % &Week3 30 % & Week4 15%)
Jan 1997- April 2003
P&G EGYPT
From Jan 2000 till April 2003
Worked as Sales Supervisor.
From Jan 1998 till December 1999 .
Worked as wholesale sales man
From Jan 1997 till December 1997.
Worked as van sales man.