This document discusses the history and evolution of music videos. It notes that early music videos included sing-along cartoons and live-action musical performances incorporated into cartoons. In the 1980s, MTV launched and began playing music videos 24/7, making the music video a central part of music marketing. Today, high production music videos that cost between $20,000 to $500,000 are as important as the songs themselves in appealing to audiences and promoting artists.

1. History
of music
video

2. Definition
A short film/video that accompanies a full piece of music,
usually a song.
In the modern day, music videos promote the actual music
in order to sell more copies.

3. 1926–1959: Talkies and shorts
Animation artist Max Fleischer introduced a series of
sing-along cartoons called Screen Songs, which
encouraged audiences to sing along to popular songs.
Early 1930s cartoons featured popular musicians
performing their hit songs on-camera in live-action
parts during the cartoons.

4. 1981–1991: Music videos go
mainstream
In 1981, MTV launched, airing "Video Killed the Radio
Star" and beginning an era of 24-hour-a-day TV music.
With this new opening for material, the music video by
the mid-1980s would grow to play a central role in
popular music marketing. Many important acts of this
period, such as Adam and the Ants, Duran Duran and
Madonna, owed a great deal of their success to the
creation of their videos.
By the mid of 1980’s, MTV would be the centre of music

5. Music Videos today
In the era of today, a music video is just as
important as the song itself. Hefty sums of money
($20,000 up to $500,000) are spent to make an
aesthetic appeal to the audience that are
reaching out to the musician/band that they
enjoy.
Music video enthusiasts often get rid of the song
and the background and watch the video without it