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E retailing
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- 2. Traditional Retailing Retailing isthe process of selling products or services to consumers for their non-business use. Product satisfaction and value satisfaction is essential.
- 3. What is e-retailing Shoppingthrough the Internet and other media forms. Anything anywhere at the click of a button. Anything anywhere refers to products and services Commonly known as e-tailing, electronic retailing.
- 4. E-retailing E-retailing isB2c(business to customers)business model that executes a transaction between businessman and final customer Subset of e-commerce e-tailers Retailers who sell over the Internet
- 5. Electronic Retailing Sizeand Growth of the B2C Market Reported amounts of online sales deviate substantially based on how the numbers are derived Annual online 2004 sales were estimated to be over $70 billion The average online shopper spent over $350 per quarter Forrester Research estimates that e-tailing will reach $316 billion by 2010
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- 7. 1. Online visitorof the site Pick up the items to be purchased. 1. Confirming / finalizing Item list selected and checkout. 1. Enter the credit / debit card / Pay Pal information Make the payment.
- 8. 4. User paymentinformation Checked via payment gateway. 4. The payment will be credited to retailer account Order confirmation is shown to the visitor along with order details and shipping information. 4. The visitor will be able to track their order status SMS / email update will be frequently sent to visitor on the product or service delivery.
- 9. Uses Web Store Front--Online Catalog Manage online product listing pages, categories and pricing. Business Intelligence- Analytics Helps understand each step taken by potential customer Helps in increasing revenues and customer satisfaction
- 10. What to sell online Productsthat are Unique and can sell cheaper Products that require consumer research Items that are hard to find (i.e., collectibles and specialty items) Products that appeal to tech-savvy users
- 11. What to sellonline Computer hardware and software Consumer electronics Office supplies Sporting goods Books and music Toys Health and beauty Apparel and clothing Jewelry Cars Services Others
- 12. Elements of e-retailing Combiningnew technologies with elements of traditional stores and direct mail models Using new technologies to replace these elements e-mail messages for communication Transactions on on-line catalogues can replace printed catalogues
- 13. AIDA in e-retailing AIDAis a direct mail marketing acronym Attention - grab the visitor’s attention Interest - pique their interest in your product or site Desire - build desire for the product Action - Get them to follow a call to action
- 14. Marketing Mix fore-retailing The 4 C’s used in e-retailing are Convenience to the customer (Place) Customer value and Benefits (Products) Cost to Consumer (Price) Communication (Promotion)
- 15. Consumer Value ManagementConsumer Enthusiasm Category Management Supply Chain Mgt. Strategiesin e-retail Profitable Growth Efficiency Customer value management is essential in every retail operations.
- 16. Characteristics of ane-retailer Hard work Entrepreneurial spirit Careful business planning and willing to take risks Need for achievement Self-confidence and passion for the business A little luck
- 17. Successful e-retailers acrossthe World Amazon – www.amazon.com – Books Dell – www.dell.com - Computer hardware Marks and Spencer – www.marksandspencer.com – Clothing, gifts Boots – www.wellbeing.com – High street Boots
- 18. Do’s in e-retailing Makeit easy to buy Provide Good service and aftercare Membership incentives Human communication, chat rooms and bulletin boards Make e-shopping an enjoyable experience
- 19. Don’ts in e-retailing Providingyour best page at the last Usage of too many graphics Leaving no white space in the page Having too many sequential clicks Usage of too much long winded wordings.
- 20. Books Books Kindle Textbooks Magazines & Newspapers Movies,Music & Games Movies & TV Blu-ray Video On Demand Music MP3 Downloads Musical Instruments Video Games Digital Downloads Kindle Video On Demand MP3 Downloads Amazon Shorts Computers & Office Computers & Accessories Software PC Games Computer Components Office Products & Supplies Electronics Audio, TV & Home Theater Camera, Photo & Video Cell Phones & Service MP3 & Media Players Car Electronics & GPS Video Games Home Appliances Musical Instruments Kindle All Electronics Home & Garden Kitchen & Dining Furniture & Décor Bedding & Bath Home Appliances Vacuums & Storage Home Improvement Patio, Lawn & Garden Pet Supplies Sewing, Craft & Hobby Grocery, Health & Beauty Grocery Natural & Organic Gourmet Food Health & Personal Care Beauty Toys, Kids & Baby Toys & Games Baby Apparel (Kids & Baby) Books Movies Music Video Games Software Apparel, Shoes & Jewelry Apparel & Accessories Shoes Jewelry Watches Sports & Outdoors Exercise & Fitness Camping & Hiking Action Sports Team Sports Cycling Golf Fan Gear All Sports & Outdoors Tools, Auto & Industrial Power & Hand Tools Outdoor Power Equipment Home Improvement Lighting & Electrical Plumbing Fixtures Automotive Motorcycle & ATV Industrial & Scientific
- 21. Benefits of e-retailto a seller Increased sales opportunities and decreased transaction costs Ability to operate 24/7 Ability to reach narrow market segments Increased speed and accuracy of information exchange Ability to maintain strong customer relationships
- 22. Benefits of e-retailto a Buyer Wider product availability wider buying options Ability to shop 24/7 and easy comparison shopping Quick delivery of digital products Ability to create a one-on-one relationship
- 23. Merits of e-retailing 1.Convenience and Wider choice 2. Better value and a Unique gifting opportunity 3. Saves time and strain 4. Know customer preferences
- 24. NEWS Franchise Indiaopens new horizon for e-retail business at the Indian e-retail congress 2013. E-commerce is a new dimension for Indian Inc. Franchise India releases E-Retail report: says E- Commerce will grow to Rs. 7200 Cr by 2015.
- 25. Conclusion Customers keepcoming back only if earlier shopping experiences have been pleasant and successful. In this intricate business world, the e-retailing will become tremendous business strategic concept. Most profitable method of business process in coming decade to the textile and garment industries.
- 26. THANK YOU Query andSuggestion ?