1. PARITOSH KUMAR MISHRAPARITOSH KUMAR MISHRA
B-103 LALIT CHANDRA NIWASB-103 LALIT CHANDRA NIWAS (Near house of MLA); Indra Enclave Phase 2; Kirari , New Delhi -86.
| HP: +91 9716756709 | Email: - paritosh.mishra31@gmail.com
Looking for a Next Challenging Role that best utilizes my Managerial Skills and Education in accomplishing
the Goals of the Organization. You can count me in for jobs that require huge levels of coordination,
complexity and people management….and it shall be done.
PROFESSIONAL PROFILE:
• A competent and astute professional with over 15+
years of experience in Channel Sales , GT & MT
Merchandising, Key Account Management, Market
research Strategy, POP & POSM Implementation
and Other Allied BTL services.
• Possesses acute knowledge and skills in handling
large key accounts with pan India operations.
Managed, Led and trained over 500 field Marketing
personnel, Operation Executives, Managers on
single/multiple projects.
• Creating result oriented field marketing strategies,
direct back-end and front-end operations, business
development and high-quality service delivery.
• Resourceful in administering the Merchandising
operations encompassing Market Scrutiny, Goal
setting, Execution, Product Promotions and
Customer Relationship Management.
• Constantly penetrated and developed new markets,
establishing channel networks & achieving the
targeted process goals.
Social Activities:
• Received several awards for Social Service.
• Was winner of several Language competition at
school
Professional Achievements:
• Rated as Best Regional Manager consecutively for
6 Quarters
• ELITE Performer for four consecutive years for
outstanding Team performance at Piscean India
Services
• Happened to be the best Regional manager in PP
Merchandising Services the country in last 1 and a
half years of service tenure in Visibility Comp
Program.
AREAS OF EXPERTISE AND EXPOSURE:
General Trade (GT) Merchandising Field
Marketing & Channel Sales
Total experience :- 7 Years
Key Projects ;-
• Samsung Visual Merchandising : North India
• Nestle GT Operation : 3 Circle ( East West &
North India )
• ITC Ltd – General Trade and Modern Trade
Merchandising operations – North India
• Pepsi GT Merchandising Program – West India
• Cadbury Visicooler Deployment :- North India
• Reckitt Benckiser :- Village Channel Sales
• Tata Tea ( Tea Bag) ;- Institutional Sales
Rated as Best Regional Manager at ITC
consecutively for 6 Quarters
Modern Trade (MT) Merchandising and Sales
Promotion
Total experience :- 3 Years
Key Projects ;-
ITC Ltd – MT. Merchandising operations & Promoter
Sales – North
Cadbury :- MT. Merchandising operations & Promoter
Sales – North, & East
Market Research & competition Strategy Analysis
Total experience :- 3 Years
Key Projects ;-
GSK More Store :- Complete Census with Geo Code :
Delhi
General Mills India :- Complete Census with Geo Code :
Delhi
Indiacom.com :- East India Circle Census With GPS
Tracking
Off Take Study & Mystery Audit
Total experience :- 2 Years
Key Projects ;-
Mamy Poko Pants (MPP) 2 circle : ( North & East India )
Red bull 2 circle : ( North & East India )
Reckitt Benckiser (RB India) 2 circle :( North & East India )
Free Sampling , Weekend Activity & Sales Promo
Key Projects ;-
Pillsbury Chocó Spread, Tata Tea Bag, Maggie Soup, Dark
Fantasy Biscuit, Sunfeast Coockies Biscuit, Yippee
Noodles… ETC

2. ORGANIZATIONAL EXPERIENCE:
Present Employer:
Impact Communication Sr. Process Manager Retail Vertical Jan 2015 – Present
Project 1: - Reckitt Benckiser Vridhi Complete Rural Sales Coverage Jan 2106 – Present
Project Details
• Development of Distribution Network For Reckitt Benckiser
• Penetrating Rural With Complete Range of Products
• Creating a Data Base of Outlets
• To Eradicate the Gap between Potential vs. Supply
• Solution required to Accurately Track day to day Working of Ground level Team
Skill Used:-
• A technology enabled sales fleet RB VSR (Village Sales Representative) on the mission of VRIDHI.
Penetrating retail universe with seamless distribution cycle.
Job Profile
• Key responsibility area would be to ensure streamlining and standardization in Client (RB Rural
Sales), periodic program review, reporting processes. Coordinate program, campaign roll outs and
monitor adherence to reporting – processes, timelines, corrective actions taken, etc.
• Managed, Lead & Train “Village Sales representative” & “Supervisor” regarding data accuracy and
integrity.
• Responsible for the development of client reports on current trends.
• Making sure that methods of Sales data are effectively and accurate.
• Designing effective questionnaires based on Sales objectives and market knowledge
• Processing and analysing raw data into reports for senior managers.
• Team Size: 85 VSR, 9 Supervisors and 4 State Heads.
Project 2: - Dabur India Retail Activation Program Goonj June 2105 – Aug 2015
• Project Details
Hindustan Ki Gunj - Binds together retail activation, visibility and consumer engagement in a single format.
Trade and Consumers will be activated simultaneously to generate both ‘push’ and ‘pull’ for Dabur’s
products while at the same time aiding brand recall through visibility.
Skill Used:-
• Visibility: - Creating high recall retail visibility in the village.
• Retail Engagement: - Activating retail with VSM being involved as an integral part of the activity.
• Consumer Engagement: - Engaging the consumers and communicating the mobile helpline no.
Project Objective
• Adopting 4000 villages wherein ensuring Availability, Visibility & Consumer Engagement
Bring in elements that can be Sustained to get in transfer mode to be taken up by VSM

3. Project 3: - Cadbury Visicooler End To End Visicooler Implementation Aug 2105 – Dec 2015
• Client Management – To ensure Key Deliverable exceeds client expectation and result in delight at Clients
End.
• Operations Management - To ensure Program Operations run seamlessly which should help field team to
increase focus on their KRAs.
• Vendor Management – To identify/manage vendors for seamless Deployment.
• Project Finance - To handle entire Project Finance and ensure cost optimization which result in increased
profits. Ensure timely invoicing and payments.
• Reporting - To ensure Reporting Timelines for daily/weekly/monthly Reports & Charters.
Previous Employer
Spar krognos Private LTD Regional Manager North Region Dec 2013 – Jan 2015
Project 1: Program Manager for Nestle India Limited for General Trade
Period: From Dec 2013 to August 2014
Job Profile:
• Design program condition matrix and drill down to the merchandising team with a simplified training module.
• Formulate and run exciting contest on visibility and drive the same for enhancing visibility across all
programs.
• Managed entire three region reporting cycle – Planning and applying the use of various strategies.
• Initiated and coordinated Loyalty Program and promotional activities.
• Controlled all aspects of Client side.
• Analysed current market Visibility trend and competitor information.
• Currently design and enable the team with entire execution module with all elements placement details as a
ready reckoner.
• Could also facilitate the system to visualise the execution status of execution at a weekly window against
targeted execution norms.
• We have a web tool reporting along with a robust mobile reporting for auditing of outlets performance.
• Over and above we also run several pilot modules along with promoters and sales promotion activities in
major Metro markets.
• Team Size: 150 Merchandisers, 15 Supervisors and 4 Zone Managers.
• Store Size: 10,000 stores spread across 31 towns.
• 7000 Store Covered in Nestle Loyalty Program
Project 2: Service Delivery Manager for Spar To (CHEIL) Samsung India LTD., for Visual Merchandising
Program.
Period: From August 2014 to Jan 2015
Profile:
• Key responsibility area would be to ensure streamlining and standardization in CHEI (Samsung) Client
reporting processes. Coordinate program, campaign roll outs and monitor adherence to reporting –
processes, timelines, corrective actions taken, etc.
• We also built up a robust POSM warehouse parallel to support execution at ground to address the POSM non
connectivity issues at market level.
• Enabled web based and mobile reporting tool to accelerate scoring process and visualise quality of execution
across the Region.

4. Previous Employer
PPMS Private LTD Regional Manager North Region Feb 2006 – Dec 2013
Project 1: Elevated as North Regional Manager for ITC Ltd., for General Trade & Trade Loyalty Programme
(First Club).
Period: From Feb 2011 to Dec 2013
• Achievements ;- Happened to be the best Regional manager in the country in last 2 and a half years of
service tenure in Visibility Comp Program
Profile:
• The Job demands setting the systems and processes for managing an efficient & well trained team handling
Merchandising in General Trade across retail store in North India
• High exposure to Brand building activities, Product Launches and Brand visibility campaigns
• Brand Launch activity through POS planning & Deployment in 7000 Loyalty Club retail counters in 31 cities to
keep Brand as top-of-the mind brand recall
• Capturing greater mindshare and shelf-space in ISS outlets
• Vendor Management for POS printing, Deployment & Maintenance of SIS, Signage, FSU, END CAP
equipment’s, In store interiors,
• Ensuring availability of POSM in vernacular languages regionally in accordance with Brand guideline
• Designed & Implement Planogram for Retail Counters
• Team Size: 180 Merchandisers, 30 Promoters 40 Supervisors and 6 Operation Executive.
• Store Size: 20,000 stores spread across 31 towns
• 7000 stores covered under the First Club program
Project 2: Operation Manager for ITC India Limited for Modern Trade
Period: From Feb 2006 to Feb 2011
Profile:
• The job demands an efficient & well trained merchandising team handling in Modern Trade across North India
• Quality inputs to arrest OOS (Out-Of-Stock) at store level by improving the indenting process and also
requires vigilance in control over SOS (Share-Of-Shelf) of the products at store
• Visibility of products and right placements of the POP material at store
• Is also responsible in designing training module & conduct training seminars at regular interval for a
continuous up gradation of team members.
• Monitors MIS, evaluates and acts on it
• Reviews operations with his Team on a periodic basis and with the OEs, at-least once a month
• Team Size: 23 Merchandisers, 50 Promoters 14 Supervisors and 1 Operation Executive
• Store Size: 702 Stores in 13 towns.
Piscean India Pvt ltd Operation Controller Pepsi Operation Feb 2001 – Dec 2006
Project 4: Regional Operation Controller (West except Mumbai) in Piscean India Services for PepsiCo India
Ltd (Goa Bottling Cop Div) Handling “Gold Club Program”
Period: From Jan 2007 to JAN 2009
Profile:

5. • The job demands brand building, team recruitment ,team motivation along with generation of maximum
productivity
• Is the key person in Western region for handling Client channel of Operation?
• Handled 7000 Stores across West India
• Team Size: 100 Merchandiser, 10 Supervisors & 3 Operation Executive.
Project 3 : Institutional Business Development Manager in Piscean India Services For Tata Tea LTD (Tea Bag)
Division, a rated as one of top 3 company in Tea Bag industry.
Period: From September 2004 to December 2006
Position: Institutional Business Manager
Location: South Delhi
• Achieved 40 lakh monthly sales
• Assigned the tasks of analysing sales figures as well as forecasting sales volumes to boost up the profits
• Implemented innovative store promotions to achieve the financial objective of the organization
•
Project 2: Indiacom.com, a reputed firm in the field of Data Management Based on Pune.
Area Operation Controller, from April 2002 to August 2004. Kolkata
Project 1: Merchandiser Supervisor In Piscean India Services For Nestle Operation from June 2001 to March
2002.
Location: South Delhi
Educational Credential:
• Graduation from Magadha University.
• Schooling from Bihar.
Personal Profile:
Father’s Name : Late. Chandra Shekhar Mishra
Date of birth : May 05, 1978.
Sex : Male
Marital status : Married
Current Location : Delhi.
Languages Known : English, Hindi and Maithili
Preferred location : North & East India.
HOBBIES:
• Love travelling
• Keep interest in music.
Referee:
On Demand
Yours Sincerely,
Paritosh Mishra

6. • The job demands brand building, team recruitment ,team motivation along with generation of maximum
productivity
• Is the key person in Western region for handling Client channel of Operation?
• Handled 7000 Stores across West India
• Team Size: 100 Merchandiser, 10 Supervisors & 3 Operation Executive.
Project 3 : Institutional Business Development Manager in Piscean India Services For Tata Tea LTD (Tea Bag)
Division, a rated as one of top 3 company in Tea Bag industry.
Period: From September 2004 to December 2006
Position: Institutional Business Manager
Location: South Delhi
• Achieved 40 lakh monthly sales
• Assigned the tasks of analysing sales figures as well as forecasting sales volumes to boost up the profits
• Implemented innovative store promotions to achieve the financial objective of the organization
•
Project 2: Indiacom.com, a reputed firm in the field of Data Management Based on Pune.
Area Operation Controller, from April 2002 to August 2004. Kolkata
Project 1: Merchandiser Supervisor In Piscean India Services For Nestle Operation from June 2001 to March
2002.
Location: South Delhi
Educational Credential:
• Graduation from Magadha University.
• Schooling from Bihar.
Personal Profile:
Father’s Name : Late. Chandra Shekhar Mishra
Date of birth : May 05, 1978.
Sex : Male
Marital status : Married
Current Location : Delhi.
Languages Known : English, Hindi and Maithili
Preferred location : North & East India.
HOBBIES:
• Love travelling
• Keep interest in music.
Referee:
On Demand
Yours Sincerely,
Paritosh Mishra