This document presents research on the use of social media among students at G.H. Patel PG Institute of Business Management. The objectives are to examine the types of social media used, frequency of usage, purposes for usage, and benefits. A survey was conducted of 150 students, collecting data on their social media usage through questionnaires. Previous research found that students use social media mainly to connect with friends and classmates for studying and entertainment. The findings will provide insights into why social networking sites have become so popular among students.

1. Presented By: Presented To:
Bijay Sunuwar (15006) Dr. Darshana
Dave
Hemali Parikh (14046)
Pratik Vagadiya(14050)
Shikha Karamchandani (14065)
“USE OF SOCIAL MEDIAAMONG G.H.
PATEL PG INSTITUTE OF BUSINESS
MANAGEMENT STUDENTS”

2. ABSTRACT
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 In the context of today’s electronic media, social
networking sites have come to mean individuals,
using the Internet and web application to
communicate in previously impossible ways.
 This is largely the result of a culture-wide paradigm
shift in the uses and possibilities of the internet itself.
 This study examines the Use of Social Media among
Students of GH Patel PG Institute of Business
Management.
 The main objectives of the study are to find out the
reasons why students use Social Media, to identify
students’ perception of Social Media and to find out
the frequency of Social Media usage.

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Management3
 A descriptive survey design was adopted.
 Around 150 students from this institute are selected for
the study.
 Questionnaire will be used as an instrument for data
collection.
 The result of other major research articles related to this
topic reveals that mostly all the student were using the
social networking sites in interaction with friends,
connecting to their class mates for online study and for
discussing serious national issues and watching movies
etc.

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Management4
 Similarly, they spend more than five hours using Social
Media. Findings of the study indicate that using Social
Media has positively influenced their lifestyles.
 And greatly helped them to achieve academic
excellence.
 These findings provide implications for future research
on why these social networking sites have gained
popularity.

5. OBJECTIVES
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Management5
 To ascertain the various categories of social networking
sites used by GH Patel Post Graduate Institute of
Business Management Students.
 To examine the extent and frequency of usage of social
networking sites by GH Patel Post Graduate Institute of
Business Management Students.
 To examine their purposes of using social networking
sites, to determine the benefits of using social networking
sites.
 To identify how students of Kaduna Polytechnic, Nigeria
perceive social media.

6. Literature Reviews
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Management6
 (Martin, 2008)
College students have great interest in social media. For the
purpose of this study, social media was defined as Facebook,
YouTube, Blogs, Twitter, MySpace or LinkedIn.Although,
providing a detailed perspective on social media use among
university students and underscoring that such use can produce
both positive and negative consequences.
 (Jacobsen, & Forste, 2011)
Almost 25 percent of students’ time on the Internet is now spent
on social networking websites. Facebook is the most used social
network by college students, followed by YouTube and Twitter.
Moreover, Facebook alone reports that it now has 500 active
million users, 50% of whom log on every day.

7. Research Design
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Management7
Sources of data
 Primary Data: Structured questionnaires
 Secondary Data:
− Secondary method of data collection is considered
specifically for the purpose of literature review.
− Reference books and academic journals were
consulted.
− The internet was used to collect data.
− Past research survey data was used to help create
the questionnaire used to collect primary data.

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Sampling Design
 The population for this research study consists of
students who are currently studying in GH Patel Post
Graduate Institute of Business Management .
 We will be opting for the convenient sampling because of
the budget and time constraints.
Sample Size
 Sample size consists of 150 respondents (GH Patel Post
Graduate Institute of Business Management students.)
Data Management and Analysis
 The data collected from the questionnaires will then be
coded and entered into the computer system. Software
programs like Excel will be used.
 After processing data, descriptive as well as inferential
analysis will be done.

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Management9
Scheduling
 Proposal Preparation days: 5
 Data collection days: 8
 Data entry and data analysis: 5 days
 Report finalization: 3 days
 Total: 21 days
Budgeting
 Printing Expense: 40 pages @ Rs 1 each= Rs 40
 Photocopy cost: 400 pages @ Rs 1 = Rs 400
 Miscellaneous Expenses = Rs 360
 Total = Rs 1000

10. Questionnaire
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 Questionnaire is the set of formalized questions
for obtaining information from the respondents
 Open ended and close ended questions are used
 Different types of questions include dichotomous,
multiple choice and rating scale
 Personal questions are placed on the last section

11. Significance and Scope
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 With the increase in purchasing power and
fashion consciousness the demand for the
cosmetics products are increasing
 In semi urban markets people are becoming
aware about varieties of cosmetics
 Know about the preference, perception of women
regarding cosmetics
 Know about the demand for products
 Brand loyalty

12. Bibliogrpahy
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 http://www.ripublication.com/gjmbs_spl/gjmbsv3n
7_17.pdf
 http://www.ukessays.com/essays/marketing/cons
umer-behavior-of-cosmetics-among-college-
female-students-marketing-
essay.php#ixzz3Uvr7AQXM
 http://www.ccsenet.org/journal/index.php/ijms/arti
cle/viewFile/10386/7413
 http://theglobaljournals.com/paripex/file.php?val=
May_2014_1400155726_f3d33_49.pdf
 http://globalvisionpub.com/globaljournalmanager/
pdf/1390558193.pdf