Customer Newsletters
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This document provides an outline for creating and distributing customer newsletters as a form of word-of-mouth marketing. It recommends using readily available templates to create email or print newsletters that share articles, links and graphics about a company, its products or industry. The document notes that email newsletters have a low cost compared to print but both take time, and templates can save time. It also offers tips like keeping newsletters short, precise and including website links, as well as additional marketing considerations that NextBee's software platform can provide.
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Customer Newsletters
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at customer newsletters, newsletter management steps, cost and time involved, tips and alternatives to your newsletter marketing campaign.
- Introduction to customer newsletters Customer newsletters whether sent through emails or postal mail are great way to keep people updated with news regarding your company, product or the industry as a whole. Newsletters provide more in-depth information rather than traditional ads. Newsletters provide detailed information and thorough explanations making them a more effective way of advertising.
- Execution method Customer newsletters can be filled with articles, photos, graphics to give a more dynamic look than a regular text one. There are readily available templates which you can download and just customize them to your companies graphics or logo. You can also sell advertising space on your newsletter to other advertisers.
- Cost and timeframe Email newsletters are very low cost promotional items. Print newsletters can be expensive depending on the printing complexity. Creating newsletters is time consuming as it requires you to write and compile articles, pictures etc. You can use ready made templates to save time. Remember emailing newsletter is a faster medium than print.
- Tips Compile short and precise newsletters. Add your website link at the bottom of the newsletter for further information of the reader. ‘How-to’ articles are a great way to show interest in customer’s issues. This will help in building an image of a solution provider. Newsletters are not absolute advertisements. You should avoid making hard sales pitches and also focus on discussions related to your industry.
- Additional considerations There are two tools which will turn out to be invaluable in you newsletter campaign. Mass email delivery system to import all your addresses at one time and send thousands of emails at one go. Email delivery monitor which will show if emails were properly delivered, in the inbox and not in the junk folder.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.