1. Sastry J.V.B.
D.O.B.23/08/1959
Birth Place: Vijayawada, A.P
Academics/Management Programs:
 Senior Leadership and Management Program-IMD-Lausanne
 Advanced Marketing Program-NITTIE, Mumbai
 General Management program for Cement Industry Professionals-IIM-Kolkata
 Advanced Cement Manufacturing Training, HGRS, Zurich
 Pre-Doctorate in Marketing Management (Andhra University)
 Master in Commerce (Andhra University)/Bachelor in Commerce (Bombay University)
 Advanced Category Management program-CIPS
 Project Management Training – Holcim
 Certified Internal trainer in Hay Management ( org restructuring protocols)
Professional Experience:
Summary of competencies/experience:
Leadership experience in cement marketing, Logistics, supply chain and manufacturing
coordination.
More than 30 years experience in Cement and Fertilizer Industry. Held senior management
roles in Cement marketing/Sales/Logistics/Strategic sourcing and cross functional EXCO for East
and SW Regions in ACC/Ambuja Cement. Proven expertise and competence in strategic and
operational management in the End to End value chain from Procurement to Marketing.
Exposure to working of cement plants /Bulk terminals /Grinding Units. Wide and close ties with
Key industry professionals and external stakeholders including statutory Bodies like BIS,
Railways, Steel industry, flyash Mission and others. Project lead for many value chain
improvement projects/cost savings and efficiency improvement initiatives and associated with
many leading strategic consultants like Mckinsey, BAIN, AT Kearney, BCG and others. Highly
experienced in footprint optimization and Business planning for clinker and cement production
and distribution.
Tenure wise Job roles held:
2014-present-Senior Vice president- National Category management-India procurement org-
Lafarge Holcim India (ACC/Ambuja)

2. 2006-2014- Regional Director-Logistics and supply chain- ACC, Kolkata and Pune
1996-2006- Vice president, Marketing- ACC, Patna and Coimbatore.
1988-1996- Executive/Marketing Manager-ACC- south and West regions
1979-1988- Management trainee, Marketing and supply chain executive- Coromandel fertilizer
Limited, Secunderabad.
Major professional achievements:
Marketing:
 Achieved market growth of 9-15% Y-O-Y without a break.
 Designed and rolled out Direct to market (D2M) and Direct to customer (D2C) sales and
distribution program and other branding activities
 Rolled out Bulk cement market initiative in Pune and Mumbai
 Pioneered many customer initiatives including customer moment, Site demos and
market storming programs/white space market intervention program,
 Achieved zero bad debts and introduced many innovative credit management schemes
in Kerala and Bihar markets.
Supply chain:
 Created and managed monthly “Nine month Business rolling plan’- from demand
planning to production, distribution, inventory and raw material plan for each state.
 Clinker optimization plan and created close to 80 crores recurring savings potential in
pan east clinker movement
 Developed with help of IGSA, contribution maximization optimization model for cement
production and distribution
 Trouble shoot projects in improving packing plant efficiencies and helped ramp up new
capacities in two grinding Units in south.
 Led the project on centralized Phospho Gypsum plant ( Hub and spoke model) for East
 Cluster approach taken to study raw material supply/demand dynamics and reduced
cost across raw materials and achieved savings close to 250 Crores in slag, gypsumand
other raw materials in years 2014-2016.
 Developed Own your truck scheme at the road only - new grinding plants
 Created 18 projects in cement value chain with help from AT Kearney for ACC
New projects and Manufacturing:
 Project member of SW Grinding Unit planning-Thondebhavi and Kudithini

3.  Planned railway, packing and cement infrastructure at new plants of Chanda,
Thondebhavi and Kudithini,and closely coordinated with other plants in East and south
 Closely worked with VARDE in plant safety design and protocol
 Weekly cement and clinker production and dispatch coordination
 Supported the project team at Kudithini and Thondebhavi in plant commissioning
 Awarded the Best safety champion Award in ACC for pioneering off site safety incident
reporting and management
 Supported the project team on RMC plant expansion in East
 Team leader for flyash brick manufacturing business rolled out thru franchisee model in
the east and south.
 Internal knowledge trainer for Risk management & mitigation and CAPEX control tools.
 Pioneered the share the Knowledge program in ACC
Business Development:
 Worked on projects -Tie ups with ALCON and Asian in Goa and Punjab for volume
increase thru outsourcing models
 Clinker tie ups with ASEAN countries with help from Lafarge Holcim
 MIC based blending/grinding unit models –NTPC
 Worked closely in integration of SHIVA cement ( Orissa) into ACC
Professional activities/associations:
 Advisor-south Asia supply chain forum, Mumbai
 Panel member- AIMA and CII Logistics
 Panel speaker-Manipal Institute of Management
 PG program selection committee member- Symbiosis college for Management,
Khadki
Exposure to Cement Industry (outside India):
 Visited Holcim cement plants, terminals in Indonesia, Thailand,
Vietnam,Singapore,France,Switzerland, Germany
 Visited Holcim /international markets in Asia and Mexico. Transferred lot of retail and
other allied industry initiatives like mortar products into Indian markets.
 Attended Mckinsey global workshop on split manufacturing and supply chain model
for the cement industry at Zurich.
Exposure to key cements industry areas:
 Flyash and MIC management
 Project management

4.  O&HS policy in cement industry
 Contractor management
 AFR logistics
 Exposure to 13 key sourcing categories from Services, Capex, Equipment, /fuels,
liquids and chemicals etc.
 New product, new packaging launch management
Hobbies/interests:
Sports: Tennis/badminton/Squash
Music: Light and Carnatic classical
Travel and reading
CTC: INR 80 .70 lakhs Plus PLVC 20 lakhs
Contact Details:
C 202, Eon Water Front,
Kharadhi
Pune-411014
91 9975414145
Sastry.jvb@hotmail.com