E-marketing refers to marketing products and services online using electronic media such as the internet. It allows companies to connect with global customers at low cost. E-marketing uses tools like websites, search engine marketing, social media, and email marketing. It provides more customer interaction and measurable results than traditional offline marketing. While low-cost, e-marketing also faces limitations like technology issues and an inability to experience products physically.

1. E-marketing
unit-IV

2. WHATISE-
MARKETING?
 E marketing or Electronic marketing refers to the application of
marketing principles and techniques via Electronic media and
more specifically the Internet
 The terms E marketing , Internet Marketing, Online marketing are
interchanged and frequently can be considered
synonymous

3. WHATISE-
MARKETING?
□ It is the process of marketing a brand using the
marketing.
□ It includes both direct response marketing and
indirect marketing elements and uses a range of
technologies to help connect business to their
consumers.

4. DEFINITION
 ELECTRONIC MARKETING is the marketing of
technology to determine
products using electronic
the consumer market.
 Emarketing compasses all the activities a business
conduct via World wide web (WWW) with the aim of
attracting new business, retaining current business and
developing its brand identity

5. NATUREOFE-MARKETING
□Arrival of the internet
□Wide advertisement board .
□Internet marketing online
business

6. FEATURES
□ Internet marketing allows global marketing
facility
□ It is less expensive
□ It makes marketing easier
□ sell your products and services and encash
your bills from anywhere.
□ It increases the choice of products, services
and sellers.
□ Vast availability of information.

7. E-M
A
R
K
E
T
IN
G TRADITIONALM
A
R
K
E
T
I
N
G
• Interactive
advertising
• Methods of digital
marketing is less
expensive
□E-marketing is
marketing to
consumers through
online channels like
websites and online
banner
□Contact from one side
• Traditional marketing
methods more
expensive
• It refers to offline
marketing tactics such
as print
advertisements,
television and radio
ads, direct mail and

8. SCOPEOFE-MARKETING
 Internet marketing allows the marketer
to reach consumers in a wide range of
ways
 It is considered to be a broad scope
E marketing ties together the Creativity
and technical aspects.

9. OBJECTIVES
□Specific
□Measureable
□Action-oriented
□Realistic
□
Time Specific

10. INTERNET
MARKETINGTOOLS
include
Online marketing tools
social media and online advertising..
 Use of social media
 Marketing plan
websites ,
Social media is the
marketing buzz, touted by
latest
both
online and offline marketing experts
way to reach customers

11.  A properly designed website is one of the
most important marketing tools that an e
marketing needs.

12. □The role of e-marketing is to help in
relating the product to their customers and
prospective consumers in a convenient
way..
□ As of today, it is said that “EITHER
WAYS LEAD TO THE INTERNET
.”
□ Just a simple click in surfing the Internet
would give you what you want and need

13. ADVANTAGESOFE-MARKETING
 E marketing is inexpensive.
 Companies can reach a wide customers for a small fraction of traditional advertising
budgets
 convenient to research n purchase of goods n services
 Pay per impression, Pay per click, Pay per action
 24/7 marketing

14. LIMITATIONS
 Out right scams
 The consumer is unable to physically feel or
try on the product
 Marketer will not be able to use the
personal touch factorhuman factor
 Technology
 Low connection speed
 complication

15. Impact of E-commerce on
markets
•Product promotion: Electronic commerce enhances promotions of products and services
through direct, information-rich and interacting contact with customers.
•Direct saving: The cost of delivering information to customers over the internet results in
substantial savings to senders.
•Customer Service: Customer service can be greatly enhanced by enabling customers to
find detailed information online.
•Brand Image: Newcomers can establish brand or corporate images very quickly through
net and affordable cost.
•Advertising: Traditional advertising used mass or direct – one way – communication to
persuade customers to buy their products and services. In the electronic period, it is
interacting communication – two way- aims at customers to browse, explore, compare,
question and even customer design the product configuration.

16. •Customization: The ultimate luxury can get is in terms of custom designed products and
services. The net offers a tremendous opportunity to understand customers needs one at a
time and offer customized products and services.
•Order making process: Taking orders from customers can drastically be improved if it is
done electronically, this saves time and reduces expenses, so sales people have more time
to sell their products or services.
•Intermediaries: In traditional marketing middlemen are supposed to provide pace and time
utilities to the ultimate customer, but advancement of information technology is turning
intermediation in to disintermediation.
•Customer Value: Traditional marketing tries to maximize the value per transactions; here customer
attraction is big target. But in electronic marketing, the marketers are trying to form relationship with
customers and they are looking for long term value maximization.

17. Digital marketing, also called online marketing, is the promotion of brands to connect with
potential customers using the internet and other forms of digital communication. This
includes not only email, social media, and web-based advertising, but also text and
multimedia messages as a marketing channel. Online marketing is advertising and marketing the
products or services of a business over Internet.
Online marketing relies upon websites or emails to reach to the users and it is combined with e-
commerce to facilitate the business transactions. In online marketing, you can promote the products
and services via websites, blogs, email, social media, forums, and mobile Apps.
Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM
Online Marketing

18. Difference between Traditional and Online Marketing
Traditional Marketing Online Marketing
It is difficult to measure. You cannot know
how many people read your advertise and
how many took favorable action upon
viewing it.
It is measurable. You can know the number
of people who viewed the online advertise,
and the number of ones who purchased the
product.
It is not cost-effective. It is more cost-effective.
It is not so good for brand building. It is fast and efficient for brand building.
In some way, it interrupts regular activities
of users such as television advertises
interrupt the program you are watching,
billboards divert focus of the driver, etc.
It is not interrupting. The user can attend
online advertises as per his/her convenience
and preferences.
It may leave users’ queries unanswered as
printing or narrating complete information
about the product or service may not be
always feasible.
It can provide maximum information about
the product or service, offers, and
transactions.

19. What Is Online Advertising?
Online Advertising is the art of using the internet as a medium
to deliver marketing messages to an identified and intended
audience. It is helpful for attracting website traffic and brand
exposure, but first and foremost, online advertising is designed
to persuade the targeted customer to engage in a specific action
- like, making a purchase.

20. Types of Online Advertising
There are many different types of online advertising - or internet advertising/web advertising
as it is otherwise known - and it can be difficult to know where to start. To help, we have
highlighted some of the most important types of online advertising for you to consider:
1.Social Media Advertising
2.Content Marketing
3.Email Marketing
4.SEM (Search Engine Advertising) - including PPC
5.Display Advertising - including banner advertising & retargeting
6.Mobile Advertising

21. Internet Marketing Trends
Digital marketing trends are key changes in the strategic direction of the digital
marketing landscape (including the evolution of marketing techniques, consumer
sentiments, and underlying technologies) that impact the way marketers should interact
with their target audience.
•Metaverse. The Metaverse is often referred to as a virtual world within a world, and Meta
(Facebook) is the current owner of the Metaverse. ...
•NFTs. ...
•Cryptocurrency. ...
•Social Commerce. ...
•Voice Search. ...
•Programmatic Advertising. ...
•Automated and Personalized Email Marketing. ...
•AI in Marketing.

22. E-Branding
Online branding, also referred to as internet branding or e-
branding (electronic branding), is defined as the use of the
internet and social media channels to create and promote brand
identity. This can be done through the use of a website, blog, or
social media profile. E-branding is everything that appeals to
the brand's reputation on the internet. It is therefore the policy
of a brand to promote it to online consumers.
 E-Branding is the next wave of development online.
 Brand is how you market yourself to others.
 E-Brand is a digital representation of yourself online.
 Brand is who you are and what you stand for.

23. Benefits of E-Branding
 Easy to survive among competitors.
 Helps to build familiarity and loyalty from consumers.
 Convenient to gain reputation amongst customers.
 Becomes the digital asset for a company.
Easy to expand customer relationship.
Helps to be a part of the grand global internet community
of the 21st century.
Result in higher sales of not only one product, but other
products associated with brand.

24. Marketing Strategies.
A marketing strategy refers to a business’s overall game plan
for reaching prospective consumers and turning them into
customers of their products or services. A marketing strategy
contains the company’s value proposition, key brand
messaging, data on target customer demographics, and other
high-level elements.

25. Benefits of a Marketing Strategy
The ultimate goal of a marketing strategy is to achieve and communicate a
sustainable competitive advantage over rival companies by understanding
the needs and wants of its consumers. Whether it’s a print ad
design, mass customization, or a social media campaign, a marketing asset
can be judged based on how effectively it communicates a company’s core
value proposition.
Market research can help chart the efficacy of a given campaign and can
help identify untapped audiences to achieve bottom-line goals and
increase sales.