Santosh Kumar Jaiswal is a retail professional with over 12 years of experience in areas such as store operations, sales, marketing, brand management, and inventory management. He has worked for several major retail companies in India and the Middle East, most recently as a Cluster Manager for Reliance Trends in Jaipur, India. Jaiswal holds an MBA and has a demonstrated track record of improving business performance and profitability through strategic planning, team leadership, and marketing initiatives.

1. SANTOSH KUMAR JAISWAL
: +91-7340024379
: jaiswalsantosh007@gmail.com / jaiswal.sawan.sawan@gmail.com
: B-31 Patel Park , Patel Nager ,West ,New Delhi -110008
Proactive and creative retail sales & marketing professional with a demonstrated record of achievement in conceiving &
implementing ideas that fuel market place presence and drive revenue, seeking assignments in Retail Operations / Brand
Management / Profit Centre Operations with an organization of repute
Profile Snapshot
An MBA professional with over 12 years of experience in Retail Store Operations, Visual Merchandising, Online Business,
Sales & Marketing, Brand Management ,Client Servicing, Inventory Management, warehouse management , , FMCG ,Key
Account Management and Team Management, In-depth knowledge in designing entire product range from branding, category
to product mix. Proficient in indenting on stock count, managing merchandising mix and working on new store
concepts.Acumen in allocation / transfer of stocks and conducting routine inspection to ensure availability of inventory at the
warehouse.Experience in managing & executing various promotional activities / events and escalating business, profitability
and market coverage. Proficient at making the team expert in providing value added customer service by resolving customer
issues & ensuring their satisfaction with the product and the service norms. Strong organizer, motivator, team player and a
decisive leader with successful track record in directing from original concept through implementation to handle diverse market
dynamics.An effective communicator with excellent relationship building & interpersonal skills.
 Best Achievement “Coffee with Ratan Tata”(Chairman of TATA Group)
Areas of Expertise
Retail Store Operations Visual Merchandising Sales & Marketing
Client Servicing Inventory Management Key Account Management
Team Management Channel Management In-Store Promotions
Online sales & marketing Vendor management Event Management
Product & Brand Promotion Business Development Logistic Managements / Dispatch
Employment Details
February '16 –Reliance Trends , Jaipur ,Rajasthan
As Cluster Manager (T) , Retail Sales & Marketing
Products: Apparels, Cosmetics,Bags,, jewellery etc.; Team Size: 140
Key Result Areas
• Accountable for ensuring & monitoring “Fitch” retail outlets for business development
• Conducting market analysis to improve product service positioning and increase
effectiveness of the sales team.
• Brand Management.
• Taking care of ATL & BTL activities .
• Involved in:
o Recruiting highly motivated staffs and their retention
o Organizing regular sales team meetings and conducting pipeline reviews
o Monitoring and reporting on the key indicators like P&L, etc.
o Analyzing consumer buying patterns and predicting future trends

2. • Closely tracking competitors stock, sales, promotion & new launches on regular basis
• Strategizing smooth launch of new stores like their staffs, stocks, fixtures, visuals & other required materials are available
on or before the launch
• Maintaining strong network in e.g. logistics, production & sales to build business plans and define ways to identify gaps &
opportunities
• Collaborating with the advertising & marketing department in order to present sales promotion
• Participating in NSO team.
Nov'14 – October 2015: Oxford Retail Store ( Apeejay Group) Maharashtra & Goa
As Area Manager (Acting Regional Manager), Retail Sales & Marketing
Products: Apparels, FMCG, Books, Magazine, Home Decor, Electronics, multimedia Cosmetics, Branded Pens, Restaurant,
Services, etc.; Team Size: 80
Key Result Areas
• Managing overall business development based operation for all Retail Outlets.
• Brand Managent.
• Taking care of ATL & BTL activities .
• Taking care of Cha Bar (Coffee & Tea Cafe) of oxford .
• Event Management.
• Responsible for warehouse management activities.
• Taking Care of all Administration & operational activitys .
• Prompt Dispatch of the products from online sale.
• Working towards ensuring that :
o Strong network in e.g. logistics, Production and sales, to build the business plans and define the way to identify gaps
and opportunity.
o Corporate business.
o Recruitment of highly motivated staffs and ensure their retention.
• Vendor Management.
• Estimating the report on the key indicator P&L of the stores
Jun'12 – 10th
Oct 14: Landmark Group, Dubai (UAE), Saudi Arabia, Bahrain (A leading retail company in GCC)
as Retail Area Manager
Products: Apparels, Home Appliances, Home Décor, Furniture, Electronics, Consumer Durables,
Cosmetics, Perfume, Branded Bags, watch, and fashion Accessories Services, etc.; Team Size:
100
Key Result Areas
• Accountable for ensuring & monitoring all 7 retail outlets for business development
• Conducting market analysis to improve product service positioning and increase effectiveness of the sales team.
• Taking care of warehouse management activities.
• Brand Management.
• Taking care of ATL & BTL activities .
• Involved in:
o Recruiting highly motivated staffs and their retention
o Organizing regular sales team meetings and conducting pipeline reviews
o Monitoring and reporting on the key indicators like P&L, etc.
o Analyzing consumer buying patterns and predicting future trends
• Closely tracking competitors stock, sales, promotion & new launches on regular basis
• Strategizing smooth launch of new stores like their staffs, stocks, fixtures, visuals & other required materials are available
on or before the launch
• Maintaining strong network in e.g. logistics, production & sales to build business plans and define ways to identify gaps &
opportunities
• Participating in trade fairs and other displays interstate & overseas to obtain information about the range of products
available along new products & suppliers
• Collaborating with the advertising & marketing department in order to present sales promotion
Significant Accomplishments
• Merit of being one of the top 15 Managers in Landmark Group in entire GCC
• Successfully ran 2 underperforming stores andsignificantly increased the business of these store by liquidating inefficient
dumb stock
• Holds the merit of winning Best Area award & Best Manager Award
Jul'09 - May'12: Arvind Mills, New Delhi, India (Arvind Lifestyle Brands Limited) Arrow as Store Manager
Products: Product like Apparels, Men’s formal, Casual, Women’s Wear, Shoes, Bags and Accessories
Key Result Areas
• Effectively handled National Level Grade A+ Retail Outlet

3. • Supervised a team of 22 Sales Associate (Asst. Store Manager + Fashion Consultant +visual merchandiser )
• Responsible for the business and advertisement part of Arrow, New York collection (Zero calorie ) in Delhi NCR.
• Scrutinizing store and sales & marketing strategies to execute the plan; devised plans for budget and session sales
• Generated creative & innovative ideas for business promotion, such as setting up stalls at various public places for product
promotion and market survey with attractive offerings and other related to BTL
• Attended sales meeting with sales team headed by R.M., B.M., Retail Buyer, Business Controller & Senior Managers;
accountable for generating corporate sales
Jul'04 - Jun'07: Zodiac, New Delhi, India (Zodiac Clothing Co. Ltd.)
Products: Shoes, Apparels, Accessories.
The Growth Path
Jul’04 – Apr’06 Sales Executive
Apr’06 – Aug’07 Asst. Store Manager
Key Result Areas
• Involved in driving business for products like Apparels and Accessories .(Zodiac, Zod & Z3)
• Formulated sales strategies through 6 sales members & and operations team for achieving target, turnover, revenue,
volume and market share
• Looked after promotion, advertisement and merchandising functions
• Guided sales team to support sales strategies and deliver exceptional, profitable sales growth & results
• Took training & development sessions for new employees with the help of self-prepared training module
• Attended weekly meetings to address concerns & acknowledge individual/ team accomplishments
• Implemented working plans according to seasonal & budgetary requirements
Academic Details
• MBA (Marketing & Human Resource) from Faculty of Management & Technology in 2009
• BA from D.D.U. University, India in 2006
IT Skills: Proficient in MS Access, Excel, Word & PowerPoint
Other Assignment Handled
(1) Organization: Cipla Pharmaceuticals, Delhi, Lucknow, Gorakhpur in UP
Summary: Measured the performance of Respiratory division of Cipla and its competitor, along with feedback of
their marketing activity and Medical Representatives.
(2) Organization: Action Shoes, New Delhi, India (A.S. Marketing, India)
Summary: Business of Shoes, Electric & Electronics, Electric Equipment,
Part-Time Assignment
Dec’08 – Jun’09: Orator Academy Varanasi, as a Counsellor.
Research Project
Title: Death Spiral of Traditional Advertisement & Emergence of Word of Mouth Marketing
Summer Training
Company: My Dollar Store (American Retail Bargain Store)
Project: My Dollar Store, a New Concept of Retail Marketing
Period: Jun’08 – Aug’08
Seminars / Workshops
• Actively participated in national seminar on the topic “Role of H.R. Manager in Changing Scenario” in KashiVidyaPeeth
University in Varanasi
• Actively participated in the seminar on “Coaching for Performance in Retail ” held in Dubai
• Took part in a workshop on “Retail in Detail”
• Took part in workshop Retail v/s Time Management
• Participated in “Information Security” by Apeejay Surendra Group.
• Attended seminar on:
o Consumer Protection – Role of Young Consumer Leaders
o Liberalization, Privatization, and Globalization
Personal Details
Date of Birth: 24th
August, 1987
Permanent Address: Hata , Ward 9, (In front of telephone office) Haritola , Kushinagar ,U.P - 274203

4. Languages Known: English, Hindi and Arabic
Passport No.: J 8238982
Skype santoshkr7777
LinkedIn: jaiswalsantosh007@gmail.com