Woodland is an Indian shoe brand established in 1992 that focuses on trekking and outdoor shoes. It aims to represent the spirit of adventure through its products and logo. Woodland has grown successfully over the years and now has over 300 exclusive stores and 3,000 multi-brand outlets globally. A SWOT analysis identifies Woodland's strengths as its production capabilities and market share, while weaknesses include a lack of variety and higher prices. Opportunities exist in expanding sports footwear lines and targeting new demographics, while threats come from organized and unorganized competitors in the footwear market.

1. WOODLAND
Presented By: Shikha Karamchandani (15M38)
Presented To: Dr. K. S. Prasad
G H Patel Post Graduate Institute
of Business Management

2. What does woodland stands for?
• The spirit of adventure.
• The brand carefully presented itself as an outdoor trekking kind of
shoe which captured the imagination of Indian youth True to its price,
the brand delivered its promise on quality which ensured that the
brand is perceived as a value for money brand.
G H Patel Post Graduate Institute of
Business Management

3. HISTORY OF THE COMPANY
• Aero club launched Woodland shoes in 1992.
• Woodland stands for spirit of adventure. These shoes have
been advertised to communicate this spirit.
• Woodland has successfully brought together the power of the
human will and the rewards of the discovery.
• Woodland products push the boundaries of innovation so that
the customer can explore new product , style and innovative
design. It has mainly focused on trekking shoes.
• Inspired by nature, woodland design helps its customer to
face the challenges thrown up by mother nature.
• The woodland tree logo defines the spirit of adventure and its
commitment of environment .woodland itself is very unique in
its category. woodland product is available through 300plus
exclusive stores 3000 plus multi brand outlet across the globe.
G H Patel Post Graduate Institute of
Business Management

4. SWOT Analysis
STRENGTHS:-
 The strength of the company’s production with in its
captive facilities allows Woodland to produce
aesthetically designed, sturdy and durable shoes.
 High market share in shoes market.
G H Patel Post Graduate Institute of
Business Management

5. WEAKNESSES:-
 Woodland is certainly not for people who desire to
keep on changing their footwear frequently having
been fed up with the same design.
 The athletic and leather shoes do start getting
dented within a year.
 The price offered by woodland shoes is quite high.
 As they are more into informal shoes so old people
are less attracted.
G H Patel Post Graduate Institute of
Business Management

6. OPPORTUNITIES:-
 They can expand their market more by covering and focusing
on developing in different areas.
 They also have a great scope to expand their market in sports
footwear.
 They can also target higher middle class people by launching
new range of shoes between Rs. 750 to Rs. 1000.
 As they mainly deal in leather shoes so, they can also enter
into manufacturing of all seasons shoes especially water proof
shoes.
 They should increase the number of production units to earn
more profits.
G H Patel Post Graduate Institute of
Business Management

7. THREATS:-
 Woodland shoes face a big threat from organized as well as
unorganized sector.
 In organized sector following are the brands:-
Metro
Bata
Red tape
Liberty
Lee cooper.
 In unorganized sector following are the brands:-
Trekking
Nicholas
G H Patel Post Graduate Institute of
Business Management

8. Product Life Cycle
G H Patel Post Graduate Institute of
Business Management

9. PESTEL Analysis
G H Patel Post Graduate Institute of
Business Management

10. GE Matrix
Hold/
selec
tive
G H Patel Post Graduate Institute of
Business Management