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- 1. DIGITAL MARKETING What is Digital-Marketing ?
- 2. Digital-MArketing Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.
- 3. Type Of Digital Marketing SEARCH ENGINE OPTIMIZATION E-MAIL MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING CONTENT MARKETING INFLUENCER MARKETING AFFILIATE MARKETING
- 4. S.E.O. SEARCH ENGINE OPTIMIZATION SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, , and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
- 5. Social Media Marketing Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. ... The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
- 6. E-mail Marketing Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you. You can use email marketing to inform your contacts, drive sales, and build a community around your brand, like with a newsletter.
- 7. Mobile Marketing Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.
- 8. Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
- 9. Influencer Marketing influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
- 10. Affiliate Marketing affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.