Referral Marketing
•
1 like•1,966 views
This document provides an introduction and overview of referral marketing. It discusses recommending products and services to others in exchange for rewards like commissions. It outlines the typical costs, timeframes, and tips for an effective referral marketing campaign, including planning the campaign, giving attractive prizes, joining programs, distributing business cards, focusing on customer service, and being quick with payments. Alternatives to referral marketing programs like NextBee are also mentioned.
Report
Share
Report
Share
![[object Object],[object Object],© Next Bee LLC - Visit us at NextBee.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Referral Awards
This document outlines a referral marketing program to reward existing customers for referring new customers. It discusses introducing referral awards to thank clients, potential costs of gifts or rewards, and the time needed to see results. The document provides tips on planning a referral campaign, laying out clear terms, and recruiting advocates. It also presents alternatives to consider, such as product seeding, and promotes the NextBee referral marketing software platform.
Cpa Advertising
NextBee Media offers a software platform for cost per action (CPA) advertising. CPA advertising allows advertisers to pay only when a visitor performs a desired action like a click, sale, or lead. The document provides an outline of tips for CPA campaign execution including setting realistic targets, controlling the campaign budget, reviewing partner site performance, and using additional features like referral widgets, contests, and reviews. Advertisers are advised to switch to CPA if other campaign types have failed or to use CPA if they have a lead-based business.
Referral Program
This document discusses referral programs as a marketing strategy for companies. It outlines the basics of referral programs, including using rewards to incentivize customers and employees to refer others. It also provides tips on setting up a referral program through NextBee's platform, including deciding on rules, offering rewards, and being generous and quick with payments. Alternatives through NextBee like hosted widgets, reward programs, and reviews are also mentioned.
Internet Marketing
This document provides an introduction and overview of internet marketing. It discusses the different types of internet marketing campaigns including search engine marketing, email marketing, affiliate marketing and blog marketing. It notes that campaign costs and timeframes vary depending on the type of campaign. It provides tips for designing customer-centric policies and evaluating campaigns. Finally, it suggests combining internet marketing with more traditional advertising mediums.
Local Internet Marketing
This document provides an outline for a local internet marketing action plan, discussing that it targets local audiences using local directories and geo-targeting keywords, it is comparatively cheaper than other marketing options since it utilizes low-cost local search engines and directories, and recommends setting a budget, creating a localized webpage, buying local keywords, starting a blog to encourage feedback, and joining additional marketing programs.
Ezines
This document provides an outline and overview of using ezines for word of mouth marketing. It discusses that ezines can introduce companies and products to readers, notes the potential costs including designers, mailing lists, and time to create and see results. It also offers tips like writing short articles, hosting contests, and monitoring email delivery. Additional considerations are mentioned like using referral widgets, rewards programs, and product reviews to enhance an ezine marketing strategy.
Keyword Advertising
Keyword advertising allows advertisers to bid on search terms to display ads, with cost determined by keyword popularity. Setting up an effective campaign requires analyzing keywords, setting a budget, regularly reviewing strategy, and using tools to manage multiple campaigns. Additional features like widgets, rewards, and contests can further engage customers.
Forum Marketing
Forum marketing is a type of word-of-mouth marketing where one joins online forums to participate in discussions, build credibility over time, and gently promote their company or products. It requires minimal time investment to join forums but building presence takes longer. When participating, one should stay professional by giving advice, adding links to their signature, and hosting widgets, programs, and reviews to engage others.
Recommended
Referral Awards
This document outlines a referral marketing program to reward existing customers for referring new customers. It discusses introducing referral awards to thank clients, potential costs of gifts or rewards, and the time needed to see results. The document provides tips on planning a referral campaign, laying out clear terms, and recruiting advocates. It also presents alternatives to consider, such as product seeding, and promotes the NextBee referral marketing software platform.
Cpa Advertising
NextBee Media offers a software platform for cost per action (CPA) advertising. CPA advertising allows advertisers to pay only when a visitor performs a desired action like a click, sale, or lead. The document provides an outline of tips for CPA campaign execution including setting realistic targets, controlling the campaign budget, reviewing partner site performance, and using additional features like referral widgets, contests, and reviews. Advertisers are advised to switch to CPA if other campaign types have failed or to use CPA if they have a lead-based business.
Referral Program
This document discusses referral programs as a marketing strategy for companies. It outlines the basics of referral programs, including using rewards to incentivize customers and employees to refer others. It also provides tips on setting up a referral program through NextBee's platform, including deciding on rules, offering rewards, and being generous and quick with payments. Alternatives through NextBee like hosted widgets, reward programs, and reviews are also mentioned.
Internet Marketing
This document provides an introduction and overview of internet marketing. It discusses the different types of internet marketing campaigns including search engine marketing, email marketing, affiliate marketing and blog marketing. It notes that campaign costs and timeframes vary depending on the type of campaign. It provides tips for designing customer-centric policies and evaluating campaigns. Finally, it suggests combining internet marketing with more traditional advertising mediums.
Local Internet Marketing
This document provides an outline for a local internet marketing action plan, discussing that it targets local audiences using local directories and geo-targeting keywords, it is comparatively cheaper than other marketing options since it utilizes low-cost local search engines and directories, and recommends setting a budget, creating a localized webpage, buying local keywords, starting a blog to encourage feedback, and joining additional marketing programs.
Ezines
This document provides an outline and overview of using ezines for word of mouth marketing. It discusses that ezines can introduce companies and products to readers, notes the potential costs including designers, mailing lists, and time to create and see results. It also offers tips like writing short articles, hosting contests, and monitoring email delivery. Additional considerations are mentioned like using referral widgets, rewards programs, and product reviews to enhance an ezine marketing strategy.
Keyword Advertising
Keyword advertising allows advertisers to bid on search terms to display ads, with cost determined by keyword popularity. Setting up an effective campaign requires analyzing keywords, setting a budget, regularly reviewing strategy, and using tools to manage multiple campaigns. Additional features like widgets, rewards, and contests can further engage customers.
Forum Marketing
Forum marketing is a type of word-of-mouth marketing where one joins online forums to participate in discussions, build credibility over time, and gently promote their company or products. It requires minimal time investment to join forums but building presence takes longer. When participating, one should stay professional by giving advice, adding links to their signature, and hosting widgets, programs, and reviews to engage others.
Loyalty Programs
Loyalty programs are a great way for businesses to attract and retain customers while gathering valuable customer data and building loyalty. These programs work by rewarding customers with points or rewards for their purchases, and are commonly used in industries like travel, supermarkets, and department stores. Setting up an effective loyalty program requires analyzing costs and timing, properly executing the program through tools, software, and targeted campaigns, and providing excellent customer service with small perks to encourage participation.
Local Search Engine Optimization
This document provides an outline for optimizing a website for local search engine optimization. It discusses introduction to local SEO, cost and timeframe considerations, action items including adding keywords, meta tags and alt tags, tips for optimization, and additional NextBee media platform considerations for word of mouth marketing. The overall goal is to help websites gain higher local search rankings in a cost effective manner through on-site optimization and link building.
Direct Marketing
This document outlines tips for direct marketing using a word-of-mouth marketing platform. It discusses speaking directly to mailing lists, writing quality content, generating leads, and using templates to save time. Additional tips include using short, precise messages in writing, including links to the website, and hosting referral widgets, reward programs, and contests through the platform to encourage customer referrals and reviews.
Link Building
Link building is necessary to get a site indexed and ranked highly by search engines. It involves getting other sites to link to your site and can be done in-house for free or through a professional agency for a cost, but is always time consuming. The suggested approach is to partner with quality sites and keep links in place for a long enough time period while following NextBee's unique link building methods. Additional considerations include optimizing a site internally and using NextBee's referral and review tools to help with link building.
Search Engine Marketing
Search engine marketing involves placing ads on search engine results pages, websites, blogs and directories. While initial costs are low, perfecting an effective campaign can take time. To focus on results, companies should conduct keyword research, understand their demographics, use web analytics tools, and engage in link building campaigns. Additional considerations for search engine marketing include collecting data and hosting referral widgets, reward programs, product reviews and contests.
B2 B Marketing
This document provides an introduction and overview of business-to-business (B2B) marketing. It discusses that B2B marketing aims to sell to companies and corporate executives. The document outlines tips for executing a successful B2B marketing campaign, including understanding your clients and their industry, creating targeted marketing materials, and using online and offline advertising strategies. It also notes that the costs and time to see results from B2B marketing can vary depending on the specific tactics and media used.
Classified Marketing
NextBee Media is a software platform for word of mouth marketing through classified advertising. It allows users to create online classified ads with relevant information for nominal fees. Results can be seen immediately or within a few days, requiring little time to set up. The platform also provides tactics like rotating ads, using alternate mediums, and combining online and offline campaigns to improve results.
Local Search Engine Marketing
Local search engine marketing targets traffic in a small geographic area and is best for locally focused companies. It involves creating a localized webpage, buying relevant keywords, and combining online and offline campaigns like link building, joining local search engines, and hosting widgets to drive local traffic within a set budget and timeframe.
Pay Per Click Advertising
Pay-per-click (PPC) advertising allows advertisers to place ads on websites, search engines, blogs, and advertising networks, paying only when a user clicks on an ad to visit their site. To be successful, advertisers should optimize their website for conversions, test new techniques, set a budget and refine strategies over time by using analytics and different landing pages. Additional tactics include influencer marketing, hosting referral widgets, rewards programs and contests to drive word-of-mouth.
Organic Search Engine Marketing
This document provides an introduction to organic search engine marketing using NextBee Media's word of mouth marketing platform. It outlines tips for execution including focusing on keyword research, content development, and link building strategies. Additional considerations are combining SEO with cost-per-action advertising and using NextBee Media's tools like referral widgets, reward programs, and product reviews to boost engagement.
B2 B Advertising Revised
The document discusses B2B advertising and marketing. It notes that B2B advertising targets corporate and business buyers and can involve print media like magazines or electronic media like websites. It states that B2B advertising costs depend on factors like size for print or design complexity for digital. The document recommends understanding the client's culture, explaining how the product benefits their business, and using creative, personalized ads. It also provides tips like using referral programs, reviews, and contests to promote B2B products and services.
Keyword List Management
This document discusses selecting the right keyword list management tool, including considering cost and timeframe, checking features like keyword matching types and organization options, understanding your target audience, and optimizing landing pages. It also mentions additional considerations like monitoring, building, auditing, tagging, deleting, and creating keywords to track metrics like ROI and CPC.
Banner Ads
Banner ads are placed on affiliate websites for a cost per click or based on impressions. Creating banners can be done through a designer and posting them on an ad network provides access to clients and affiliates. To have a successful campaign, understand your goals, monitor campaign data and costs, and consider alternatives like Google AdWords if banners have low effectiveness. Referral programs, reviews, and contests can also help drive traffic.
Set Goals
This document discusses the importance of setting goals for a website and selecting key performance indicators (KPIs) to measure progress towards those goals. It provides examples of common KPIs like conversion rates, average order value, and visitor loyalty metrics. The document stresses that goals must be measurable and KPIs should show changes over time to drive business development. It also emphasizes the importance of tirelessly executing on goals, measuring progress regularly, and experimenting to improve key metrics.
Digi Fast Marketing Strategy
Robert Melcher presented a marketing strategy proposal to Digi Fast that included enhancing their current marketing plan, promoting word-of-mouth marketing, and decreasing costs by owning an in-house marketing service. The proposal targeted local small businesses, schools, churches, and athletic and scout organizations. Owning an in-house marketing service would give Digi Fast complete control over marketing, ability to outsource some services, and increase bottom line profits through higher clientele, lower costs, and more efficient decision-making.
Lead Gen Webinars
Learn How to Generate Quality Sales Leads ~ Using Webinars
Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.
Get your sales people closing rather than cold calling. Focusing on prospects with a declared interest will allow them to increase their customer acquisition rate by up to 300%.
What You Will Learn:
What is a webinar is and how it works
The steps required to host a webinar
Options for reducing your effort
Tips to fix your cost per lead
Customer Newsletters
This document provides an outline for creating and distributing customer newsletters as a form of word-of-mouth marketing. It recommends using readily available templates to create email or print newsletters that share articles, links and graphics about a company, its products or industry. The document notes that email newsletters have a low cost compared to print but both take time, and templates can save time. It also offers tips like keeping newsletters short, precise and including website links, as well as additional marketing considerations that NextBee's software platform can provide.
Email Marketing
This document provides an outline for an email marketing strategy, including an introduction to email marketing, costs and timeframes, tips for successful execution, and alternatives to consider. It recommends obtaining recipient permission, using newsletters over ads, creating a contact list, and writing punchy articles. Successful execution also involves delivering on promises and running contests. Alternatives include multi-channel marketing or using referral and review programs from NextBee Media.
Newsletter Marketing
This document provides an outline for an introduction to newsletter marketing. It discusses the costs and timeframe involved, including the cost to design a newsletter, buy or rent a mailing list, and the time required. It provides an action plan to finalize the plan, use templates, and add links. Tips and tactics discussed include writing short articles, providing interesting content, and running contests and referrals. Additional considerations cover mass delivery, email delivery monitoring, and hosting referral widgets, reward programs, product reviews and contests.
EIM Basics
Excellence In Motivation, Inc. (EIM) provides motivation and incentive programs to help leading companies achieve their critical business objectives and inspire performance. EIM has served over 55 clients across diverse industries to create sustainable increases in business results through positive behavior influences. EIM offers a full suite of client services including consultation, program design, project management, communications campaigns, group travel, web design, and award solutions to exceed clients' goals.
Direct Marketing Software
This document provides an overview and recommendations for direct marketing software. It discusses the low cost and ease of use of such software, and suggests compiling metrics and analyzing reports to improve email campaigns. A checklist is provided of features to consider when selecting software, and additional related tools are mentioned.
Ad Network
Ad networks serve as intermediaries between websites seeking advertisers and advertisers seeking outlets. They allow wide distribution of ads across many sites without direct publisher contact. Both publishers and advertisers can benefit - publishers earn revenue from hosting ads, while advertisers gain targeted and efficient exposure. Setting up with an ad network is simple, requiring just basic website code integration. Additional tools then help optimize campaigns through features like analytics, templates, and targeted placement.
More Related Content
What's hot
Loyalty Programs
Loyalty programs are a great way for businesses to attract and retain customers while gathering valuable customer data and building loyalty. These programs work by rewarding customers with points or rewards for their purchases, and are commonly used in industries like travel, supermarkets, and department stores. Setting up an effective loyalty program requires analyzing costs and timing, properly executing the program through tools, software, and targeted campaigns, and providing excellent customer service with small perks to encourage participation.
Local Search Engine Optimization
This document provides an outline for optimizing a website for local search engine optimization. It discusses introduction to local SEO, cost and timeframe considerations, action items including adding keywords, meta tags and alt tags, tips for optimization, and additional NextBee media platform considerations for word of mouth marketing. The overall goal is to help websites gain higher local search rankings in a cost effective manner through on-site optimization and link building.
Direct Marketing
This document outlines tips for direct marketing using a word-of-mouth marketing platform. It discusses speaking directly to mailing lists, writing quality content, generating leads, and using templates to save time. Additional tips include using short, precise messages in writing, including links to the website, and hosting referral widgets, reward programs, and contests through the platform to encourage customer referrals and reviews.
Link Building
Link building is necessary to get a site indexed and ranked highly by search engines. It involves getting other sites to link to your site and can be done in-house for free or through a professional agency for a cost, but is always time consuming. The suggested approach is to partner with quality sites and keep links in place for a long enough time period while following NextBee's unique link building methods. Additional considerations include optimizing a site internally and using NextBee's referral and review tools to help with link building.
Search Engine Marketing
Search engine marketing involves placing ads on search engine results pages, websites, blogs and directories. While initial costs are low, perfecting an effective campaign can take time. To focus on results, companies should conduct keyword research, understand their demographics, use web analytics tools, and engage in link building campaigns. Additional considerations for search engine marketing include collecting data and hosting referral widgets, reward programs, product reviews and contests.
B2 B Marketing
This document provides an introduction and overview of business-to-business (B2B) marketing. It discusses that B2B marketing aims to sell to companies and corporate executives. The document outlines tips for executing a successful B2B marketing campaign, including understanding your clients and their industry, creating targeted marketing materials, and using online and offline advertising strategies. It also notes that the costs and time to see results from B2B marketing can vary depending on the specific tactics and media used.
Classified Marketing
NextBee Media is a software platform for word of mouth marketing through classified advertising. It allows users to create online classified ads with relevant information for nominal fees. Results can be seen immediately or within a few days, requiring little time to set up. The platform also provides tactics like rotating ads, using alternate mediums, and combining online and offline campaigns to improve results.
Local Search Engine Marketing
Local search engine marketing targets traffic in a small geographic area and is best for locally focused companies. It involves creating a localized webpage, buying relevant keywords, and combining online and offline campaigns like link building, joining local search engines, and hosting widgets to drive local traffic within a set budget and timeframe.
Pay Per Click Advertising
Pay-per-click (PPC) advertising allows advertisers to place ads on websites, search engines, blogs, and advertising networks, paying only when a user clicks on an ad to visit their site. To be successful, advertisers should optimize their website for conversions, test new techniques, set a budget and refine strategies over time by using analytics and different landing pages. Additional tactics include influencer marketing, hosting referral widgets, rewards programs and contests to drive word-of-mouth.
Organic Search Engine Marketing
This document provides an introduction to organic search engine marketing using NextBee Media's word of mouth marketing platform. It outlines tips for execution including focusing on keyword research, content development, and link building strategies. Additional considerations are combining SEO with cost-per-action advertising and using NextBee Media's tools like referral widgets, reward programs, and product reviews to boost engagement.
B2 B Advertising Revised
The document discusses B2B advertising and marketing. It notes that B2B advertising targets corporate and business buyers and can involve print media like magazines or electronic media like websites. It states that B2B advertising costs depend on factors like size for print or design complexity for digital. The document recommends understanding the client's culture, explaining how the product benefits their business, and using creative, personalized ads. It also provides tips like using referral programs, reviews, and contests to promote B2B products and services.
Keyword List Management
This document discusses selecting the right keyword list management tool, including considering cost and timeframe, checking features like keyword matching types and organization options, understanding your target audience, and optimizing landing pages. It also mentions additional considerations like monitoring, building, auditing, tagging, deleting, and creating keywords to track metrics like ROI and CPC.
Banner Ads
Banner ads are placed on affiliate websites for a cost per click or based on impressions. Creating banners can be done through a designer and posting them on an ad network provides access to clients and affiliates. To have a successful campaign, understand your goals, monitor campaign data and costs, and consider alternatives like Google AdWords if banners have low effectiveness. Referral programs, reviews, and contests can also help drive traffic.
Set Goals
This document discusses the importance of setting goals for a website and selecting key performance indicators (KPIs) to measure progress towards those goals. It provides examples of common KPIs like conversion rates, average order value, and visitor loyalty metrics. The document stresses that goals must be measurable and KPIs should show changes over time to drive business development. It also emphasizes the importance of tirelessly executing on goals, measuring progress regularly, and experimenting to improve key metrics.
Digi Fast Marketing Strategy
Robert Melcher presented a marketing strategy proposal to Digi Fast that included enhancing their current marketing plan, promoting word-of-mouth marketing, and decreasing costs by owning an in-house marketing service. The proposal targeted local small businesses, schools, churches, and athletic and scout organizations. Owning an in-house marketing service would give Digi Fast complete control over marketing, ability to outsource some services, and increase bottom line profits through higher clientele, lower costs, and more efficient decision-making.
Lead Gen Webinars
Learn How to Generate Quality Sales Leads ~ Using Webinars
Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.
Get your sales people closing rather than cold calling. Focusing on prospects with a declared interest will allow them to increase their customer acquisition rate by up to 300%.
What You Will Learn:
What is a webinar is and how it works
The steps required to host a webinar
Options for reducing your effort
Tips to fix your cost per lead
Customer Newsletters
This document provides an outline for creating and distributing customer newsletters as a form of word-of-mouth marketing. It recommends using readily available templates to create email or print newsletters that share articles, links and graphics about a company, its products or industry. The document notes that email newsletters have a low cost compared to print but both take time, and templates can save time. It also offers tips like keeping newsletters short, precise and including website links, as well as additional marketing considerations that NextBee's software platform can provide.
Email Marketing
This document provides an outline for an email marketing strategy, including an introduction to email marketing, costs and timeframes, tips for successful execution, and alternatives to consider. It recommends obtaining recipient permission, using newsletters over ads, creating a contact list, and writing punchy articles. Successful execution also involves delivering on promises and running contests. Alternatives include multi-channel marketing or using referral and review programs from NextBee Media.
Newsletter Marketing
This document provides an outline for an introduction to newsletter marketing. It discusses the costs and timeframe involved, including the cost to design a newsletter, buy or rent a mailing list, and the time required. It provides an action plan to finalize the plan, use templates, and add links. Tips and tactics discussed include writing short articles, providing interesting content, and running contests and referrals. Additional considerations cover mass delivery, email delivery monitoring, and hosting referral widgets, reward programs, product reviews and contests.
EIM Basics
Excellence In Motivation, Inc. (EIM) provides motivation and incentive programs to help leading companies achieve their critical business objectives and inspire performance. EIM has served over 55 clients across diverse industries to create sustainable increases in business results through positive behavior influences. EIM offers a full suite of client services including consultation, program design, project management, communications campaigns, group travel, web design, and award solutions to exceed clients' goals.
What's hot (20)
Viewers also liked
Direct Marketing Software
This document provides an overview and recommendations for direct marketing software. It discusses the low cost and ease of use of such software, and suggests compiling metrics and analyzing reports to improve email campaigns. A checklist is provided of features to consider when selecting software, and additional related tools are mentioned.
Ad Network
Ad networks serve as intermediaries between websites seeking advertisers and advertisers seeking outlets. They allow wide distribution of ads across many sites without direct publisher contact. Both publishers and advertisers can benefit - publishers earn revenue from hosting ads, while advertisers gain targeted and efficient exposure. Setting up with an ad network is simple, requiring just basic website code integration. Additional tools then help optimize campaigns through features like analytics, templates, and targeted placement.
Social Network Advertising 2
This document provides an introduction and overview of social network advertising. It discusses costs and resources needed, including budgets that can increase or decrease based on campaign success. It suggests continuously monitoring campaigns and running multiple campaigns simultaneously targeted at specific demographics. Tips include using blogs, signatures, related sites, and alternatives like hosted referral widgets and reward programs. The document encourages visiting the NextBee website for more information on social network advertising strategies and services.
Bulk Email Sender
Bulk email senders are programs that allow users to send emails to large mailing lists in an affordable and easy way. Key factors to consider when selecting a bulk email sender include cost, required skills, supported features like HTML emails and proxy servers, and delivery reporting. Additional tools like email delivery monitors, templates, and contests can enhance email marketing campaigns.
E Bay Market Research
This document provides an outline for researching the eBay marketplace using third-party market research tools. It discusses the typical costs, ease of use, features, and tips for using these tools to evaluate demand, pricing, best selling products and keywords. Additional related tools are also listed.
Word Of Mouth Marketing
The document discusses word of mouth marketing and provides tips for an action plan. It notes that word of mouth marketing can be low cost but creating a viral phenomenon may take months. It recommends targeting social networks, engaging influencers, and releasing limited products to generate buzz. Additional tips include posting engaging videos, offering good customer service, and encouraging user testimonials. The document also mentions combining traditional advertising with word of mouth and provides examples of alternative marketing considerations through NextBee Media.
Ad Tracking Solution
This document provides an overview of an ad tracking solution that allows users to measure ad campaign performance in real time. It tracks where traffic is coming from and provides metrics like response and conversion rates. Setup is fairly easy through a wizard. Users get their own login credentials. The solution monitors metrics like click-through rates, conversions, and ROI. It recommends checking for blacklisting and using additional tools to track emails, referrals, and more.
Viewers also liked (7)
Similar to Referral Marketing
Incentive Marketing
This document provides an outline for using incentive marketing to engage customers and employees. It discusses rewarding sales teams and customers with prizes, gifts or discounts to encourage specific behaviors. The outline also notes that incentive marketing works by designing contests with rewards, may require an agency for support, and will involve costs for the rewards as well as time for results. It suggests tactics like promoting prizes and being innovative, and notes alternative mediums like referral marketing that can also be used.
Contest Giveaways
This document discusses using contest giveaways for word-of-mouth marketing. It outlines that contest giveaways are a low-cost promotional technique that can boost visitors and create interest. The document provides tips for planning contests well by understanding customer interests, sticking to timelines for successful execution, and keeping costs low by choosing short contest periods and lower-cost prize options. It also presents alternative contest ideas and promotion methods including referral programs and product reviews.
Retail Marketing
This document outlines considerations for starting a retail operation including costs, timeframes, execution plans, tips, and alternatives. It discusses combining branding and service delivery through fixed stores or e-commerce. Costs depend on the industry and can vary based on store size, products, and professionals hired. Effective planning includes franchising, branding, packaging, understanding customers and industry trends. Alternatives to retail include search engine ads, hosting referral widgets, rewards programs, product reviews, and contests on websites.
Contest Giveaways
NextBee Media is a software platform that helps companies use contest giveaways for word-of-mouth marketing. The document outlines that contest giveaways are a low-cost promotional technique that can boost website visitors. It recommends understanding customers, planning contests well, sticking to timelines for successful execution. Cost is primarily the prize, and shorter contests have lower costs and take less time to set up than longer contests. Alternative tactics like referrals, widgets, and reviews are also mentioned.
Paid Serch Engine Marketing
This document provides an outline for an introduction to paid search engine marketing. It discusses placing ads on search engines, websites, blogs and directories to increase visibility and build brand awareness. It also covers selecting keywords within a budget, monitoring campaign metrics, optimizing websites, and joining affiliate programs. The overall goal is to provide tips and considerations for advertisers to get immediate results from paid search engine marketing campaigns.
Internet Direct Marketing
This document provides an outline for using internet direct marketing to reach customers through email lists. It discusses procuring leads, writing articles to generate more leads, and measuring results within weeks for a low cost. Alternative considerations like paid advertising and referral programs are also mentioned. The overall message is that internet direct marketing through email lists can be an inexpensive way to directly contact customers and see returns within a short timeframe.
Email Newsletters
This document provides an outline for using email newsletters for word-of-mouth marketing, including an introduction to newsletters, tips for writing them, and alternatives to newsletter platforms like NextBee which allows hosting widgets, rewards programs, reviews and contests. It discusses email newsletters as a powerful marketing tool to keep customers updated and target potential customers, with results seen within a week or more of compiling and sending a newsletter.
Rich Media Advertising
This document introduces rich media advertising, which uses interactive elements like video, audio, and animations. It notes that rich media is more effective than traditional ads but also more time-consuming and expensive to produce. It provides an outline of the resources, execution plan, tips, and alternatives to consider for a rich media advertising campaign, including using NextBee's referral platform and widgets.
Search Advertising
Search advertising allows ads to show up on search engine results pages and can fit most budgets. Setting up an effective search advertising campaign involves determining a budget, analyzing keywords, running multiple campaigns simultaneously, and reviewing results by compiling data. Additional tips include using related keywords and testing campaigns on search engines beyond Google. The NextBee platform helps manage word-of-mouth marketing through features like affiliate programs, reviews, contests and more.
Social Media Marketing
Social media marketing can be used to encourage word-of-mouth discussion and feedback about a company or product. The main cost is time to set up profiles, encourage engagement, and keep content fresh. Hiring professionals can execute a campaign but requires expenditure. Tips include keeping the site updated and rewarding customer feedback through contests or reviews.
Influencer
This document provides an introduction and overview of influencer marketing. It discusses identifying individuals with influence, marketing to and through them, and how influencer marketing works by targeting smaller groups through low-cost and targeted advertising. It notes influencer marketing is time consuming for results and outlines some tactics for better results like contests and giveaways. It also mentions alternative mediums for influencer marketing like hosting referral widgets, reward programs, product reviews and contests.
Marketing Case Studies
Case studies can provide strategies that are known to work by analyzing information and events and displaying reports for future use. Professional case studies can be expensive for companies but small companies can conduct them inexpensively if data is available. Creating case studies is an ongoing process that tools from programs like Adwords can help with by analyzing data and creating reports. Setting goals and using analytics, cookies, and referral programs are tips for case studies.
Internet Viral Marketing
This document provides an introduction and outline for viral marketing on the internet. It discusses using influential users to evangelize a product or service, giving away free samples, and targeting social networking sites. Tips include adding engaging content like videos and photos, and encouraging user feedback. Viral marketing aims to create buzz around a brand through word-of-mouth sharing of information from one user to another.
Conversion Tracking
This document discusses tools and strategies for word of mouth marketing using a software platform called NextBee Media. It outlines skills needed like understanding conversion tracking metrics and basic statistics. Tips provided include testing strategies, changing formats, and using tools for SEO, keywords, bids and content. Additional tools mentioned are for tracking offline conversions and hosting referral widgets, reward programs, reviews and contests to promote word of mouth marketing.
Creative Advertising
This document provides an outline for creative advertising and word of mouth marketing. It discusses introducing creative advertising, execution details such as visualizing ideas and finalizing mediums, costs and timeframes depending on campaign size and medium, tips like browsing other campaigns or organizing contests, related programs including social media marketing and contests, and invites the reader to learn more at their website.
Contest Promotion
This document outlines tactics for running an efficient word-of-mouth marketing contest campaign. It discusses introducing a contest to generate interest in a website, product, or company. Key steps include outlining contest parameters, compiling a participant database, advertising the contest, and executing the contest over 6-8 weeks. Tactics suggested are choosing appropriate prizes, clearly communicating rules and messages, running referral contests, and using additional channels like email marketing and referral widgets.
Ppc Affiliate
This document provides an overview of NextBee's word of mouth marketing platform, including pay-per-click affiliate programs, tools for monitoring campaign performance, tips for optimizing campaigns through landing pages and analytics, and additional features like influencer marketing and referral programs. It encourages visiting NextBee's website to learn more about how their software can help companies leverage word of mouth marketing through affiliate partnerships and user generated content.
Ppc Software
This document provides an overview and outline of considerations for selecting pay-per-click (PPC) software. It discusses that PPC software costs approximately $150 per year to use, requires knowledge of web analytics and keywords, and implementation can be time consuming if bids are constantly outranked. It provides a checklist of features to consider and tips, such as automated bidding and targeting specific rankings. Additional related tools are also mentioned.
Search Engine Advertising
Search engine advertising allows ads to show up on search result pages and can fit most budgets. Setting up an effective campaign takes some time and determining your budget and selecting keywords are important initial steps. In addition to pay-per-click ads, optimizing organic search rankings and other alternatives like classified ads or referral programs should also be considered as part of an overall marketing strategy.
Classified Marketing
NextBee Media is a software platform that helps with word-of-mouth marketing through classified ads. It works by allowing users to post classified ads for nominal fees, with results showing up immediately or within a few days requiring little setup time. The document recommends tactics like rotating ads, using multiple mediums, and combining online and offline campaigns for better results. It also introduces additional features provided by NextBee Media like referral widgets, reward programs, and reviews.
Similar to Referral Marketing (20)
More from NextBee Media
Simple Steps to Increase Employee Engagement with a Rewards Program
Learn how you can increase employee engagement by integrating gamification in your rewards program for employees. The presentation show how,through very simple steps, you can motivate your employees to perform higher and increase productivity and sales for your business.
Partnership Opportunity- What NextNee is Offering
NextBee, the leaders in marketing programs development, is offering a business partnership opportunity to agencies. Agencies that partner shall work together with NextBee in offering effective, ROI position marketing programs to small, medium and large businesses alike.
How Sweepstakes Works
The ppt describes the steps your business should take before creating a sweepstakes for increasing your social followers and how to run it on social media.
Tips on Why & How to Run a Twitter Sweepstakes
Reasons why your business should use Twitter Sweepstakes to leverage social media potential. Find great tips on how to get the most out of your Twitter Sweepstakes.
Discover more- http://www.brandsocialsweepstakes.com
What Your Brand Achieves from a Facebook Page
Here's how the social media giant Facebook gives your brand an edge over others with its Facebook Page
6 Tips to Get More Affiliates to Register
6 simple ways to get your business more affiliates who will increase business on your behalf and promote you on social media and elsewhere.
How to Connect Your Entire Ecosystem
This document discusses how to connect an entire business ecosystem by engaging customers, employees, vendors, and suppliers in a business's program. It recommends creating targeted engagement activities and incentives to stabilize participation. Recruiting advocates from these groups can help develop a self-sustaining ecosystem. The business should provide program access and rewards to employees, vendors, and select friends to promote interdepartmental participation and collaboration. Building close relationships by recruiting loyal advocates and creating exciting rewards and activities can encourage broader participation and advocacy over time. The program should be flexible, gather insights, and able to adapt quickly based on engagement metrics to ensure long-term success.
Customer Activation in 8 Easy Steps
Find how to activate your customers in 8 simple steps and make more business as your make your existing customer base alive.
Reasons Why Customers Become Dormant
Dormant customers become inactive for a reason. Let us take you through our small but effective guide to the reasons why customers become dormant. We will come up with ways of customer activation in the next edition.
Reasons to Use Customer Activation Software
Customer activation software can save marketing effort and time by re-engaging existing customers. Activating dormant customers can boost trust in the brand and inspire others through word-of-mouth promotion. Existing customers are easier to motivate to higher purchases and provide feedback to improve the business compared to acquiring new customers. Offering incentives and recognition to existing customers treats them as valuable assets and inspires more activity and referrals from their acquaintances.
How Viral Coupons Drive Customers to Your Business
Viral coupons can drive customers to businesses by creating urgency, harnessing social media potential, and tapping into active mobile users. Coupons work by assigning expiration dates that inspire redemption, allowing sharing on social media to reach new potential customers, and being accessible through mobile apps and notifications. They also generate unlimited global leads by capturing customer information and building referral chains when customers redeem and share coupons.
Photo contest for greater customer engagement
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Photo Contests to Grow Your Customer Base
Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.
Increase Customer Engagement with a Cause Marketing Program
Businesses can drive customers and increase customer engagement with a cause marketing program. The presentation also shows how businesses can retain customers and increase their purchase frequency.
Increase your Customers' Lifetime Value
Customers' lifetime value can be increased by segmenting customers based on buying patterns and reward preferences, targeting specific segments with customized offers and incentives, and planning re-engagement efforts at key points to lengthen the customer relationship through rewards and continued guidance along an engagement path.
Using Pinterest to Grow Your Business
Pinterest is a useful tool for businesses to grow their brand and increase sales. It has over 70 million users who have above average incomes and spend significant time and money on the site. Traffic from Pinterest converts to sales 50% more than other social media sites. To be successful, businesses should post high quality images with calls to action, engage with influencers and groups, and enable one-click activities like coupons directly from pins to generate leads and increase sales.
Build Trust in the Market with a Brand Advocacy Program
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Engaging customers on mobile devices
The document discusses ways for businesses to engage customers through mobile devices. It recommends developing a mobile store that allows browsing and purchasing products/services through a mobile app. It also suggests making the interface simple with 4-5 clicks and only key information. Additionally, it advises creating an in-app loyalty program through check-ins and rewards, using location-based services to target customers near stores, facilitating word-of-mouth referrals through social sharing, and offering personalized experiences through customer analytics. The overall goal is to make engaging customers on mobile easy, quick and rewarding.
What customers love about a brand
A brand that customers love provides a great product, exceptional customer support, rewards for loyalty, social media recognition, value through customization and incentives, and a sense of exclusivity. They seek ways to continuously improve and add value for customers without raising costs, deliver more than promised, listen to and solve customer problems quickly, and develop loyalty programs with cumulative discounts and reward choices.
Using Twitter to Promote Your Business
Learn to use twitter to reach out to your existing customers and woo more brand followers. Learn how.
More from NextBee Media (20)
Simple Steps to Increase Employee Engagement with a Rewards Program
Simple Steps to Increase Employee Engagement with a Rewards Program
How Viral Coupons Drive Customers to Your Business
How Viral Coupons Drive Customers to Your Business
Increase Customer Engagement with a Cause Marketing Program
Increase Customer Engagement with a Cause Marketing Program
Build Trust in the Market with a Brand Advocacy Program
Build Trust in the Market with a Brand Advocacy Program
Recently uploaded
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarUnveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recently uploaded (20)
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Referral Marketing
- 10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at referral marketing, the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
- Introduction to referral marketing Referral marketing is a form of word of mouth marketing in which people are encouraged to recommend products and services for a certain company in exchange for commissions, fees, discounts, prizes, or other rewards.
- Cost and timeframe The only real cost is what is given away. The costs for a referral program are whatever you decide them to be, but obviously the scale of the program should be in line with the size of your company. Setting up referral programs is quite easy and shouldn't take much time to set up, but waiting for the word to spread and for results to show can take a bit of time.
- Action plan The only real work that referral marketing requires is to come up with a plan which fits your demographics, and offers rewards that are tempting enough to entice people to refer friends and other customers. You can also think about joining a larger program, such as Nextbee to get the word out about your new strategy.
- Tips and tactics One of the most simple forms of referral marketing can be something as simple as handing out business cards. Customer service is also an extremely important - perhaps the most important aspect to have a successful referral marketing campaign. Remember, be quick in payments and responses.
- Alternatives to consider Running contests to generate new leads is another way to keep people interested in your company, and to generate excitement.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.