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RitaGeorgesKiwan
Personal Information Marital status : Married
Nationality : Lebanese
Place & Date of Birth : Zahle, Lebanon – 1971
Education BBA IN INFORMATION SYSTEMS
Bachelor of Business Administration in Information Systems from
University of Lincolnshire & Humberside, UK.
INTERIOR DESIGNING
1989 – 1990 : Saint Esprit University
Kaslic – Lebanon
HIGH SCHOOL CERTIFICATE
1989 : College Oriental Bassilien
Zahle – Lebanon
Professional experience 2016 – Till Date : MICCO Travel Division
Abu Dhabi - UAE
Position held :
General Manager
Job description
• Plan, organize, direct and control the operations of travel-related organization.
• Responsible for the overall financial performance of the company. This includes
merchandise sales, credit and other miscellaneous revenues, expense management,
and achievement of profitability goals.
• Overseeing the smooth, efficient running of the business.
• Develop strategies to hit or exceed sales targets.
• Ensure corporate policies are executed and provide disciplined leadership including
setting clear expectation and holding the team accountable for results.
• Promote the business to potential new or niche markets.
• Manage the budgets and maintain statistical/financial records.
• Taking part in familiarisation visits to new destinations to gather information on issues
and amenities of interest to consumers.
P.O.Box: 3439
Abu Dhabi - UAE
Tel : 02-4912195
050-2388699
• Research new products often by experiencing first hand the services available to
meet consumer demands for bespoke travel and sustainable tourism.
• Accountable to customer satisfaction and associate morale.
• Co-ordinate and direct the activities of staff, overseeing not only the day-to-day tasks,
but the hiring, training and evaluating of staff members as well.
• Constantly motivating the sales team to hit their targets and ensure company
profitability.
• Meeting regularly with team leaders to give them sales figures and plan how they
approach their work.
• Meeting company directors who advise on strategy and finding out about any local
issues and future trends.
• Control the recruitment, selection and retention of staff as well as payroll matters and
staff training.
• Communicate with Sales/ Travel Consultants and providing encouragement, help
and advice.
• Dealing with disciplinary matters and customer complaints.
• Liaise with external and internal parties and establish long-term business relations.
• Negotiating/ monitoring agreements & Incentive schemes with business partners,
overseas travel partners, airlines, hotels and service providers.
• Analyze market and re-focusing business plan in response to market changes.
2012 – 2013 : Commercial Bank of Dubai
Abu Dhabi - UAE
Position held :
Relationship Manager - Al Dana Wealth Management
Job description
• Responsible for selling consumer asset, liability, investment products and providing a
personalized banking service including investment advice to a specified portfolio of Al
Dana Customers.
• Interacts frequently with customers, both existing and potential, to retain and develop
the business.
• Ensure a consistently high level of customer service is maintained at all times.
• Proactively call existing Al Dana customers to review customer needs and make
sales of other suitable Al Dana products.
• Manage a portfolio of Ultra high net worth individuals
• Achieve sales volumes and targets and contribute to the bottom line profitability of
the division and the bank. Coach, Support and mentor the Unit Team Members.
• Deputize the Unit Head and manage the Team Members during his absence.
2004 – 2011 : Etihad Airways
Abu Dhabi - UAE
Position held :
Marketing Manager : January – May 2011
Job description
• Create & implement an integrated marketing plan
• Manage and work to agreed marketing budget and contribute strongly to the
achievements of sales targets
• Develop appropriate local marketing techniques and ensure use of latest
communications technology e.g. e-mail/online CRS, CRM, direct mail, added value
offers etc.
• Manage internal / external campaign communication, i.e. newsletters, fares,
product/service changes etc.
• Evaluate sponsorship/ charity opportunities and implement intiatives.
• Manage and coordinate to showcase Etihad Airways presence at Trade shows,
exhibitions and promotional events
• Ensure to meet Etihad brand guidelines in liaison with advertising agency and
marketing communication
• Monitor marketing trends, obtain feedback from the sales force concerning the
opportunities and threats in the market
• Measure performance of local marketing activity against clear goals and target
• Coordinate the setting of UAE stations' passengers' revenue and marketing budget,
and the elaboration of the stations' business and marketing plan in coordination with
sales force
• Evaluate local sponsorship opportunities and ensure viable ROI from sponsored
events/partnership deals that optimizes sales revenue in coordination with dedicated
stakeholders on group bookings, special fares, besides complimentary offers where
relevant
• Set sales promotion objectives, plan and monitor implementation once approved in
line with the overall objectives of Marketing BTL plan in liaising with Sales force &
HO.Marketing and pricing team
• Manage relationship with Etihad Airways Advertising agency through regular
briefings and periodic reviews
• Ensure Etihad Airways branding visibility at key corporate houses and travel trade
partners
Position held
Sales Manager – Abu Dhabi : July 2008 – December 2010
Job description
• Build, maintain profitable Abu Dhabi sales with the objective to ensure delivery of
customer service, increase market share with focus on high yield and premium
revenue
• Implement a robust and active sales and marketing plan that will stimulate traffic to
online and offline destinations
• Establish presence of the Airline as a major quality brand in the market
• Ensure Etihad Airways anticipates and responds to the market & competitor trends,
issues, threats
• Develop and implement systems to make the sales force effective and adhere to an
agreed plan
• Ensure sales activity is within cost of sales targets.
• Prepare business plan in agreement with General manager Abu Dhabi with targets
for each market segments
• Monthly analysis feedback on main market indicators to monitor revenue set targets
• Secure incremental business from key segments i.e. travel trade, Corporate houses
and Government departments
• Drive the successful implementation of corporate initiatives including loyalty
programmes
• Analyse Strength/Weakness in the existing sales system, recommend
Implementation of remedial measures to higher management to Increase revenue,
and improve service delivery
• Identify Market needs and approach accordingly, Pricing, value added Services,
timings, frequencies…etc.
• Assess the traffic potentiality, population of the carriers represantation in AUH
• Recruit, lead and develop a professional highly effective motivated sales team
• Educate the sales team towards qualitative approach to selling of the product
• Allocate individual portfolios to Sales team to improve accountability by applying
acurrate segmentation
• Evaluate and appraise sales staff preformance – target v/s achievements
• Monitor competitors’ activities and work on feasibility of operating to new routes
• Ensure sales team utilizes available market intelligence tools to plan sales objectives
and maintain records in line with Etihad Way best practices
• Develop, enhance & maintain close business relationship with travel agencies,
corporate houses, industry associations & bodies to ensure Etihad Airways
anticipates and/or responds to market & competitor activities to maximize sales and
avoid any adverse impact
• Organize Familiarsation trips for front line and key officials from market segments to
promote Etihad Airways product services
Position held
Marketing Manager – UAE & Oman : July 2007 – July 2008
Job description
• Manage marketing department within set guidelines in company policies to realize
defined objectives and targets
• Steer effectively on the key performance indicators to achieve sales targets and
market share objectives as defined in the business plan
• Ensure that structured and target marketing activities are developed and
implemented
• Manage the team functionally within the local HR policies to enhance performance
and to increase staff satisfaction
• Manage and safeguard internal processes and external relationship management
• Ensure effective relations with stakeholders local government bodies and foreign
embassies
Position held
Sales & Marketing Specialist : September 2004 – July 2007
Job description
• Prepare in coordination with Station managers the regions’ sales and marketing
objectives tacticals and distribution based on market segmentation
• Co-ordinate with concerned station managers to prepare the Region’s Business and
Marketing plan for presentation to Head Office for the fiscal year
• Liaise between the region and head office on the station’s requirements related to
revenue and marketing issues
• Organize stations’ workshops, sales blitz, FAM Trips, functions, exhibitions,
conferences and other marketing events, in accordance within the approved
marketing budget and plan
• Set sales promotion objectives, develop, plan and monitor implementation once
approved in line with overall objectives of the marketing plan
• Plan visits and accompany management to key potential clients
• Direct marketing department ‘s day to day activities
Position held
Account Manager – Abu Dhabi : January 2004 – September 2004
Job description
• Create awareness of Etihad Airways the National carrier of the United Arab Emirates
being a founder member of Marketing and Sales team through clients’ visits
• Establish business relationship with the corporate houses and travel trade
• Gather and analyse internal and external information to provide reliable reporting to
sales management
• Organize product launches i.e. inaugural flights to new destinations
• Coordinate PR activities for Etihad Airways sponsored events
• Enhance Etihad Airways product awareness though ATL & BTL activities
• Support Marketing and sales team to work on initiatives to build Etihad brand
• Assist in the delivery of tactical initiatives to grow market share.
2000 – 2004 : Gulf Air
Abu Dhabi – UAE
Position held : Sales Co-ordinator
Job description
• Handling the sales of corporate clients and government departments
• Communicate with Travel Agents regarding market needs and wants
• Maintaining good relationship with key persons from Corporate Houses, Travel Trade
& Government department, and ethnic communities
• Placing one-off deals through pricing department for group movements and bulk
traffic
• Processing Rebated Ticket requests from Travel Agents
• Co-ordinating Sales Department Sales Plan & Sales Strategy
• Ensure smooth prompt handling of correspondence between Gulf Air & travel trade
• Self Correspondence
• Create, organize & manage Sales Data Bank & mailing list
• Maintaining records & systematic filing both manual & electronic
• Reply to all inquiries related to pricing, reservations and any inquiry from the trade
with regard to sales
• Follow-Up clients quotations, inquiries, business opportunities & make sure Agents
generate business on Gulf Air
• Update the market on daily basis with the latest developments of Gulf Air product and
added value services
• Consolidate Sales Performance Report
• Update the management with the latest market developments and other airline
activities feedback for appropriate action
• Liaison and Co-rordination between Sales Department & the concerned department
at Head Office
1998 – 2000 : International Educational Institute
Abu Dhabi - UAE
Position held : Office Manager
Job description
• Reporting to the Director General
• Day-to-day follow up all the Inquiries
• Supervising the students enrollment in the Institute and advise them in regards to
courses where they should register
• Handling the Monthly Administrative & Marketing report, and improving the system
whenever needed
• Implementing the marketing scheme
• Initiating relevant ads
• Handling personal files, official documents of the institute
• Handling all recruitment Inquiries
• Control all correspondence: Mail, E-mail, Telecommunications,
Incoming / Outgoing etc.
Courses Attended
1992 - 1995 : Al Maaref School Dubai - UAE
Position held : Math, Science & English Teacher
1991 - 1992 : Al Mustaqbal School Sharjah - UAE
Position held : Science & English Teacher
1990 - 1991 : Al Maaref School Dubai - UAE
Position held : Science & English Teacher
1989 : Bank du Liban et d'Outre Mer Zahle -
Lebanon
Position held : Trainee
• Successful Dealing & Activation
• Management Coaching & Sales Essentials
• Sales Force Automation
• Performance Review Workshop
Languages
• Beacon Systems - MIDT Workshop
• Negotiation Skills
• Sales Techniques
• Telephone Techniques
• Customer Awarness
• Communication Skills
• Various Sales and Marketing seminars and workshops.
• Internal Investment certification
• Retail Banking
Online trainings:
iAchieve -Towards a Performance Driven Culture, Quality Management
Briefing, Management Development Forum, Corporate Security Awareness,
safety Management System, O & D Self Learning, Health & Safety.
Anti-Money Laundering, Compliance and Fraud 13/14, Information Security
Awareness.
Fluent in ARABIC, ENGLISH & FRENCH
Computer Skills
Personal Strengths
MS Office applications, Internet etc.
• Team leader and Team Player.
• Highly competent and well organized.
• Hard working
• Trustworthy, Persistent & loyal.
• Ability to mentor and motivate team
• Develop my skills by developing others.
• Good Psychology, able to feel the state of mind of one’s interlocutor.
• Highly competent team player, believing in producing results, meeting deadlines.
• Listening carefully, learning quickly & trying to do the best
• Marketing oriented rather than sales centered.
Interests & Activities Tennis, swimming, reading & travelling
References Available on request

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Curriculum Vitae

  • 1. RitaGeorgesKiwan Personal Information Marital status : Married Nationality : Lebanese Place & Date of Birth : Zahle, Lebanon – 1971 Education BBA IN INFORMATION SYSTEMS Bachelor of Business Administration in Information Systems from University of Lincolnshire & Humberside, UK. INTERIOR DESIGNING 1989 – 1990 : Saint Esprit University Kaslic – Lebanon HIGH SCHOOL CERTIFICATE 1989 : College Oriental Bassilien Zahle – Lebanon Professional experience 2016 – Till Date : MICCO Travel Division Abu Dhabi - UAE Position held : General Manager Job description • Plan, organize, direct and control the operations of travel-related organization. • Responsible for the overall financial performance of the company. This includes merchandise sales, credit and other miscellaneous revenues, expense management, and achievement of profitability goals. • Overseeing the smooth, efficient running of the business. • Develop strategies to hit or exceed sales targets. • Ensure corporate policies are executed and provide disciplined leadership including setting clear expectation and holding the team accountable for results. • Promote the business to potential new or niche markets. • Manage the budgets and maintain statistical/financial records. • Taking part in familiarisation visits to new destinations to gather information on issues and amenities of interest to consumers. P.O.Box: 3439 Abu Dhabi - UAE Tel : 02-4912195 050-2388699
  • 2. • Research new products often by experiencing first hand the services available to meet consumer demands for bespoke travel and sustainable tourism. • Accountable to customer satisfaction and associate morale. • Co-ordinate and direct the activities of staff, overseeing not only the day-to-day tasks, but the hiring, training and evaluating of staff members as well. • Constantly motivating the sales team to hit their targets and ensure company profitability. • Meeting regularly with team leaders to give them sales figures and plan how they approach their work. • Meeting company directors who advise on strategy and finding out about any local issues and future trends. • Control the recruitment, selection and retention of staff as well as payroll matters and staff training. • Communicate with Sales/ Travel Consultants and providing encouragement, help and advice. • Dealing with disciplinary matters and customer complaints. • Liaise with external and internal parties and establish long-term business relations. • Negotiating/ monitoring agreements & Incentive schemes with business partners, overseas travel partners, airlines, hotels and service providers. • Analyze market and re-focusing business plan in response to market changes. 2012 – 2013 : Commercial Bank of Dubai Abu Dhabi - UAE Position held : Relationship Manager - Al Dana Wealth Management Job description • Responsible for selling consumer asset, liability, investment products and providing a personalized banking service including investment advice to a specified portfolio of Al Dana Customers. • Interacts frequently with customers, both existing and potential, to retain and develop the business. • Ensure a consistently high level of customer service is maintained at all times. • Proactively call existing Al Dana customers to review customer needs and make sales of other suitable Al Dana products. • Manage a portfolio of Ultra high net worth individuals • Achieve sales volumes and targets and contribute to the bottom line profitability of the division and the bank. Coach, Support and mentor the Unit Team Members. • Deputize the Unit Head and manage the Team Members during his absence. 2004 – 2011 : Etihad Airways Abu Dhabi - UAE Position held : Marketing Manager : January – May 2011 Job description • Create & implement an integrated marketing plan • Manage and work to agreed marketing budget and contribute strongly to the achievements of sales targets • Develop appropriate local marketing techniques and ensure use of latest
  • 3. communications technology e.g. e-mail/online CRS, CRM, direct mail, added value offers etc. • Manage internal / external campaign communication, i.e. newsletters, fares, product/service changes etc. • Evaluate sponsorship/ charity opportunities and implement intiatives. • Manage and coordinate to showcase Etihad Airways presence at Trade shows, exhibitions and promotional events • Ensure to meet Etihad brand guidelines in liaison with advertising agency and marketing communication • Monitor marketing trends, obtain feedback from the sales force concerning the opportunities and threats in the market • Measure performance of local marketing activity against clear goals and target • Coordinate the setting of UAE stations' passengers' revenue and marketing budget, and the elaboration of the stations' business and marketing plan in coordination with sales force • Evaluate local sponsorship opportunities and ensure viable ROI from sponsored events/partnership deals that optimizes sales revenue in coordination with dedicated stakeholders on group bookings, special fares, besides complimentary offers where relevant • Set sales promotion objectives, plan and monitor implementation once approved in line with the overall objectives of Marketing BTL plan in liaising with Sales force & HO.Marketing and pricing team • Manage relationship with Etihad Airways Advertising agency through regular briefings and periodic reviews • Ensure Etihad Airways branding visibility at key corporate houses and travel trade partners Position held Sales Manager – Abu Dhabi : July 2008 – December 2010 Job description • Build, maintain profitable Abu Dhabi sales with the objective to ensure delivery of customer service, increase market share with focus on high yield and premium revenue • Implement a robust and active sales and marketing plan that will stimulate traffic to online and offline destinations • Establish presence of the Airline as a major quality brand in the market • Ensure Etihad Airways anticipates and responds to the market & competitor trends, issues, threats • Develop and implement systems to make the sales force effective and adhere to an agreed plan • Ensure sales activity is within cost of sales targets. • Prepare business plan in agreement with General manager Abu Dhabi with targets for each market segments • Monthly analysis feedback on main market indicators to monitor revenue set targets • Secure incremental business from key segments i.e. travel trade, Corporate houses and Government departments • Drive the successful implementation of corporate initiatives including loyalty programmes • Analyse Strength/Weakness in the existing sales system, recommend Implementation of remedial measures to higher management to Increase revenue,
  • 4. and improve service delivery • Identify Market needs and approach accordingly, Pricing, value added Services, timings, frequencies…etc. • Assess the traffic potentiality, population of the carriers represantation in AUH • Recruit, lead and develop a professional highly effective motivated sales team • Educate the sales team towards qualitative approach to selling of the product • Allocate individual portfolios to Sales team to improve accountability by applying acurrate segmentation • Evaluate and appraise sales staff preformance – target v/s achievements • Monitor competitors’ activities and work on feasibility of operating to new routes • Ensure sales team utilizes available market intelligence tools to plan sales objectives and maintain records in line with Etihad Way best practices • Develop, enhance & maintain close business relationship with travel agencies, corporate houses, industry associations & bodies to ensure Etihad Airways anticipates and/or responds to market & competitor activities to maximize sales and avoid any adverse impact • Organize Familiarsation trips for front line and key officials from market segments to promote Etihad Airways product services Position held Marketing Manager – UAE & Oman : July 2007 – July 2008 Job description • Manage marketing department within set guidelines in company policies to realize defined objectives and targets • Steer effectively on the key performance indicators to achieve sales targets and market share objectives as defined in the business plan • Ensure that structured and target marketing activities are developed and implemented • Manage the team functionally within the local HR policies to enhance performance and to increase staff satisfaction • Manage and safeguard internal processes and external relationship management • Ensure effective relations with stakeholders local government bodies and foreign embassies Position held Sales & Marketing Specialist : September 2004 – July 2007 Job description • Prepare in coordination with Station managers the regions’ sales and marketing objectives tacticals and distribution based on market segmentation • Co-ordinate with concerned station managers to prepare the Region’s Business and Marketing plan for presentation to Head Office for the fiscal year • Liaise between the region and head office on the station’s requirements related to revenue and marketing issues • Organize stations’ workshops, sales blitz, FAM Trips, functions, exhibitions, conferences and other marketing events, in accordance within the approved marketing budget and plan • Set sales promotion objectives, develop, plan and monitor implementation once
  • 5. approved in line with overall objectives of the marketing plan • Plan visits and accompany management to key potential clients • Direct marketing department ‘s day to day activities Position held Account Manager – Abu Dhabi : January 2004 – September 2004 Job description • Create awareness of Etihad Airways the National carrier of the United Arab Emirates being a founder member of Marketing and Sales team through clients’ visits • Establish business relationship with the corporate houses and travel trade • Gather and analyse internal and external information to provide reliable reporting to sales management • Organize product launches i.e. inaugural flights to new destinations • Coordinate PR activities for Etihad Airways sponsored events • Enhance Etihad Airways product awareness though ATL & BTL activities • Support Marketing and sales team to work on initiatives to build Etihad brand • Assist in the delivery of tactical initiatives to grow market share. 2000 – 2004 : Gulf Air Abu Dhabi – UAE Position held : Sales Co-ordinator Job description • Handling the sales of corporate clients and government departments • Communicate with Travel Agents regarding market needs and wants • Maintaining good relationship with key persons from Corporate Houses, Travel Trade & Government department, and ethnic communities • Placing one-off deals through pricing department for group movements and bulk traffic • Processing Rebated Ticket requests from Travel Agents • Co-ordinating Sales Department Sales Plan & Sales Strategy • Ensure smooth prompt handling of correspondence between Gulf Air & travel trade • Self Correspondence • Create, organize & manage Sales Data Bank & mailing list • Maintaining records & systematic filing both manual & electronic • Reply to all inquiries related to pricing, reservations and any inquiry from the trade with regard to sales • Follow-Up clients quotations, inquiries, business opportunities & make sure Agents generate business on Gulf Air • Update the market on daily basis with the latest developments of Gulf Air product and added value services • Consolidate Sales Performance Report • Update the management with the latest market developments and other airline
  • 6. activities feedback for appropriate action • Liaison and Co-rordination between Sales Department & the concerned department at Head Office 1998 – 2000 : International Educational Institute Abu Dhabi - UAE Position held : Office Manager Job description • Reporting to the Director General • Day-to-day follow up all the Inquiries • Supervising the students enrollment in the Institute and advise them in regards to courses where they should register • Handling the Monthly Administrative & Marketing report, and improving the system whenever needed • Implementing the marketing scheme • Initiating relevant ads • Handling personal files, official documents of the institute • Handling all recruitment Inquiries • Control all correspondence: Mail, E-mail, Telecommunications, Incoming / Outgoing etc. Courses Attended 1992 - 1995 : Al Maaref School Dubai - UAE Position held : Math, Science & English Teacher 1991 - 1992 : Al Mustaqbal School Sharjah - UAE Position held : Science & English Teacher 1990 - 1991 : Al Maaref School Dubai - UAE Position held : Science & English Teacher 1989 : Bank du Liban et d'Outre Mer Zahle - Lebanon Position held : Trainee • Successful Dealing & Activation • Management Coaching & Sales Essentials • Sales Force Automation • Performance Review Workshop
  • 7. Languages • Beacon Systems - MIDT Workshop • Negotiation Skills • Sales Techniques • Telephone Techniques • Customer Awarness • Communication Skills • Various Sales and Marketing seminars and workshops. • Internal Investment certification • Retail Banking Online trainings: iAchieve -Towards a Performance Driven Culture, Quality Management Briefing, Management Development Forum, Corporate Security Awareness, safety Management System, O & D Self Learning, Health & Safety. Anti-Money Laundering, Compliance and Fraud 13/14, Information Security Awareness. Fluent in ARABIC, ENGLISH & FRENCH Computer Skills Personal Strengths MS Office applications, Internet etc. • Team leader and Team Player. • Highly competent and well organized. • Hard working • Trustworthy, Persistent & loyal. • Ability to mentor and motivate team • Develop my skills by developing others. • Good Psychology, able to feel the state of mind of one’s interlocutor. • Highly competent team player, believing in producing results, meeting deadlines. • Listening carefully, learning quickly & trying to do the best • Marketing oriented rather than sales centered. Interests & Activities Tennis, swimming, reading & travelling References Available on request