1. SAMIRAN BISWAS
Mobile: 09871743995 ~ E-Mail: mr.samiran@gmail.com/ samiran_biswas@yahoo.com
MIDDLE MANAGEMENT PROFESSIONAL
~ Experience in Enhancing Business and Account Management ~
~ Extensive business background in multi-cultural environments ~
~ An enterprising leader with nearly 11 years of experience in Sales/Business Development/ Key Accounts
Management/ Channel Management ~
PROFILE SUMMARY
• Strong skills in planning and implementing sales strategies and guiding teams to achieve sales (Organized
Retail) & distribution targets in the assigned region and organizing retail operations
• Proficient in managing business operations encompassing Channel Partner relationship management,
administration, market analysis, development of new markets and market segments
• Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new
markets, thereby expanding the channel partner base & numeric distribution
• Consistent track record of bagging high value sales orders and achieving sales targets
• Strategizing long term business directions of the national level to ensure maximum profitability in line and for
channel partner with organizational objectives
• Success in maximizing corporate performance, driving business growth, generating revenues and capturing
market share
• Skilled in charting out sales plans and contributing towards enhancing business volumes & growth.
• An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and
analytical skills. Ability to think out-of-the-box and contribute ideas towards achieving business excellence.
CAREER MILESTONES
At Samsung India Electronics (P) Ltd., Gurgaon:
• Delivered a dynamic breakthrough by developing worth Rs.115 Crores as Key Account Manager in modern retail
during current year
• Elevated the target of 92% and achieved record turnover of 66 crores turnover last year that was the highest with
82% Growth
• Strong business development skills demonstrated through the growth of 72% till now with a team of 8 members
current year
• Hands on expertise to operate on Sell-Out basis, to ensure ROI of channel partner & substantiate weeks
of stocks.
• Creative and business-savvy design professional critically handling the audio visual and home appliances
category
• Holds the merit of increasing the premium product category contribution by 38% and engaging/train/ boost
the channel partner to adhere with proper display & share without increase of weeks of stocks.
• Counter share extraction & increase the pie-size of business by sort-term & long-term planning through scientific
business ideas.
• Demonstrated excellence in accomplishing over 192% of the target set in 1st
year of joining.
• Steering role in generating 35% branch sale through effective guidance to distributor during 1st
year.
• Holds the merit of adding:
o 40 sub-dealers within 2 months of joining.
o 15 direct dealer & brand shop outlets in first 6months.
• Advanced in career through accelerated business expansion from 19 to 115 outlets during 1st
year with focus on
numeric distribution.
At Asian Electronics Ltd., Gurgaon:
• Highly experienced in leveraging technical expertise in by developing distributors & dealers and building market
across entire Haryana
• Highly successful in generating the revenue worth Rs. 2 Crores
PROFICIENCY FORTE
Key Account Management
• Analyzing the changing business trends and assessing the impact on key accounts.
• Administering the interaction with clients for suggesting the most viable product range and cultivating relations with
them for securing repeat business with high growth rate.
• Managing customer-centric operations & ensuring delights at account level
• Overseeing complete business operations in the assigned region with accountability of profitability, forecasting
monthly/ annual sales targets, & executing them in a given timeframe.
• Strategizing the long term as well as short term business plans to ensure maximum business followed by margins to
organization & channel partner.
• Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to
end-user
Sales & Marketing

2. • Identifying new streams for business growth and developing plans to build consumer preference through retail
experience at outlet level through activity, placements etc. to have better sell-out.
• Using sales forecasting to ensure the sales & profitability of products, analyzing business developments and
monitoring market trends
Business Development
• Managing existing accounts to ensure business sustainability and maintaining relationships with customers to achieve
repeat/ referral business
• Tapping new markets/ideas and coordinating with channel partners to penetrate these segments; thereby expanding
business and generating business.
Channel Management
• Managing Channel Partners, Distributors / Partners; pioneering a product sales & distribution program resulting in
successful penetration into new markets and major accounts.
• Managing Channel partner ROI & organizations business objectives.
• Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to
end-user.
• Guiding the network of Channel Partners, sustaining strong relations and ensuring that partners position in the
company products.
• Focusing on WOD & DOD.
DOMAIN SKILLS
Expertise in:
 Profit Centre Operations for respective Channel Partner
 Organizational Growth Initiatives
 Territory Planning & Retail Management
 ATL / BTL Activities for respective Channel Partner
 Business Development
 Sales & Marketing
 Key Account Management
 Distribution/ Channel Management
 Market Share Enhancement
 Product Management & Promotion of strategic products.
 Managing strategic relationships with business partners
Providing Leadership:
 Driven to succeed and excel
 Organization building
 Innovative in thought and solutions
 Effective business negotiations
 Team Management & Mentoring
 Tactical Planning
Has Experience in:
 Territory Expansion
 Brand Awareness
 Strategy Planning & Execution
 Performance Evaluation
 Product Training
ORGANISATIONAL EXPERIENCE
Since May’08 Samsung India Electronics (P) Ltd., Gurgaon (Haryana)
Growth Path:
May’08 to Nov’12 Territory Sales Manager
Since Nov’12 Key Accounts Manager
Key Result Areas:
• Administering the interaction with clients for suggesting the most viable product range and cultivating relations with
them for securing repeat business.
• Long Term Business engagement & planning to upscale viz-a- viz revenue generation and creating win-win situation
to have grip on accounts
• Overseeing complete business operations in the assigned region with accountability of profitability, forecasting
monthly/ annual sales targets, & executing them in a given timeframe
• Strategizing the long term as well as short term business plans to ensure maximum business followed by margins to
organization & channel partner.
• Encouraging partner to upscale products, premium products & strategic products while ensuring Retail Experience to
end-user.
Oct’05 to Apr’08 Asian Electronics Ltd., Gurgaon, Haryana as Asst. Area Manager
Growth Path:
Oct’05 to Mar’06 Sales Executive
Apr’06 to Apr’08 Asst. Area Manager
Key Accounts Handled:
• Sudhir Engineering, Orient Craft, Maruti Udyog Limited, Minda Group, Hero Honda etc.
PREVIOUS EXPERIENCE
Jan’05 to Oct’05 Wipro Ltd., New Delhi as Sales Executive - Lighting Division
Jun’01 to Apr’02 Home Trade, Ghaziabad
Growth Path:
Jun’01 to Apr’02 Asst. Group Leader
ACADEMIC PROJECTS
• Completed projects on:

3. o A Brief Study on the Marketing Mix of BCCL and Selling & Expanding Market Base of ‘Parker’ & ‘Pilot’ Pens
o SWOT Analysis of ‘Parker’ & ‘Pilot’ Writing Instruments at Dhanbad & Nearby Locations
TRAININGS
• Underwent industrial training at:
o Luxor Writing Instruments Ltd., Kolkata & Dhanbad on SWOT Analysis, Market Mapping & Consumer Perception
o Bharat Coking Coal Limited (Subsidiary of Coal India Ltd.), Dhanbad, Jharkhand on Marketing Mix - Distribution Network
EDUCATION
2005 PGDBM (Marketing & HRM) from Institute of Productivity & Management, Meerut, AICTE with 60%
2002 BBA (HRM & Marketing) from Integrated Academy of Management & Technology, Dr. BR
Ambedkar University, Agra with 60%
IT Skills: Proficient in MS Office and Internet Applications
PERSONAL DETAILS
Date of Birth: 1st
March, 1982
Present Address: Flat No. B/830, First Floor, Palam Vihar, Gurgaon – 122017, Haryana
Permanent Address: Biswas Niketan, K G Ashram, Gosaidih. Near Chatt Talab. Dist.: Dhanbad– 826001, Jharkhand
Languages Known: English, Hindi and Bengali