The document discusses what type of media institution would be suitable to distribute a music magazine. It says that a large, worldwide publisher with experience in music magazines would be best. Specifically, it recommends The Bauer Media Group as they are a large, established European publisher with music channels and magazines focused on genres similar to the proposed magazine. However, Bauer Media does not currently publish an indie pop magazine targeted at women ages 25-32, indicating there is a gap in their market that this new magazine could fill.

1. What kind of media institution might distribute
your media product and why?
For my magazine publisher I wanted a well known, worldwide, recognised and
successful publishing company. I felt that they need a lot of experience with
magazine for both men and women and well as experience with the music industry
and music magazines.
However despite wanting experience in similar music magazines I wanted a
publishing company that had a gap in the market for my magazine which is aimed at
75% female and 25% male, 25-32 year olds, indie pop artists. This is because
beyond this age people begin marrying and having families. This leaves them less
time to enjoy their favourite magazines and music hobbies. Thus at this age, the
people are embracing their last areas of freedom and youth and thus need
addressing. Plus men are often addressed more in music magazines than women,
therefore I wanted a magazine to address both men and women yet women slightly
more. Thus, I need a publishing company that has a gap in its market for this
magazine and target audience.
I feel that the most appropriate publishing company for this is The Bauer Media
group. They are a worldwide company established in Germany. It is recognised as
Europe’s largest privately owned publishing company. It not only has lots of
experience and success publishing magazines and music magazines but they also
know a lot about the music industry as they own multiple music channels. These
include pop/indie/rock channels which include: 4Music, QTV and Kerrang! TV There
major music magazines that are related to my music genre include: Kerrang!, Q and
Smash hits.
However currently The Bauer Media Group does not publish an indie pop magazine.
Plus most of the non-pop magazines that they are publishing are not aimed at
women. Their general target audiences are younger audiences. Plus their
magazines are considered well known, successful, serious, sophisticated
magazines. Thus I think that there is a gap in the market for my magazine and
therefore I feel the Bauer Media group are the most appropriate publishing company
for my indie/pop magazine aimed at mainly women of an older generation.