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2. MARKETING
 It is a societal process by which individuals and
groups obtain what they need and want through
creating, offering, and freely exchanging
products/services of value with others.
 Marketing mix-price, product, promotion, place.

3.  Green marketing.
 Social marketing.
 E- marketing.
 M- marketing.
 Global marketing.
 Youth marketing…etc

4. E- MARKETING

6.  It is also known as Internet marketing,Web
marketing, Digital marketing, or Online
marketing,
 E- marketing is the process of marketing a
product using the internet, but also includes
marketing done via e-mail and wireless
media.
 It uses a wide range of technologies to help
connect businesses to their customers and
achieve marketing objectives.

7. Some ways of e-marketing are:
 Article marketing.
 Affiliate marketing.
 Video marketing.
 E-mail marketing.
 Blogging.
All these and other methods help a company
or brand in e-marketing and reaching
customers through the internet.

8. ADVANTAGES OF E-MARKETING
 Much better return on investment from
than that of traditional marketing.
 Inexpensive-reduced marketing
campaign cost.
 Fast result of the campaign.
 Easy monitoring through web tracking
capabilities help make e-marketing highly
efficient.
 24/7 marketing.

9.  The consumer is unable physically
feel or try on the product.
 Marketer will not be able to use the
personal touch factor or human
factor.
 Low connection speed.

10. CONCLUSION
Online marketing, especially search engine
marketing will continue growing in double digits
in the next few years.