1. Uma Goswami
E-Mail:umagoswami22@gmail.com
Phone: +91-8123591208
Targeting assignmnets in Sales & Marketing/Operations Mangement
Extensive exposure in driving critical assignments across the career with proven success in ensuring optimum results
Industry Preference: Retail/Wellness/Fitness Location Preference: Mumbai/Bangalore
P R O F I L E S U M M A R Y
 Result-oriented professional with nearly 7 years of experience in Customer Service, Retail Operations, Business
development and Key Account Management
 An out-of-the-box thinker with a flair for charting out marketing strategies, contributing towards enhancing business
volumes & growth
 Successfully identified and finalized property for new upcoming business locations across the city
 Skilled in managing overall profitability of operations(P&L Management), ensuring strategic utilization and
deployment of available resources to achieve organizational objectives
 Possess efficiency in managing marketing & sales operations for achieving the business targets; initiated market
development efforts and increased business growth
 Efficient in analysis latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-
tuning sales & marketing strategies
 Experience in administering Up-selling & Suggestive selling to increase the purchase amount of the client and
revenues of the business
 Successfully maintained & increased footfalls at the store leading to increase in business growth
 Expertise in developing & managing retail channels in order to derive the required market share, revenue and profit of
the organization
 Possess in-depth knowledge in designing entire product range comprising brand, category and product mix
 A keen communicator with honed interpersonal, problem solving and analytical skills
C O R E C O M P E T E N C I E S
Promotion Plans Sales & Marketing Training& Development
P& L Management Revenue Generation Liaison & Coordination
Business Development & Growth Area Mapping Business Forecasting
Feasibility Reports
O R G A N I S A T I O N A L E X P E R I E N C E
Area Business Manager- Western Region, Groom India Pvt. Ltd. (Naturals), Bangalore/Mumbai Feb’14 - Present
Key Result Areas:
• Administering 4 outlets in western region (2 FOFO and 2 COCO) with a team of 40 members comprising Store
managers, Asst. Store Managers, and stylist/beauticians , managing 10 FOFO outlet in Bangalore with a team of 10
outlet managers
• Executing regular branch visits to ensure high levels of in store standards; monitoring stock control, security and staff
members’ performance.
• Exploring potential business avenues & managing marketing & sales operations for achieving the business targets;
initiating market development efforts and increasing business growth
• Analysis latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales &
marketing strategies
• Showcasing franchise management skills;contributing in recruitment & training & replacement
• Playing a key role in new store set-ups, managing periodic audits and ATL & BTL activities
• Ensuring SOP implementation and bringing out innovative ideas
Highlights:
• Managed Franchise business of INR 8.40 Cr in Bangalore with 10 outlets, planned and executed complete marketing
(in salon) initiatives for franchise partners to grow FF. Currently administering western region with a business of 2.8
Cr and took initiative in Franchise development and opened 2 outlets in a span of 6 months
• Reversed west region’s store’s downward spiral by overhauling systems, processes, training programs and personnel;
corrected issues such as internal pilferage, lagging customer service and poor morale
• Attained100% of the planned sales in the year2015; won management team support and shifted sales strategy to
emphasize the pursuit of point of sales alliances

2. Lakme Lever Pvt. Ltd., Bangalore Nov’11-Jan’14
Growth Path:
Customer Experience Manager-Operations Nov’11-Dec’13
Sr. Customer Experience Manager-Operations Jan’13-Jan’14
Key Result Areas:
As Sr. Customer Experience Manager-Operations
• Spearheaded 3 stores of Lakme with turnover of INR 2.88 Cr per annum
• Administered 30 staff members comprising Managers, Assistant Managers, Senior Stylist and Beauticians
• Conducted sales planning for the month and ensured that revenue & profit targets are met
• Contributed in ordering stocks as per stores; requirement and highlighted fast moving products
• Performed marketing initiatives for catchment area
• Played a key role in gathering customers’ feedback and acting on it and reporting to Head Office on weekly basis
• Took ownership of Profit & Loss for the store
As Customer Experience Manager-Operations
• Administered power store of Lakme and one outlet; turnover INR 1.2 Cr per annum
• Ramped-up sales of store from 6 lakh per month to 10 lakh per month with the highest achievement of 115%.
• Earned opportunity of managing underperforming salon’s by improving the customer service and upgrading the staff’
by imparting training
• Acted as I- charge of inventory management, stock & cash management
• recognized about to expire products to sell products on priority by giving discounts
• Determined targets for staff ; comprised products, retention and service targets
• Managed in salon activities to improve turnover of the store specially in low sales months
Highlight:
• Attained ‘Customer Service’ award at Lakme in the year 2012 for my store
• Contributed in Marketing activities for Franchise salons to create awareness
• Worked as 2 days 2 artist for the underperformed salon’s, in 2 days brought a minimum revenue of INR 2 lakh;
achieved outstanding sales thus sent to events to get highest revenue generated in Richmond road salon with sale of
INR 3.65 laks with the ABV of 4866/-
• Showcased excellence in customer service thus served as first point of contact to handle irate customers and provide
them with the best solution
• Created awareness by performing apartment activities, retail tie-ups and catchment analysis
Store Manager-Operations, Pantaloons-A Future Group Entity, Bangalore Jul’10-Aug’11
Key Result Areas:
• In-charge for managing a 1200 square feet store with 12 staff members at Bangalore Central
• Increased store sales from INR 3 lakh to INR 6 lakh (which is a 50% growth from YTD)
• Played a key role in comprehending, interpreting and analyzing sales figures
• Delivered presentations & adhered to compliances in stores up-to company standards
• Created a retail plan for the area in line with company strategy
• Contributed in marketing, media exposure and press releases in designated area
• Resolved disputes between customers or suppliers and organization
• Imparted training to floor staff & Fashion Assistant for proper grooming, customer service skills & upcoming services
• Administered vendor management & financial management of entire store
• Coordinated with Head Office team for arrangement and management of logistics/stock
Highlight:
• Imparted training to 360 employees of pantaloons on ‘Soft Skills’ in 2010
• Brought to turnover of INR 72 lakh per annum in 2010
Skin Practitioner-Customer Services, Kaya Skin Care, Bangalore May’09-
Jul’10
Key Result Areas:
• Member of dermatology team as a Skin Specialist for providing skinrelated services
• Ensured product management & attended outbound calls for client conversion towards product
• Provided value added services, specialized laser hair reduction, facial and applied peels
• Imparted training to staff on various skin services
Highlight:

3. • Achieved INR 2 Lakh sales monthly basis in 2009
A C A D E M I C D E T A I L
• Bachelors in Arts from , University of Guwahati , Guwahati in 2009 with 57%
O T H E R C O U R S E
• Advanced Diploma in Cosmetology from VLCC, Guwahati in 2009 with A+ Grade
Date of Birth: 31st July 1986
Languages Known: English, Hindi, Bengali and Assames
Mailing Address: Suncity Phase II, 2E Wing, Flat No. 507, Thakur Village, Kandivali East, Mumbai-400101