Marketing involves communicating the value of products and services to promote and sell them. Word-of-mouth marketing is the oldest form, while the internet now enables electronic word-of-mouth through user comments and ratings. E-marketing uses digital technologies like websites and social media to deliver targeted messages to the right audiences in a cost-effective way. It provides many advantages over traditional marketing such as wider reach, lower costs, and ability to track results.

3. Marketing is about communicating the value of a product,
service or brand to customers or consumers for the
purpose of promoting or selling that product, service, or
brand.
The oldest – and perhaps simplest and most natural form
of marketing – is 'word of mouth' (WOM) marketing.
These communications can of course be either positive and
negative.
In recent times, the internet has provided a platform for
mass, electronic WOM marketing (e-WOM), with
consumers actively engaged in rating and commenting on
goods and services.

4.  E-MARKETING is creating a strategy
that helps businesses deliver the right
messages and product/services to the
right audience.
 It refers to the use of the Internet
and digital media capabilities to help
sell your products or services.
 These digital technologies are a
valuable addition to traditional
marketing.
 E-Marketing has a wider scope and
options compared to conventional
marketing methods.

5. → Wider prospect reach
→ Cost-effective approach
→ Reduction in costs through automation & use of
electronic media
→ 24/7 marketing
→ Personalized one-on-one marketing
→ Increased interactivity
→ Increased ability to track results

7. INTERNET MARKETING
 INTERNET MARKETING is a form of marketing and
advertising which uses the Internet to
deliver promotional marketing messages to
consumers.
 It includes email marketing, search engine
marketing (SEM), social media marketing, many types
of display advertising ,banner advertising and mobile
advertising.
 DELIVERY METHODS
Display advertising
Web banner advertising
Floating ad
Expanding ad
Trick banners

9. Social media is an example of Web 2.0
technologies with a rich user experience, dynamic
content, scalability, openness and collective
intelligence.
Different types of social media include
 Social networks
 Weblogs
 Microblogging
 Content communities
 Podcasts and wikis

10. LAWS OF SOCIAL
MEDIA MARKETING
The Law of Quality
The Law of
Compounding
The Law of
Acknowledgment
The Law of
Accessibility
The Law of Value
The Law of Focus
The Law of Patience
The Law of
Reciprocity
The Law of Listening
The Law of Influence

12. MEANING
The Wikipedia explains viral marketing as “marketing
techniques that seek to exploit pre-existing social networks to
produce exponential increases in brand awareness, through viral
processes similar to the spread of an epidemic. It is word-of-
mouth delivered and enhanced online; it harnesses the network
effect of the Internet and can be very useful in reaching a large
number of people rapidly.”
CONCEPT
• Word-of-mouth
• Enter the internet

13. ELEMENTS
Gives away products or services.
Provides for effortless transfer to others.
Scales easily from small to very large.
Exploits common motivations and
behaviors.
Utilizes existing communication
networks.
Takes advantage of others' resources.

14. MOBILE
MARKETING
•During the early 2000s, mobile marketing
became popular with the use of text
messaging in Europe and parts of Asia.
•Mobile marketing promotional tactics
include SMS and MMS messaging, push
notifications, QR codes, keyword
advertising and mobile game marketing.
•Some of the key advantages of mobile
marketing are the close proximity of
owners' mobile devices.
•Despite the cost-effectiveness of mobile
marketing, brands face challenges around
privacy concerns with user data.

15. 10 TRENDS OF MOBILE MARKETING
 Mobile the center of marketing
 Transparency dictates brand-customer relationships
 The need for good content
 User-generated content the new hit
 Publicity becomes the next Internet
 Brands control own their audience
 Brands solely-focused on Millennials go out of relevance
 Good brands to behave like product companies and not like
service companies
 Personalized, data-driven marketing becomes more refined
 More accurate metrics surfaces

16. MOBILE MARKETING
PROS
• Instant results
• Easy to work with
• Convenient to use
• Direct marketing
• Tracking user response
• Huge viral potential
• Mass communication made easy
• Mobile payment
CONS
• Platforms too diverse
• Privacy issues
• Navigation on a mobile phone

17. CONCLUSION
The role of E-Marketing is to make certain how Business
communicates with their existing and potential customers
and the way they do this is by advertising their product on
their online website. Hence, the companies marketing their
products via the internet not only improves their Financial
Management but also increase the customers at a
substantial level.