Codes and conventions
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Technical, verbal, and symbolic codes are used in media to create meaning. Technical codes involve production elements like camera angles and framing. Verbal codes relate to written or spoken language. Symbolic codes draw on experience and understanding. Conventions are expectations for certain genres, like the presence of evil forces in horror. Codes and conventions in media can be technical (shots), symbolic (clothing, colors), or written/audio (music). Common science fiction codes and conventions include aliens, spaceships, technology, and futuristic elements. Music magazine mastheads use consistent fonts and locations to create recognizable brands, though colors may change over time. Genres also have expected codes - metal magazines typically use dark colors and serious imagery,
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Magazine Front Covers
Kerrang! is a UK-based magazine focused on rock music. It is published by Bauer Media Group, a large multinational media company. Kerrang! has maintained its position as the best-selling music weekly magazine in the UK. Originally devoted to new wave of British heavy metal and hard rock, Kerrang! now provides information on current bands, music releases, and upcoming events. While appealing to both male and female readers, Kerrang! particularly targets younger audiences who can be difficult for magazines to reach.
Metal Magazine/Target Audience
The document discusses plans for a new heavy metal music magazine targeted at people aged 16-25. It analyzes some existing similar magazines, including Metal Hammer, Kerrang!, and Brave Words & Bloody Knuckles. Metal Hammer and Kerrang! are discussed in terms of their target audiences, publication schedules, prices, and promotional techniques. Brave Words & Bloody Knuckles is noted as being similar to the planned magazine but only available internationally.
Greenday Advert
The document summarizes key elements of a typical rock album advertisement. It notes that the artist name is prominently displayed above the album artwork to identify who the ad is promoting. Release details are in large white font to stand out from the darker background. Persuasive language is used to generate interest in the album, mentioning it includes a popular single to appeal to existing fans. Common features included are social media links and online purchase options. White lettering font is frequently used to make important details legible.
Front cover question 5
The document discusses how the magazine attracts different audiences through its design elements. The masthead uses a blue color that attracts more males. The main image of a 17-year old girl attracts younger girls and males due to "male gaze theory". The feature article colors of blue and red attract males and both males/females. Banners with social media links attract "tribe wired" audiences. The cover story in red/white attracts both genders while the competition appeals to students and couples. The jazz awards section uses yellow and serif font to attract "mainstreamers" and "funatics" through online voting.
Question 2
The document discusses how the media product represents different social groups. It summarizes how various design elements were chosen to appeal to the target audience of 16-25 year olds of both genders. Gender neutral colors and a mix of male and female models were used to avoid gender bias. References to popular artists, festivals, and affordable clothing help represent various classes and locations. Interactive elements like quizzes and QR codes also aim to appeal to younger audiences. Stereotypes associated with genres and audiences were considered to make the magazine accessible to a wide range of people, in line with the theory that stereotypes are complex.
Institutions 1: Team Rock
TeamRock Ltd is a UK-based company that produces content for rock and metal music fans, including magazines, radio broadcasts, and merchandise. However, they would not be a suitable distributor for the author's music magazine for a few key reasons: 1) TeamRock specializes in rock and metal genres and would not be able to distribute magazines of other genres. 2) They are currently not in a strong financial position and may not be able to afford to publish a new magazine or would publish it poorly. 3) Their existing magazines - Classic Rock, Metal Hammer, and Blues Magazine - have narrow focuses that do not match the author's intended niche audience.
Research institutions3
Rhinegold Publishing is a top UK publisher of music print media. They publish magazines that target niche audiences, mainly in the areas of classical and dance music. While Rhinegold focuses on classical magazines, they do publish different varieties of music magazines and offer digital content. Therefore, Rhinegold could be a suitable distributor for a new vintage music magazine aimed at a younger audience, as it would fit within their interests.
Research institutions 2
Seymour Distribution is the largest distributor of UK magazines globally, distributing to over 90 countries. They distribute many magazines but only one music magazine, DJ Mag. The document suggests Seymour may be interested in distributing a niche music magazine like the one proposed due to its larger global audience. However, Seymour's current magazines seem aimed at an older audience, not the target age of the proposed magazine. While Seymour could possibly distribute the new magazine given their interest in adapting to market changes, the document concludes they may not be the perfect institution due to the audience mismatch.
Recommended
Magazine Front Covers
Kerrang! is a UK-based magazine focused on rock music. It is published by Bauer Media Group, a large multinational media company. Kerrang! has maintained its position as the best-selling music weekly magazine in the UK. Originally devoted to new wave of British heavy metal and hard rock, Kerrang! now provides information on current bands, music releases, and upcoming events. While appealing to both male and female readers, Kerrang! particularly targets younger audiences who can be difficult for magazines to reach.
Metal Magazine/Target Audience
The document discusses plans for a new heavy metal music magazine targeted at people aged 16-25. It analyzes some existing similar magazines, including Metal Hammer, Kerrang!, and Brave Words & Bloody Knuckles. Metal Hammer and Kerrang! are discussed in terms of their target audiences, publication schedules, prices, and promotional techniques. Brave Words & Bloody Knuckles is noted as being similar to the planned magazine but only available internationally.
Greenday Advert
The document summarizes key elements of a typical rock album advertisement. It notes that the artist name is prominently displayed above the album artwork to identify who the ad is promoting. Release details are in large white font to stand out from the darker background. Persuasive language is used to generate interest in the album, mentioning it includes a popular single to appeal to existing fans. Common features included are social media links and online purchase options. White lettering font is frequently used to make important details legible.
Front cover question 5
The document discusses how the magazine attracts different audiences through its design elements. The masthead uses a blue color that attracts more males. The main image of a 17-year old girl attracts younger girls and males due to "male gaze theory". The feature article colors of blue and red attract males and both males/females. Banners with social media links attract "tribe wired" audiences. The cover story in red/white attracts both genders while the competition appeals to students and couples. The jazz awards section uses yellow and serif font to attract "mainstreamers" and "funatics" through online voting.
Question 2
The document discusses how the media product represents different social groups. It summarizes how various design elements were chosen to appeal to the target audience of 16-25 year olds of both genders. Gender neutral colors and a mix of male and female models were used to avoid gender bias. References to popular artists, festivals, and affordable clothing help represent various classes and locations. Interactive elements like quizzes and QR codes also aim to appeal to younger audiences. Stereotypes associated with genres and audiences were considered to make the magazine accessible to a wide range of people, in line with the theory that stereotypes are complex.
Institutions 1: Team Rock
TeamRock Ltd is a UK-based company that produces content for rock and metal music fans, including magazines, radio broadcasts, and merchandise. However, they would not be a suitable distributor for the author's music magazine for a few key reasons: 1) TeamRock specializes in rock and metal genres and would not be able to distribute magazines of other genres. 2) They are currently not in a strong financial position and may not be able to afford to publish a new magazine or would publish it poorly. 3) Their existing magazines - Classic Rock, Metal Hammer, and Blues Magazine - have narrow focuses that do not match the author's intended niche audience.
Research institutions3
Rhinegold Publishing is a top UK publisher of music print media. They publish magazines that target niche audiences, mainly in the areas of classical and dance music. While Rhinegold focuses on classical magazines, they do publish different varieties of music magazines and offer digital content. Therefore, Rhinegold could be a suitable distributor for a new vintage music magazine aimed at a younger audience, as it would fit within their interests.
Research institutions 2
Seymour Distribution is the largest distributor of UK magazines globally, distributing to over 90 countries. They distribute many magazines but only one music magazine, DJ Mag. The document suggests Seymour may be interested in distributing a niche music magazine like the one proposed due to its larger global audience. However, Seymour's current magazines seem aimed at an older audience, not the target age of the proposed magazine. While Seymour could possibly distribute the new magazine given their interest in adapting to market changes, the document concludes they may not be the perfect institution due to the audience mismatch.
Evaluation: Question 1
This document discusses codes and conventions in magazine design. It provides examples from various magazine covers, articles, and design elements that demonstrate common codes used in magazine layout. The document also discusses some instances where the author of the magazine cover and layout intentionally incorporated or challenged typical codes and conventions to suit their intended genre and audience.
Genre.pptx
The document discusses the concept of genre in media studies. It defines genre as a type or category of media text that has predictable characteristics. Genre is identified through codes, which are symbols that represent ideas, and conventions, which are typical characteristics of a genre like characters, storyline and settings. The document provides examples of different film and music genres and examines how codes and conventions establish expectations in genres. It also discusses hybrid genres that combine two genres.
Lesson 8_Genre.pptx
The document discusses the concept of genre and provides examples of how genre is expressed in different media like music and film. It defines genre as a type or category of media text with predictable characteristics. Codes are described as systems of symbols that represent ideas, while conventions are typical characteristics of a specific genre that are repeated. The document uses examples from film posters and magazine covers to illustrate how codes and conventions define different genres.
Magazine cover codes and conventions analysis
The document discusses how to identify genres through their codes and conventions. It defines conventions as characteristics that define and reinforce normative values within a genre. Codes are symbolic representations like colors. The document analyzes examples of magazine covers, identifying pink as representing femininity through its association with the model's lip color (CODE). It notes the model is a famous actress appealing to female readers, in line with the beauty/fashion genre (CONVENTION). Larger text size identifies the masthead or title (CONVENTION), while text size varies by article prominence (CONVENTION).
Double Page Spread Lesson
This document provides guidance on analyzing and creating double page spreads (DPS) for magazines. It instructs students to label features of example DPS, identify their genre based on codes and conventions, and determine the intended audience. Students are then asked to analyze DPS in assigned magazines and create their own using a photograph, considering relationships between text and images and positioning of elements. The document emphasizes designing DPS relevant to the genre and posting results with explanations on blogs.
Media Language - semiotics incl Goffman
This document provides an introduction to analyzing media texts through semiotics and identifying symbolic, written, and technical codes and meanings. It discusses key terms like denotation (surface meaning), connotation (deeper meanings and associations), signifier (the sign or image), and signified (what the signifier represents). The document outlines frameworks for analyzing movie posters and advertisements. It also discusses how signs can have different cultural meanings and provides examples of analyzing signifiers in images and ads.
6 b magazine conventions (students) 01
The document discusses the design elements of magazine covers, including:
1) Color schemes, fonts, photographic styles, and modes of address that are used to convey different meanings and moods.
2) Techniques like the rule of thirds and placement of elements like mastheads, headlines, and images.
3) How Billboard magazine covers follow conventions but also break them slightly by cutting the masthead across the top thirds and centering faces, creating a modern, slick yet fun style.
Media language social
This document provides information about media language and semiotics. It defines key terms like denotation and connotation, and signifiers and signified. It explains how Roland Barthes' semiotic theory examines how media texts construct cultural meanings through signs on both a denotative and connotative level. Examples are provided of how signs in advertisements take on connotative meanings based on codes and conventions that are culturally understood. The document suggests analyzing one's own media content for its use of signs, denotations, connotations, and how it may reinforce cultural myths.
Medialanguage
This document provides an overview of media language and semiotics. It defines key terms like denotation and connotation, signifiers and signifieds. Semiotics is introduced as the study of signs and how they construct meaning. Roland Barthes expanded on this, arguing that media texts have denotative and connotative meanings and encode particular messages and ideologies. Examples are provided of analyzing signs and meanings in advertisements and media texts. The document stresses that meaning is interpreted and context is important. It encourages analyzing one's own media through this semiotic lens.
Evaluation
The document summarizes the student's media product, which is a magazine aimed at teenagers interested in rock music. Some key points:
1) The student aimed to use conventions of real magazines like logos/mastheads and layouts while also challenging conventions with aspects like diverse models.
2) The magazine represents groups like ethnic minorities and women by featuring them prominently.
3) The target audience is 13-18 year olds interested in various rock genres.
4) The student learned skills in Photoshop and other technologies to construct the magazine pages and enhance/edit images.
As media analysis nme front cover [autosaved]
The target audience for the magazine seems to be young adults aged 15-25 who are interested in alternative and unique music genres like rock. This is suggested by the emphasis on rock band images and colors like black, red and white that symbolize rebellion. The masthead and oversized band name connote loud, intense rock music. Dramatic headlines with exclamation points are meant to intrigue and persuade readers to buy the magazine. Photographs show artists in confrontational poses to draw readers in. While mainly featuring male artists, the magazine seems to target both male and female readers interested in multi-genre music.
Unit 30 LO2 PowerPoint
The document outlines ideas for two music magazine brands - MIC (Music in Common) and LIMIT.
For MIC, the target audience will be 16-34 year olds. It will have an eclectic genre including various trending artists. The colour scheme will be red, white and black to stand out. It will be released weekly and cost £2.50.
For LIMIT, the target audience will be 18-40 year olds as it will feature both new and classic artists. It will have a premium look using gold and black colours. The genre will be alternative, indie and rock similar to Q Magazine. It will be released monthly and cost £4.50 to portray a premium brand.
Evaluation Module one
My media product uses and develops forms and conventions of real rock music magazines in several ways:
1) The layout, with bold titles, frequent images, and consistent colors, resembles magazines like Kerrang.
2) Elements like guitars, skateboards, and black clothing on the cover visually represent rock music culture.
3) Written content about bands and concerts would interest the target audience of teenagers and rock fans.
4) The magazine aims to be inclusive of all gender and age groups, challenging the convention of primarily male readerships in similar magazines.
Statement o fintent media final nea media
This document is a statement of intent for two media products - a music video and accompanying website. For the music video, the student plans to represent gender and race in ways that challenge stereotypes using theories from Van Zoonen, Gilroy, and Butler. Narrative structure and codes like color, shots, subtitles and symbols will be used to convey meaning. For the website, it will feature the female artist and use color schemes and graphics to maintain the theme of femininity. Both products will link through shared logos, credits, and consistent design elements to demonstrate digital convergence.
Genre
The document discusses genre in media texts. Genre refers to the codes and conventions that are understood by both producers and audiences. These codes include iconography, themes, settings, and narrative styles. Genres rely on repetition of these codes and conventions to be recognized, but must also differentiate themselves somewhat to avoid genre fatigue. The media industry uses genres to try and guarantee success by associating with popular actors, directors, and styles within a genre. Audiences also influence genres through their consumption patterns. Genres are constantly evolving, with new hybrid genres emerging that combine elements of multiple genres.
1. research pa
This document outlines the design elements used in magazine covers and spreads for publications about media such as Empire, PC Gamer, and TV Choice. It analyzes the use of fonts, images, colors, and layouts to draw attention to key information and promote discussed films, TV shows, and games. The document also includes mind maps, plans, and reflections on experiments creating mock covers and spreads to understand effective magazine design.
Question 2 –
The document summarizes how the media product represents a particular social group. It describes the typical reader as predominantly male young adults aged 18-32 with a medium-high education living in urban areas. They would be interested in rock, indie, and alternative music and have a creative personality. They socialize by going to concerts and cafes. In terms of appearance, they have a casual yet tidy style following the latest trends. The magazine is aimed at "New Affluent Workers," a young, active social class with medium economic capital but high cultural and social capital. Elements of the magazine's design like the colors, images, and layout are intended to appeal to and represent this target demographic.
MAGAZINE CONSTRUCTION AND CONVENTION
The document discusses the layout and design of magazine covers, using the masthead of Billboard magazine as an example. It notes that the masthead uses bright primary colors to convey a fun, lively feel. The main feature is typically the large headline text describing the cover photo, which draws attention through its size, color, and relationship to the photo. Additional elements like kickers and anchorage help break up the information on the cover in a structured way. Color, fonts, photography, and layout are all carefully designed to represent the magazine's brand and convey the right mood and message about the featured artist through visual codes.
Component 2-section-b-magazines
The document discusses gender traits and the differences between sex and gender. It provides headings for traditionally masculine and feminine traits such as preferred colours, clothes, toys, jobs, and responsibilities. It also includes questions about magazine covers, noting how signs and symbols convey meaning and how choices made by editors can influence representation and interpretation. Finally, it discusses magazine terminology, formats, and the analysis of magazines using concepts like paradigms and syntagms from semiotic theory.
Cover, Contents and DPS Analysis
The document analyzes the color schemes and layout conventions used in the magazines Kerrang! and NME. For Kerrang!, the main colors are red, black, white and yellow which are bold and attract attention like the rock music genre. Red represents danger/anger while black represents death/sadness as well as power. Yellow represents creativity. For NME, the main colors are red and white from their logo, and images use minimal black/white/gray. Red and black imply power and intimidation. Both magazines use consistent mastheads, images, fonts, and column layouts that are easy to read and highlight important information to attract readers.
Evaluation q3
The document discusses several target audience research projects conducted to inform the creation of a music video. The initial target audience of 16-25 year olds was narrowed to 16-19 year olds. Questionnaires and focus groups were used to gather feedback. Later research projects using Flickr comments and recorded focus group discussions provided more useful data for analysis. The most effective questions addressed specific elements of the music video concept and helped evaluate audience understanding.
Evaluation q3
The document discusses the target audience research conducted for a music video project. The initial target audience of 16-25 year olds from various backgrounds was found to be too broad. The age range was narrowed to 16-19 to focus on the students accessible to the researchers. Various research methods were used including questionnaires, focus groups, and gathering feedback on rough cuts of the video. The research helped shape the music video to better appeal to the target audience by clarifying concepts and addressing issues raised in oppositional feedback.
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Evaluation: Question 1
This document discusses codes and conventions in magazine design. It provides examples from various magazine covers, articles, and design elements that demonstrate common codes used in magazine layout. The document also discusses some instances where the author of the magazine cover and layout intentionally incorporated or challenged typical codes and conventions to suit their intended genre and audience.
Genre.pptx
The document discusses the concept of genre in media studies. It defines genre as a type or category of media text that has predictable characteristics. Genre is identified through codes, which are symbols that represent ideas, and conventions, which are typical characteristics of a genre like characters, storyline and settings. The document provides examples of different film and music genres and examines how codes and conventions establish expectations in genres. It also discusses hybrid genres that combine two genres.
Lesson 8_Genre.pptx
The document discusses the concept of genre and provides examples of how genre is expressed in different media like music and film. It defines genre as a type or category of media text with predictable characteristics. Codes are described as systems of symbols that represent ideas, while conventions are typical characteristics of a specific genre that are repeated. The document uses examples from film posters and magazine covers to illustrate how codes and conventions define different genres.
Magazine cover codes and conventions analysis
The document discusses how to identify genres through their codes and conventions. It defines conventions as characteristics that define and reinforce normative values within a genre. Codes are symbolic representations like colors. The document analyzes examples of magazine covers, identifying pink as representing femininity through its association with the model's lip color (CODE). It notes the model is a famous actress appealing to female readers, in line with the beauty/fashion genre (CONVENTION). Larger text size identifies the masthead or title (CONVENTION), while text size varies by article prominence (CONVENTION).
Double Page Spread Lesson
This document provides guidance on analyzing and creating double page spreads (DPS) for magazines. It instructs students to label features of example DPS, identify their genre based on codes and conventions, and determine the intended audience. Students are then asked to analyze DPS in assigned magazines and create their own using a photograph, considering relationships between text and images and positioning of elements. The document emphasizes designing DPS relevant to the genre and posting results with explanations on blogs.
Media Language - semiotics incl Goffman
This document provides an introduction to analyzing media texts through semiotics and identifying symbolic, written, and technical codes and meanings. It discusses key terms like denotation (surface meaning), connotation (deeper meanings and associations), signifier (the sign or image), and signified (what the signifier represents). The document outlines frameworks for analyzing movie posters and advertisements. It also discusses how signs can have different cultural meanings and provides examples of analyzing signifiers in images and ads.
6 b magazine conventions (students) 01
The document discusses the design elements of magazine covers, including:
1) Color schemes, fonts, photographic styles, and modes of address that are used to convey different meanings and moods.
2) Techniques like the rule of thirds and placement of elements like mastheads, headlines, and images.
3) How Billboard magazine covers follow conventions but also break them slightly by cutting the masthead across the top thirds and centering faces, creating a modern, slick yet fun style.
Media language social
This document provides information about media language and semiotics. It defines key terms like denotation and connotation, and signifiers and signified. It explains how Roland Barthes' semiotic theory examines how media texts construct cultural meanings through signs on both a denotative and connotative level. Examples are provided of how signs in advertisements take on connotative meanings based on codes and conventions that are culturally understood. The document suggests analyzing one's own media content for its use of signs, denotations, connotations, and how it may reinforce cultural myths.
Medialanguage
This document provides an overview of media language and semiotics. It defines key terms like denotation and connotation, signifiers and signifieds. Semiotics is introduced as the study of signs and how they construct meaning. Roland Barthes expanded on this, arguing that media texts have denotative and connotative meanings and encode particular messages and ideologies. Examples are provided of analyzing signs and meanings in advertisements and media texts. The document stresses that meaning is interpreted and context is important. It encourages analyzing one's own media through this semiotic lens.
Evaluation
The document summarizes the student's media product, which is a magazine aimed at teenagers interested in rock music. Some key points:
1) The student aimed to use conventions of real magazines like logos/mastheads and layouts while also challenging conventions with aspects like diverse models.
2) The magazine represents groups like ethnic minorities and women by featuring them prominently.
3) The target audience is 13-18 year olds interested in various rock genres.
4) The student learned skills in Photoshop and other technologies to construct the magazine pages and enhance/edit images.
As media analysis nme front cover [autosaved]
The target audience for the magazine seems to be young adults aged 15-25 who are interested in alternative and unique music genres like rock. This is suggested by the emphasis on rock band images and colors like black, red and white that symbolize rebellion. The masthead and oversized band name connote loud, intense rock music. Dramatic headlines with exclamation points are meant to intrigue and persuade readers to buy the magazine. Photographs show artists in confrontational poses to draw readers in. While mainly featuring male artists, the magazine seems to target both male and female readers interested in multi-genre music.
Unit 30 LO2 PowerPoint
The document outlines ideas for two music magazine brands - MIC (Music in Common) and LIMIT.
For MIC, the target audience will be 16-34 year olds. It will have an eclectic genre including various trending artists. The colour scheme will be red, white and black to stand out. It will be released weekly and cost £2.50.
For LIMIT, the target audience will be 18-40 year olds as it will feature both new and classic artists. It will have a premium look using gold and black colours. The genre will be alternative, indie and rock similar to Q Magazine. It will be released monthly and cost £4.50 to portray a premium brand.
Evaluation Module one
My media product uses and develops forms and conventions of real rock music magazines in several ways:
1) The layout, with bold titles, frequent images, and consistent colors, resembles magazines like Kerrang.
2) Elements like guitars, skateboards, and black clothing on the cover visually represent rock music culture.
3) Written content about bands and concerts would interest the target audience of teenagers and rock fans.
4) The magazine aims to be inclusive of all gender and age groups, challenging the convention of primarily male readerships in similar magazines.
Statement o fintent media final nea media
This document is a statement of intent for two media products - a music video and accompanying website. For the music video, the student plans to represent gender and race in ways that challenge stereotypes using theories from Van Zoonen, Gilroy, and Butler. Narrative structure and codes like color, shots, subtitles and symbols will be used to convey meaning. For the website, it will feature the female artist and use color schemes and graphics to maintain the theme of femininity. Both products will link through shared logos, credits, and consistent design elements to demonstrate digital convergence.
Genre
The document discusses genre in media texts. Genre refers to the codes and conventions that are understood by both producers and audiences. These codes include iconography, themes, settings, and narrative styles. Genres rely on repetition of these codes and conventions to be recognized, but must also differentiate themselves somewhat to avoid genre fatigue. The media industry uses genres to try and guarantee success by associating with popular actors, directors, and styles within a genre. Audiences also influence genres through their consumption patterns. Genres are constantly evolving, with new hybrid genres emerging that combine elements of multiple genres.
1. research pa
This document outlines the design elements used in magazine covers and spreads for publications about media such as Empire, PC Gamer, and TV Choice. It analyzes the use of fonts, images, colors, and layouts to draw attention to key information and promote discussed films, TV shows, and games. The document also includes mind maps, plans, and reflections on experiments creating mock covers and spreads to understand effective magazine design.
Question 2 –
The document summarizes how the media product represents a particular social group. It describes the typical reader as predominantly male young adults aged 18-32 with a medium-high education living in urban areas. They would be interested in rock, indie, and alternative music and have a creative personality. They socialize by going to concerts and cafes. In terms of appearance, they have a casual yet tidy style following the latest trends. The magazine is aimed at "New Affluent Workers," a young, active social class with medium economic capital but high cultural and social capital. Elements of the magazine's design like the colors, images, and layout are intended to appeal to and represent this target demographic.
MAGAZINE CONSTRUCTION AND CONVENTION
The document discusses the layout and design of magazine covers, using the masthead of Billboard magazine as an example. It notes that the masthead uses bright primary colors to convey a fun, lively feel. The main feature is typically the large headline text describing the cover photo, which draws attention through its size, color, and relationship to the photo. Additional elements like kickers and anchorage help break up the information on the cover in a structured way. Color, fonts, photography, and layout are all carefully designed to represent the magazine's brand and convey the right mood and message about the featured artist through visual codes.
Component 2-section-b-magazines
The document discusses gender traits and the differences between sex and gender. It provides headings for traditionally masculine and feminine traits such as preferred colours, clothes, toys, jobs, and responsibilities. It also includes questions about magazine covers, noting how signs and symbols convey meaning and how choices made by editors can influence representation and interpretation. Finally, it discusses magazine terminology, formats, and the analysis of magazines using concepts like paradigms and syntagms from semiotic theory.
Cover, Contents and DPS Analysis
The document analyzes the color schemes and layout conventions used in the magazines Kerrang! and NME. For Kerrang!, the main colors are red, black, white and yellow which are bold and attract attention like the rock music genre. Red represents danger/anger while black represents death/sadness as well as power. Yellow represents creativity. For NME, the main colors are red and white from their logo, and images use minimal black/white/gray. Red and black imply power and intimidation. Both magazines use consistent mastheads, images, fonts, and column layouts that are easy to read and highlight important information to attract readers.
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Evaluation q3
The document discusses several target audience research projects conducted to inform the creation of a music video. The initial target audience of 16-25 year olds was narrowed to 16-19 year olds. Questionnaires and focus groups were used to gather feedback. Later research projects using Flickr comments and recorded focus group discussions provided more useful data for analysis. The most effective questions addressed specific elements of the music video concept and helped evaluate audience understanding.
Evaluation q3
The document discusses the target audience research conducted for a music video project. The initial target audience of 16-25 year olds from various backgrounds was found to be too broad. The age range was narrowed to 16-19 to focus on the students accessible to the researchers. Various research methods were used including questionnaires, focus groups, and gathering feedback on rough cuts of the video. The research helped shape the music video to better appeal to the target audience by clarifying concepts and addressing issues raised in oppositional feedback.
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- 2. DIFFERENT TYPES OF CODES IN THE MEDIA INDUSTRY Definition: A code is a system of signs which can be decoded to create meaning. In the industry of media, there is a huge range of codes, and these are one of a few: technical codes - all to do with the way a text is technically constructed. (camera angles, framing, typography...) verbal codes - everything to do with language- written OR spoken symbolic codes - codes that can be all the things which draw upon our experience and understanding of media texts.
- 3. CONVENTIONS IN THE MEDIA INDUSTRY Definition: Is what you would expect to see in a certain genre, for example: in a horror movie you would expect there to be some evil, maybe a serial killer or a demon.
- 4. THE DIFFERENT TYPES OF CODES AND CONVENTIONS The codes and conventions in media can be separated into 3 groups: Technical: camera angles, movements and shots Symbolic: clothing, colours Written and audio: music
- 5. SOME CODES AND CONVENTIONS FOR GENRES: SCIENCE FICTION • Aliens • Spaceships • Rockets • Vibrant colours • High advanced technology • Futuristic sounds • Galactic setting • Many species
- 6. CODES AND CONVENTIONS IN MUSIC MAGAZINE MASTHEADS Mastheads that are recognizable throughout the issues of the magazine, for example Kerrang! Always has the same masthead, however, it’s colours differ, but the font and the location is always the same, which creates a convention for that magazine. Q is the same, they keep their mastead at the top right corner, and they do not change colours most of the time, however, a few years ago their noticeable red was a mere mustard yellow, and I believe it was changed in order to create a stronger brand identity.
- 7. CODES AND CONVENTIONS IN GENRES There are codes that are expected to be seen in specific genres of music magazines. For example, in a metal music magazine, dark colours, edged fonts. The stars would be wearing leather or black, with long hair, serious faces and tattoos because that is what people associate with the metal genre. However, a pop magazine that tries to appeal to teenage girls would be expected to be pink, with bright colours and young teenage boys on the front covers, with possible games inside. There would be flowers and hearts and sparkling glitter, because that is something conventional for girly girls and magazines.