Best Practices for Implementing an External Recruiting Partnership
Marketing Case Studies
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Editor's Notes
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at marketing case studies , cost and timeframe, program management details, tips and talk about additional considerations.
Introduction to marketing case studies Case studies can provide strategies that are known to work, and can show how other companies have had success using certain strategies, and how they compile and use their information. Marketing case studies provide a way to look at and analyze information, data, and events, and then display this as a report form for future use.
Cost and time frame To conduct a professional case study, the costs can be high, although simpler ones can be done by small companies quite easily and cheaply as long as all the data and statistics are kept in good order. Your Business should always be compiling information and comparing and contrasting different marketing strategies.
Program management details Adwords and similar advertising programs offer a wealth of tools and services which can help analyze and understand the data and create reports. Google also offers their own case studies for major companies who have used or are using their services.
Tips Cookies are small but important tracking programs which follow your movements and send reports back to you periodically. Web analytics should also be used by anyone with a website to better understand their customers and their traffic. Finally, you should also set goals for certain time periods which you want to meet.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
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