2. Definition
A short film/video that accompanies a full piece of music,
usually a song.
In the modern day, music videos promote the actual music
in order to sell more copies.
3. 1926–1959: Talkies and shorts
Animation artist Max Fleischer introduced a series of
sing-along cartoons called Screen Songs, which
encouraged audiences to sing along to popular songs.
Early 1930s cartoons featured popular musicians
performing their hit songs on-camera in live-action
parts during the cartoons.
4. 1981–1991: Music videos go
mainstream
In 1981, MTV launched, airing "Video Killed the Radio Star" and
beginning an era of 24-hour-a-day TV music. With this new
opening for material, the music video by the mid-1980s would
grow to play a central role in popular music marketing. Many
important acts of this period, such as Adam and the Ants, Duran
Duran and Madonna, owed a great deal of their success to the
creation of their videos.
By the mid of 1980’s, MTV would be the centre of music
marketing.
5. Music Videos today
In the era of today, a music video is just as important as
the song itself. Hefty sums of money ($20,000 up to
$500,000) are spent to make an aesthetic appeal to the
audience that are reaching out to the musician/band
that they enjoy.
Music video enthusiasts often get rid of the song and the
background and watch the video without it just to look at
the visual appeal of the video without the music video.
