One of the oldest concept in business. The production concept holds that consumer will prefer products that are and .Manager of production concentrated Low cost oriented business Mass distribution Production efficiency
It holds that consumer will favor thoseproduct that offer the most quality,performance or innovative features.Manager in this organization focus onmarketing superior product. They assumethat buyers admire well made product.
It holds that customer and businessconcentrate on an aggressive selling andpromotion effort Starting Point Focus Means Ends Profit Selling & Through Factory Product Promotion
It holds that the key to achieve its organizationalgoal consists of the company being more effectivethan competitors in creating, delivering andcommunicating superior customer value to itstarget markets.Starting Point Focus Means Ends Profit Through Selling & Factory Product Promotion
Modern marketing / Integrated marketingmeans the various marketing functions –sales force, advertising, customerservice, product management, marketingresearch must work together
The Difference between Traditional Marketing & Modern Marketing Traditional Marketing Modern Marketing Top level Customers Upper Middle Level Operational Level Lower Middle Level Lower Middle LevelOperational Level Upper Middle Level Customers Top Level
It is nothing but humanistic marketing andecological marketing. It holds that the organization’s task is todetermine the need, wants and interest of thetarget markets and to deliver the desiredsatisfaction more effectively and efficiently thancompetitors in a way that preserves or enhancesthe consumer’s and the society’s well beings.