This document discusses current trends in marketing, including definitions of marketing and marketing trends. It covers several specific trends like green marketing, event marketing, network marketing, direct marketing, social marketing, social media marketing, buzz marketing, viral marketing, e-commerce marketing, and global marketing. For each trend, it provides a definition and overview of advantages and disadvantages.
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
Kurt Wehrle speaks on Marketing and its ObjectivesKurt Wehrle
Kurt Wehrle said Marketing is the process of getting people interested in your company's products or services. Marketing is the process of generating leads or customers who are interested in your products and services. Marketing is the activities that a company conducts to facilitate the purchase or sale of a product, service or product. Marketing is the process of teaching consumers why they should choose your product or service over a competitor's, and is a persuasive form of communication.
https://www.kurtwehrle.com/
https://www.architectmagazine.com/firms/kurt-wehrle
https://www.crunchbase.com/person/kurt-wehrle
https://www.linkedin.com/in/kurtwehrle
https://30seconds.com/KurtWehrle/
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
In this project you get idea about what is Viral Marketing and how it impact on buying behavior of consumer at a same time you will get idea whether viral marketing had that much of impact in consumer so that they become impulse buyer..Please comment me whether the given information is helpful to you or not
Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.
I had shown about markting, types of marketing etc.
if u like do like and share.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Kurt Wehrle speaks on Marketing and its ObjectivesKurt Wehrle
Kurt Wehrle said Marketing is the process of getting people interested in your company's products or services. Marketing is the process of generating leads or customers who are interested in your products and services. Marketing is the activities that a company conducts to facilitate the purchase or sale of a product, service or product. Marketing is the process of teaching consumers why they should choose your product or service over a competitor's, and is a persuasive form of communication.
https://www.kurtwehrle.com/
https://www.architectmagazine.com/firms/kurt-wehrle
https://www.crunchbase.com/person/kurt-wehrle
https://www.linkedin.com/in/kurtwehrle
https://30seconds.com/KurtWehrle/
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
In this project you get idea about what is Viral Marketing and how it impact on buying behavior of consumer at a same time you will get idea whether viral marketing had that much of impact in consumer so that they become impulse buyer..Please comment me whether the given information is helpful to you or not
Marketing is the study and management of exchange relationships.Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.
I had shown about markting, types of marketing etc.
if u like do like and share.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. Current Trends In Marketing
Presented by- Kirandeep kaur
Ashish Singh
Roll no –
Class –
1734743
1734725
M.B.A(2 semester)
3. Overview
Definition of Marketing
Definition of Marketing Trends
Green marketing
Event Marketing
Network Marketing
Direct Marketing
Social Marketing
Social Media Marketing
Buzz Marketing
Viral Marketing
E-Commerce Marketing
Global Marketing
4. What is Marketing ?
According to American Marketing Association,
"Marketing is an organization function and a set of
processes for creating , communicating and delivering
value to customers and for managing customer
relationship in ways that benefit the organization and its
stakeholders”.
5. Definition of Marketing Trends
The overall direction of trading in the broader
market on either a short- mid- or long-term
basis. A trend that moves generally higher is
called an Uptrend, and one that moves generally
lower is called a downtrend. Trends can be
short- or long-term.
short-term trends cycle within the broader
trend, sometimes moving with it and sometimes
against it. For example, a long-term bull
market is typically comprised of a Series of
shorter-term uptrend's and downtrends.
6. Green Marketing
According to the American Marketing association, "Green
marketing is the marketing of products that are presumed to be
environmentally safe”.
Advantages of Green Marketing
Social responsibility
Competitive Edge
Cost reduction
Disadvantages of Green Marketing
Change lead to cost
Costly Green Certifications
7. Event Marketing
An event can be described as a public assembly for the purpose
of celebration, education, marketing or reunion.
It is universal and literal form would be any occasion when
sometimes happens or sometimes needs to be done to organize
the same .
According to Richard R.Alford,”Event marketing is a rifle shot
approach to ones audience where there is very little wastage.”
Advantages of Event Marketing
Brand enhancement
Clear objectives
Offer interaction
Disadvantages
No established infrastructure
Inflexible
8. Network Marketing
Network marketing also known as multi level marketing is a
business distribution model that allows a parent multi level
marketing company to market their products directly to consumers
by means of relationship , referral and direct selling.
Network marketing is a concept of marketing products pioneered
by Amway corporation( manufacturing household goods, personal
care & nutritional products)
10. Direct Marketing
Direct marketing is the process by which a firm approaches its
customers on one to one basis and markets its products directly to
them .
According to Direct MarketingAssociation of USA ,”Direct
marketing is an interactive system of marketing which uses one
or more advertising media to affect a measurable response and /or
Transaction at any location.”
Method of Direct Marketing
Direct selling- For e.g.Amway
Tele –shopping/ Home shopping- For e.g. homeshop18 ,naaptol
Direct Response marketing- for e.g. rely totally on television
11. Social Marketing
According toAndreasen, ‘‘social marketing is the adaption
of commercial marketing technologies to programmes
designed to influence the voluntary behavior of target
audiences to improve their personal welfare and that of the
society of which they are a part.”
social marketing is the systematic application of marketing
along with other concepts and techniques to achieve specific
behavioral goals for a social good. This may include asking
people not to smoke in public area e.g. ask them to use seat
belts, prompting to make them follow speed limits.
12. Social Media Marketing
Social media marketing is a form of internet marketing that
utilizes social media to achieve branding and marketing
communication goals social media sites such as Face book,
YouTube, Flickr, Twitter , whatsapp, etc are used to communicate
information about a company and its brand and products.
Advantages
Free of cost-
Return on investment-
Better targeting-
Disadvantages
Risk of negative comments
Fraud
13. Buzz Marketing
Marketing buzz or simply buzz a term used in word of mouth
marketing-is the interaction of consumers and users of a
product or service which serves to amplify the original
marketing message a vague but positive association,
excitement, or anticipation about a product or services.
Word of mouth marketing also called word of mouth
advertising, is a unpaid form of promotion of products.
Advantages
cost effectiveness-
Speed-
Easy to set up-
Disadvantages
Negative buzz
Customer Dissatisfaction
14. Viral Marketing
Viral marketing is a marketing technique that uses
preexisting social networking services and other technologies to
produce increases in brand awareness or to achieve other marketing
objectives (such as product sales or marketing buzz ) .
Through self-replicating viral processes, analogous to the spread
of viruses or computer viruses. It can be delivered by word of mouth
or enhanced by the network effects of the Internet and mobile
networks
Advantages
Enhanced customer list
Better visibility
Cuts the promotional cost
15. E-Commerce: Marketing
Ecommerce marketing is the process of driving sales by raising
awareness about an online store's brand and product offerings.
Digital marketing for ecommerce applies traditional marketing
principles to a multichannel, data-driven environment.
ADVANTAGES OF ECOMMERCE
Faster buying/selling procedure, as well as easy to find
products.
Buying/selling 24/7.
More reach to customers, there is no theoretical geographic
limitations.
Low operational costs and better quality of services.
No need of physical company set-ups.
Easy to start and manage a business.
16. Global Marketing
Globalization means integrating the economy of a country with
the global or world economy. It means economy is open to
foreign direct investment by providing facilities to foreign
companies to invest in different fields of Indian
industry/commerce.
According to Johansson, "Global marketing refers to
marketing activities coordinated and integrated across multiple
country markets.”
17. Opportunities in Global Marketing
Career opportunities
Investment opportunities
Reaching new customers
Increasing standard of living