Concept of marketing and marketer (Matric syllabus)

1. CONCEPTS OF MARKETING AND MARKETER
PREPARED
BY
SOWNDARYA SHREE A.S

2. MARKET

3. MEANING
 Market means a place where goods are bought or
sold.
 It is a medium or place to interact and exchange
goods and services.
 In simple words, the meeting place of buyers and
sellers in an area is called Market.

4. DEFINITION
 According to Pyle “Market includes both place and
region in which buyers and sellers are in free
competition with one another.”

5. NEED FOR MARKET
 To exchange (barter) goods and services.
 To adjust demand and supply (market forces) by
price mechanism.
 To improve the quality of life of the society.
 To introduce new modes of life.
 To develop product by enhancing market segment.

7. MARKETER

8. MEANING
 One who promotes or sells a product or service.
 A marketer is someone whose job involves marketing
 Someone who promotes or exchanges goods or
services for money.

9. WHAT CAN BE MARKETED?
 Goods
 Services
 Experience
 Events
 Persons
 Ideas
 Information
 Organization
 Properties
 Places

10. ROLE OF A MARKETER
 Instigator
 Innovator
 Integrator
 Implementer

11. FUNCTIONS OF MARKETER
 Gathering market information
 Planning
 Product designing
 Bench mark
 Packing and labeling
 Branding
 Customer support service
 Product prizing
 Promotion and selling
 Physical distribution
 Transportation
 Storage and warehousing
Storage
Warehouse

12. THANK YOU