This document discusses recent trends in marketing, including e-commerce, e-marketing, e-tailing, green marketing, social marketing, rural marketing, service marketing, commodity exchange, niche marketing, viral marketing, ambush marketing, guerrilla marketing, multilevel marketing, referral marketing, and content marketing. Some of the key points covered are that e-commerce involves facilitating exchange of goods over the internet, e-marketing is marketing products and services online, social marketing aims to promote social good, niche marketing identifies underserved customer needs, and viral marketing uses exponential sharing of marketing messages between users.

1. RECENT TRENDS IN MARKETING
PREPARED
BY
SOWNDARYASHREE A.S

2.  E-commerce
 E- Marketing
 E-Tailing
 Green marketing
 Social marketing
 Rural marketing
 Service marketing
 Commodity exchange
 Niche marketing
 Viral marketing
 Ambush marketing
 Guerilla marketing
 Multilevel marketing
 Referral marketing
 Content marketing
RECENT TRENDS IN MARKETING

3. All activities which directly or indirectly facilitate that
exchange of goods done through internet and other
online environments is known as Electronic Commerce
(EC) or simply as E-Commerce.
E-COMMERCE

4. Electronic business (e-business) via, web, internet,
intranets, extranets or some combination thereof to
conduct business. In simple words, if all the business
transaction carried out through internet and other
online tools is called E-business.
E-BUSINESS

5. E-Marketing is the process of marketing of products
and services over internet and telecommunication
networks.
E-MARKETING

6. E-tailing or electronic retailing refers to selling of
goods and services through a shopping website.
As a physical store displays its products in windows
and attracts the customer towards the shopping
website.
The customer buys the product by paying through
credit card or other methods.
E-TAILING

7. Green marketing implies marketing environmentally
friendly products.
It involves developing and promoting products and
services which satisfy customers’ wants and needs
for quality, performance, affordable pricing and
convenience.
GREEN MARKETING (ECO FRIENDLY)

8. Example: 1. Asking people not to smoke in public
area.
2. wear seat belts.
The primary aim of social marketing is ‘social good’
(anti-tobacco, anti-drug, anti-pollution, anti-dowry,
road safety, protection of girl child, against the use
of plastic bags).
 Develops health consciousness.
SOCIAL MARKETING

9. Process of developing pricing, promoting and distributing
rural specific goods and services leading to derived exchange
with rural customers to satisfy their needs.
The urban to rural flow consists of agricultural inputs, fast-
moving consumer goods (FMCG) such as soaps, detergents,
cosmetics, textiles, etc…
RURAL MARKETING

10. Service marketing is a specialized branch of
marketing.
Service marketing denotes the processing of selling
service goods like telecommunication, banking,
insurance, car rentals, healthcare, tourism,
professional services, repairs etc.
Service products are mostly intangible.
SERVICE MARKETING

11. A commodity exchange is an organized and regulated
market that facilitates the purchase and sale of
contracts whose values are tied to the price of
commodities.
COMMODITY EXCHANGE

12. Viral marketing is marketing technique that impels
the users to pass on a marketing message to other
users, creating a potentially exponential growth in
the message’s visibility and effect.
Messages that spread quickly like a virus from
person to person.
VIRAL MARKETING

13. 1. Identifying the need of customers which are not served or
under served by the competitors.
2. The company which identified niche market develops solution
to satisfy the needs of niche market.
3. A niche market does not mean a small market, but it involves
specific target audience with a specialized offering.
NICHE MARKETING

14.  Ambush marketing is a new technique whereby a particular
advertiser seeks to connect his product to the event in the
mind of potential customer without paying sponsoring
expenses to the event.
It is a method of building brands.
AMBUSH MARKETING

15.  Guerrilla marketing represents an advertisement strategy to
promote products/ services on streets or other public places
with monkey like shopping malls, parks beach etc.,
 It is suited to small companies which cannot set apart big
advertisement budget.
GUERRILLA MARKETING

16.  Direct sales companies encourage its existing distributors to
recruit new distributors to facilitate the sale of goods and
services.
 It is a type of direct selling wherein the distributor sells the
product via relationship referrals and word-of-mouth
marketing.
MULTI LEVEL MARKETING

17.  Referral marketing is refer to spreading the word about a
product or service through existing customers of business
enterprises rather than through traditional advertising.
REFERRAL MARKETING

18.  Art of communicating without selling their company
prospects.
Greater loyalty
CONTENT MARKETING