The document discusses potential media institutions that could distribute a country music magazine called Countrypolitan. It analyzes Bauer Media Group, Time Inc., and Anthem Publishing. While Bauer Media Group and Time Inc. would help expand the magazine's audience and success due to their large size and popularity, they do not have a niche for a country-focused magazine. Anthem Publishing also promotes a similar existing country music magazine. Therefore, the document concludes that Bauer Media Group would be the best choice to distribute Countrypolitan since it is the most successful music magazine distributor in the UK, which is the target audience, and Countrypolitan would fill an open niche.

1. Evaluation
Question 3

2. “What media institution
might distribute your
media product and why?”

3. When I started AS Media I researched Bauer Media
Group and took an in depth look at some of the
brands they promote. Their talent is limitless and they
showcase their brands through a variety of media like
radio, magazines and TV. Bauer Media Group is very
well known for being one of the largest media
institutions in the UK with substantial profits and a
enormous sales record
Primary
Research

4. Bauer Media Group
• Since Bauer is a such a huge institution it
would be extremely difficult for
Countrypolitan Magazine to become one
of their featured brands.
• However if Countrypoitan were to join
Bauer it would increase the success of the
magazine dramatically due to the fame
and popularity of the institution.

5. By using Bauer’s “Audience Finder” I found
that they didn’t distribute any Country Music
Magazines which means there is a perfect
niche for Countrypolitan to fill.

6. Time Inc.
• Time Inc is one of the newer names when it
comes to media institutions in the UK. They took
over the IPC (International Publishing Company)
in 2014.
• It is home to some of the most iconic brands in
the world such as Marie Claire, Time, People
and Sports Illustrated.
• Based in both the USA and the UK, this
institution could bring many new opportunities to
Countrypolitan.

7. Time Inc.
• They have a global audience of 120 million
people along with over 50 websites.

8. Time Inc.

9. Anthem Publishing
• Anthem Publishing covers two principle
markets – Music and Food & Craft – with
the aim of publishing market leading
brands in each.
• This Bath-based publisher is the fastest
growing in the UK which could be
beneficial to selling as many copies of
Countrypolitan as possible.

10. After some thorough research about the institution
Anthem Publishing I concluded that they would not be a
suitable distributor for Countrypolitan since they already
endorse Country Music Magazine which has a lot of
similar brand values.
Anthem Publishing

11. Upon Reflection…
I think that Bauer Media would be the most
beneficial media institution to distribute my
magazine for many reasons such as…

12. • It is the most successful music magazine
distributor in the UK, where of which my
audience will be focused on.
• There is no other magazine that has the
same TA and niche as Countrypolitan so it
will have no competition within the institution.
• They have a huge online fan base which will
broaden my audience size even further and
will also sustain a mass audience for
Countrypolitan.