1. New Enterprise Management
Business Plan
Presented to: Dr. R. M. Rathod
Presented by: Nitesh Kanjariya (15F28)
Sanidhya Singh (15M37)
Shikha Karamchandani (15M38)
G H Patel Post Graduate Institute of Business Management
2. Service : OFFSET PRINTING
G H Patel Post Graduate Institute of Business Management
3. Offset printing is a commonly used printing technique
in which the inked image is transferred (or “offset”)
from a plate to a rubber blanket, then to the printing
surface.
Offset printing is done on paper that may include
newspapers, magazines, books, leaflets, catalogues,
handbills, templates, brochures etc.
Introduction
G H Patel Post Graduate Institute of Business Management
4. Print is Tangible
Print is Credible
Print Establishes Your Brand
Print Helps You Reach Your Target Market
Print is More Engaging
It is economically affordable
Reaches to mass
Marketability
Why should you go for print media?
Why print media?
G H Patel Post Graduate Institute of Business Management
5. Educational Institutes
Religious Institutes
Business owners
Authors
Editors
Government Organizations
Target Audience
G H Patel Post Graduate Institute of Business Management
6. Knowing the customers
Customization
Having a plan
Working on RATER (Reliability, Assurance, Tangibles,
Empathy, Responsiveness)
Using eco friendly paper
Value added services : Help with content writing
Book binding
What makes us different
G H Patel Post Graduate Institute of Business Management
7. The price will vary according to the no. of pages to be
printed.
The use of recycled paper makes it economically
affordable.
Financial Viability
G H Patel Post Graduate Institute of Business Management
8. All the equipment of offset printing is available.
Black and white as well as color printing on paper can
be done.
The machines are used in optimized manner to
reduce cost.
Technical Feasibility
G H Patel Post Graduate Institute of Business Management
9. The business is concerned about the environment and
its components.
The paper used for printing is recycled paper made
from fibrous remains of sugarcane called Bagasse and
Bamboo tree.
Social Acceptability
G H Patel Post Graduate Institute of Business Management
10. Thank You
G H Patel Post Graduate Institute of Business Management
