The document provides tips and best practices for writing effective online content and web pages, including structuring information in scannable chunks, using keywords and hyperlinks strategically, and optimizing for search engines through techniques like keyword research, unique and regularly-updated content, and descriptive headlines. It also touches on writing style recommendations like using a third grade reading level and familiar terminology as well as formatting suggestions to improve readability.
From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg presents tips for editing and producing online news -- including SEO, headlines, blurbs and links.
My presentation from SES London 2012 on Link Development strategies. From link prospecting and research and link analysis. To link development strategies including: link reclamation, link baiti and content outreach (article marketing).
The document provides an overview of search engine optimization (SEO) strategies for blogs. It begins by defining SEO and explaining why bloggers should focus on it. It then discusses important SEO terminology, techniques like keyword research and creating an SEO-friendly blog structure, and tools that can help with SEO like plugins. The document also covers topics like blogging frequency, blog post optimization, link building, and using analytics to measure results. The overall message is that SEO is an ongoing process that requires learning strategies and consistently applying techniques to help a blog rank higher in search results over time.
Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.
Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO
Wil Reynolds, Associate, SEER (Twitter @wilreynolds)
The document discusses Etisbew Technology Group, a software solutions provider that offers services including social media optimization, search engine optimization, and social media marketing. It provides details on Etisbew's expertise and strategies for using various social media platforms like Facebook, LinkedIn, Twitter, and Digg to connect with customers, build brand awareness, and drive traffic. Specific tactics mentioned include creating business profiles, posting updates and content, engaging with other users, and submitting content to social networks.
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg presents tips for editing and producing online news -- including SEO, headlines, blurbs and links.
My presentation from SES London 2012 on Link Development strategies. From link prospecting and research and link analysis. To link development strategies including: link reclamation, link baiti and content outreach (article marketing).
The document provides an overview of search engine optimization (SEO) strategies for blogs. It begins by defining SEO and explaining why bloggers should focus on it. It then discusses important SEO terminology, techniques like keyword research and creating an SEO-friendly blog structure, and tools that can help with SEO like plugins. The document also covers topics like blogging frequency, blog post optimization, link building, and using analytics to measure results. The overall message is that SEO is an ongoing process that requires learning strategies and consistently applying techniques to help a blog rank higher in search results over time.
Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.
Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO
Wil Reynolds, Associate, SEER (Twitter @wilreynolds)
The document discusses Etisbew Technology Group, a software solutions provider that offers services including social media optimization, search engine optimization, and social media marketing. It provides details on Etisbew's expertise and strategies for using various social media platforms like Facebook, LinkedIn, Twitter, and Digg to connect with customers, build brand awareness, and drive traffic. Specific tactics mentioned include creating business profiles, posting updates and content, engaging with other users, and submitting content to social networks.
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
BIA Marketing Seminar Ruth Milligan Email and Bloggingruthmilligan
The document provides best practices and recommendations for email marketing and blogging. For email marketing, it recommends including a subscription center, forward to friend link, sender identity, contact options, compelling subject lines, navigation, and prioritizing important information. For blogging, it discusses common blog types and offers tips for developing a strategy including defining goals, choosing a platform, content planning, and maintaining consistent effort.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
Facetweeting: How To and Lessons Learned from EPA's ExperiencesJeffrey Levy
The document provides guidance on facetweeting, which is simultaneously posting news and announcements on an agency's Facebook and Twitter accounts. It discusses best practices for finding material to post, writing posts for different platforms given their character limits, engaging with comments, monitoring discussions, and scheduling posts. The key lessons are to be concise on Twitter, provide more information on Facebook given its higher character limit, respond promptly to questions, and have a thick skin when dealing with critical comments.
A pound of tasty content and a pinch of seoHeadChannel
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
This document discusses new approaches to search engine optimization (SEO) that focus on relevance and user intent rather than outdated tactics. It recommends analyzing industries individually and focusing on creating comprehensive, relevant content that matches user intentions rather than targeting specific keywords. It also discusses how machine learning and artificial intelligence are changing what factors like backlinks may influence rankings and how to stay relevant in the face of new challenges like redundancy and differences between mobile and desktop search.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
A Web Search & Evaluation
Mini-lesson for Elementary Grades
By Niki Knowlton
Adapted from: http://www.ducksters.com/kidssearchtips.php
http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/FindInfo.html
http://www.sc.edu/beaufort/library/pages/bones/lesson7.shtml
10 Ways to Build a Link in 20 Minutes Flat + Bonus ContentMatthew Barby
The document outlines 10 ways to build links in 20 minutes, including press requests, Wikipedia citations/broken links/listings, Reddit, event sponsorship, influencer content, interviews/guest blogging, Buzzfeed community posts, repurposing data, and creating widgets. For each tactic, it provides high-level steps and additional resources to help with implementation.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
This document profiles Casey Markee, an expert in search engine optimization (SEO) with over 17 years of experience. It provides biographical details on Casey, including his roles leading SEO efforts at various companies and as the president of his own SEO consultancy, Media Wyse. The document also summarizes Casey's experience conducting hundreds of site audits, training SEO teams internationally, and authoring numerous articles on SEO best practices. Finally, it provides contact information for connecting with Casey online through social media profiles.
Entrepreneur’s Strategic Interest Group, IABC/Houston, Technology Task Force Luncheon, March 11, 2010: "How to (Actually) Drive Revenue with Social Media Apps."
The document discusses search engine optimization (SEO) strategies for journalists. It explains that search is a major driver of traffic and outlines some key SEO elements like keywords, URLs, titles, and meta descriptions. It recommends submitting sites to search engines, getting links from other sites, promoting content on social media, and writing articles that others will want to link to in order to improve search engine rankings.
PrimaSoft PC, Inc., a Canadian software company, specializes in developing productivity software for business and home PC users. To date, the company has developed a number of Windows-based utility packages, such as database management tools, network tools which are currently distributed all over the world.
Field service operations are expected to become more complicated by 2020 according to 45% of experts. Over half of companies value using mobile technologies to increase customer service and loyalty in field service. Common goals of mobile field service include improving safety, reducing costs, increasing revenue, and order management. Device failures currently result in 140 minutes of lost productivity per week.
BIA Marketing Seminar Ruth Milligan Email and Bloggingruthmilligan
The document provides best practices and recommendations for email marketing and blogging. For email marketing, it recommends including a subscription center, forward to friend link, sender identity, contact options, compelling subject lines, navigation, and prioritizing important information. For blogging, it discusses common blog types and offers tips for developing a strategy including defining goals, choosing a platform, content planning, and maintaining consistent effort.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
Facetweeting: How To and Lessons Learned from EPA's ExperiencesJeffrey Levy
The document provides guidance on facetweeting, which is simultaneously posting news and announcements on an agency's Facebook and Twitter accounts. It discusses best practices for finding material to post, writing posts for different platforms given their character limits, engaging with comments, monitoring discussions, and scheduling posts. The key lessons are to be concise on Twitter, provide more information on Facebook given its higher character limit, respond promptly to questions, and have a thick skin when dealing with critical comments.
A pound of tasty content and a pinch of seoHeadChannel
The document provides tips for writing an SEO-optimized article, including doing research on competitors, coming up with a unique title, creating an outline, writing content for humans not search engines using keywords, adding subheads, checking keyword density and grammar, optimizing images and metadata, and sharing the article on social media. The key steps outlined are to research topics, make a plan and title, write the content, edit and add links, check keywords and formatting, and share the article.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
This document discusses new approaches to search engine optimization (SEO) that focus on relevance and user intent rather than outdated tactics. It recommends analyzing industries individually and focusing on creating comprehensive, relevant content that matches user intentions rather than targeting specific keywords. It also discusses how machine learning and artificial intelligence are changing what factors like backlinks may influence rankings and how to stay relevant in the face of new challenges like redundancy and differences between mobile and desktop search.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
Blogging is hard, especially if you're a food blogger. Find out how Authorship, SEO best practices, good content and link building can help you stand-out in this competitive niche. Make your recipes "pop" with tips from trainer Casey Markee!
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
A Web Search & Evaluation
Mini-lesson for Elementary Grades
By Niki Knowlton
Adapted from: http://www.ducksters.com/kidssearchtips.php
http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/FindInfo.html
http://www.sc.edu/beaufort/library/pages/bones/lesson7.shtml
10 Ways to Build a Link in 20 Minutes Flat + Bonus ContentMatthew Barby
The document outlines 10 ways to build links in 20 minutes, including press requests, Wikipedia citations/broken links/listings, Reddit, event sponsorship, influencer content, interviews/guest blogging, Buzzfeed community posts, repurposing data, and creating widgets. For each tactic, it provides high-level steps and additional resources to help with implementation.
SearchLove London 2015 | Will Critchlow | Practical Tips for the Future of ...Distilled
Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA
This document profiles Casey Markee, an expert in search engine optimization (SEO) with over 17 years of experience. It provides biographical details on Casey, including his roles leading SEO efforts at various companies and as the president of his own SEO consultancy, Media Wyse. The document also summarizes Casey's experience conducting hundreds of site audits, training SEO teams internationally, and authoring numerous articles on SEO best practices. Finally, it provides contact information for connecting with Casey online through social media profiles.
Entrepreneur’s Strategic Interest Group, IABC/Houston, Technology Task Force Luncheon, March 11, 2010: "How to (Actually) Drive Revenue with Social Media Apps."
The document discusses search engine optimization (SEO) strategies for journalists. It explains that search is a major driver of traffic and outlines some key SEO elements like keywords, URLs, titles, and meta descriptions. It recommends submitting sites to search engines, getting links from other sites, promoting content on social media, and writing articles that others will want to link to in order to improve search engine rankings.
PrimaSoft PC, Inc., a Canadian software company, specializes in developing productivity software for business and home PC users. To date, the company has developed a number of Windows-based utility packages, such as database management tools, network tools which are currently distributed all over the world.
Field service operations are expected to become more complicated by 2020 according to 45% of experts. Over half of companies value using mobile technologies to increase customer service and loyalty in field service. Common goals of mobile field service include improving safety, reducing costs, increasing revenue, and order management. Device failures currently result in 140 minutes of lost productivity per week.
This document summarizes NextDocs, a global provider of SharePoint-based document and quality management solutions for regulated industries. It discusses NextDocs' established footprint, proven solutions for regulatory, clinical, quality and corporate areas, and certification adhering to ISO 9001 and 21 CFR Part 11 guidelines. The document also outlines challenges faced by life sciences organizations around increased drug development costs and regulatory scrutiny. It notes NextDocs provides solutions to help with collaboration, controlling compliant content and inconsistent processes through their Compliance Suite, which was demonstrated.
Brain-based webinars with Dan Yaman (omNovia's Webinar Expert Series)omNovia Technologies
In this webinar, part of omNovia's "Webinar Expert Series," Dan examines how a webinar attendee learns and remembers information during a webinar. With his insights, we find that one thing in common with all attendees is that they have a brain. Dan discusses how to create a webinar tailored to the four stages of learning every human goes through and discusses methods and actions you can implement in your next webinar. To see Dan's presentation on our industry first recast technology, find it here (http://bit.ly/9NyTnJ ).
Four futures for health and social care integration - a response from VeredusMarghaid Howie
What will you be doing in ten years’ time? If you’re working in adult social care and associated health professions, the future may seem quite uncertain. It may be a full time job, or interim or a little light
advisory in retirement, but the main uncertainty about your work will be the landscape. What will health and social care look like in 2025? How integrated will it be? Will it be locally or centrally driven? Will we ever break down the professional cultures within and between our organisations?
This document discusses availability options for SharePoint server farms. It begins by covering common causes of downtime in SharePoint like hardware failures, network issues, and human error. It then describes the limited high availability (HA) and disaster recovery (DR) capabilities that SharePoint has built-in, such as server redundancy and a secondary farm. Third-party options are presented as providing more robust protection than what is included with SharePoint, like rapid backup/recovery, replication, virtualization, and clustering. Neverfail is highlighted as a solution that can monitor entire SharePoint farms, enable automated failover across sites for HA and DR, and protect all SharePoint components through a single management interface. Determining the right availability solution involves
The Agile Metrics Panel
Date: Tuesday, June 10, 2014
Time: 11:30am to 12:00pm
Speaker(s): Hope Lynch, Mehul Kapadia, Rob Uhlrich
Track: Quantify Agile
Room: Farragut
Role(s): Change AgentCoachDev ManagerDevelopment DirectorDevOpsDirector EngineeringDirector OperationIT ManagerPMO / ePMOProduct Line Dir.Product ManagerProgram ManagerQARally Workspace AdminRelease Train EngineerUX
* Bring your toughest questions on identifying, measuring and analyzing Agile performance metrics. Our panel of experts will share their insights around what metrics work best in their organization, and which lead to decisive behaviors and cultures of innovation and speed.
* What metrics do you use to help your teams and programs improve?
* How do you use this information to target your improvement ares? Select training and consulting to help?
What advice do you have in terms of applying these techniques at other’s organizations?
Drive Genius 3 is a Mac optimization software that provides tools to speed up, clean up, and optimize Mac systems. It allows users to repair drive errors, edit drive sectors directly, and view detailed drive information. The software also monitors drive health, supports 64-bit systems, improves disk defragmentation, supports RAID configurations, resizes partitions, scans for bad blocks, sends email notifications, and includes tools to securely erase data, clone drives, and check drive integrity. A 30-day free trial is available on their website.
This document outlines the responsibilities of a TestLead position which includes developing test strategies and plans, reviewing test scenarios and scripts, preparing test closure reports, analyzing business requirements, coordinating reviews with subject matter experts, preparing and reviewing test strategies, scenarios, and results, coordinating with offshore teams, communicating status to business teams, attending defect triage calls, and closely managing risks and issues.
Find out how Metasite Business Solutions could help your company or institution achieve its goals in product development, marketing, customer experience management or IT.
Global multi-disciplinary education aims to create globally aware citizens through an interdisciplinary approach. Current societies face diverse challenges around issues like energy, resources, infrastructure, and education that require holistic solutions. A multi-disciplinary university would provide an eclectic educational experience drawing from various fields and exposing students to diverse cultures. This would produce professionals trained to address global challenges through inter-disciplinary collaboration. The Manipal International University aspires to be such a globally focused, multi-disciplinary institution enabling applied research across competencies and access to international academic networks to develop solutions.
Inova Solutions provides real-time performance management solutions to contact centers. Their LightLink software consolidates data from multiple contact center systems and locations to provide customizable key performance indicators. This allows supervisors and agents to have access to real-time metrics from any location. Inova has been in business since 1984 and works with many large contact center organizations as a technology partner. They demonstrated how LightLink aggregates data, calculates metrics, and presents the information on various display types with targeted alerting.
The document provides information on PureShare SingleView IT, an operational metrics solution that consolidates and monitors IT service management metrics. It allows users to automate data collection, visualize current performance status, and monitor key metrics with an early warning system. The solution presents operational metrics in one centralized view, enables proactive management through trend analysis, and automates reports and key performance indicators.
The Art to the Start of Content OptimisationGrant Merriel
All the research that should be undertaken before pen is put to paper for writing any SEO web content, which will ensure that your main pages of content will get the highest ranking, best exposure and greatest success
The Art to the Start Of: Content OptimisationSean Si
This document provides tips and strategies for optimizing content for search engine optimization (SEO). It discusses analyzing competitors, crafting semantic phrases, extracting relevant entities, using synonyms, and adding value. Specific techniques are outlined for benchmarking competitors, researching semantic phrases from LSI tools and Wikipedia, finding synonyms from Wikipedia redirects and thesauruses, mapping entities from Wikipedia and Wikimindmap, and adding value through informative, interactive content and images. The overall message is that optimizing content requires going beyond keywords to understand searcher intent and leverage related concepts, words, people and associations to improve relevance for searchers.
Tendenci for Business: CMS and NewslettersKatie Laird
Tips and tricks for increasing revenue through persona development, well-designed CMS pages and pushing through the spam filter maze.
Presented at the Tendenci User Conference 2007 in Houston, TX.
#WCFay 2015 Writing online for beginners (WordPress emphasis)Jamie's Notebook
Writing for online audiences is different than any other kind of writing. This presentation was for WordCamp Fayetteville 2015 and discusses online writing with a WordPress emphasis.
1. The document provides tips for creating SEO-optimized content, including analyzing search intent, covering topics fully, adding unique elements, and using reader-friendly writing techniques.
2. To understand search intent, the document recommends analyzing the top-ranking pages to determine the common content type, format, and angle based on the keyword. Covering topics fully involves digging deeper into those pages to identify subheadings, related keywords, and frequently asked questions.
3. Additional tips include adding "link triggers" by identifying common anchor text from linked pages; using annotations, multimedia, and conversational language to engage readers; and giving the content a unique spin through personal experiences or crowdsourced perspectives.
The document provides guidance on best practices for writing content. It discusses the importance of considering the reader and their goals, using clear headlines and organization, writing in an active voice, making content scannable and searchable through keywords, cross-referencing related content with hyperlinks, encouraging editing for accuracy, and using a pre-publication checklist. The 9 great practices for writing content are outlined, with explanations and examples for each.
The document provides guidance on best practices for writing content. It discusses 9 great practices for writing content, including writing with the reader's end goal in mind, using clear headlines and subheadings, writing in an active voice, making content eye-scannable, searchable, and cross-referenced. It also recommends encouraging editing for accuracy and using a pre-publication checklist. The overall message is that content should be written with the reader in mind, be easy to understand and find, and be accurate.
Writing for the web is different than writing for print. Web users skim and scan content, move quickly between pages, and are easily overwhelmed. Effective web writing provides concise, scannable content that directly addresses the user's needs and allows them to easily complete tasks. It uses short paragraphs, lists, questions, and other chunking techniques to help users quickly find relevant information.
#WCKC The Beginner's Guide to Writing in WordPressJamie's Notebook
Writing for online audiences is different than writing for print in several ways including different patterns and SEO considerations. This session from WordCamp Kansas City 2015 gives an overview of how online audiences read content, best practices for working through WordPress to get the best SEO and reader-friendly content, and best practices for writing engaging content.
This document provides guidance on social media documentation and search engine optimization techniques. It discusses listening to social conversations, participating in social networks, and providing content on company platforms. It also outlines Google's ranking factors like popularity, relevance, recency and frequency. Additional sections cover techniques like keyword density, keyword stuffing, using keywords in titles, images, links and repetitive phrases. The document concludes with tips on writing blog posts, using visual elements, and moderating user comments.
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
2011 12 ECMOD360 Writing for Readers and Search BotsGillian Muessig
The document discusses various techniques for search engine optimization (SEO), including topic modeling, keyword research, writing for audiences, and generating links and traffic to content. It provides tips on building keyword lists, choosing keywords to target, writing copy, and using images, video and social sharing to draw traffic.
1) The document summarizes key points from chapters 11-13 of the book "Content Rules" about using blogs, webinars, and e-books for social media content.
2) When deciding whether to blog for a company, the purpose must be clearly defined. A blog is different from a website in that it focuses on a single topic like a diary.
3) Effective blogs have a reliable schedule, mix up content types, use visual elements like graphics, and create calls to action to build momentum.
4) Webinars should build interest before and after the event through related content, have compelling speakers and slides, and encourage interaction. They should be optimized for sharing.
5
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
Melanie Seibert is a freelance writer who specializes in technical writing, content strategy, and SEO copywriting. She has a BA and MA in English and has worked as an in-house copywriter and technical writer. The document discusses how to write optimized content for both search engines and human readers. It provides tips for incorporating keywords, writing effective page titles, headings, links, metadata, and content on pages. The goal is to make content findable by search engines and understandable and useful for human readers to help increase conversions and rankings.
Similar to Reading. Writing. Using. Online Copywriting (20)
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
A general overview of how to use social media to market a business or organization; overview of how algorithms work and social tools, tips & tricks. May 2018
Social Media Workshop: Instagram OverviewPlaid Swan
A general overview of the current best practices for posting to Instagram to garner engagement and build an audience. Also includes an overview of Instagram Stories. May 2018
Social Media Workshop: Facebook OverviewPlaid Swan
A general overview of the current best practices for posting to Facebook to garner engagement and build an audience. Also includes an overview of the Facebook Pixel. May 2018
This slideshow explains why your company should be blogging, best times and days to blog, blog length, including images and videos into your blog, as well as popular topics to write about and how to increase your blog traffic.
The document provides guidance on developing an effective media plan, including evaluating advertising objectives and options, setting a budget, creating schedules, and defining key terms related to advertising mediums such as newspapers, magazines, television, radio, and online. It discusses strengths and weaknesses of different advertising channels and how to calculate costs per thousand impressions. The overall goal is to help advertisers select the right mix of media to accomplish their objectives within budget constraints.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
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Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2. Strengths of Online Information
Easily accessible.
Wealth of information.
Access to different sides of the same issue.
Easy to comparison shop.
Always available.
3. Weaknesses of Online Information
Unsubstantiated claims.
Easily misguided.
Rely on search engine’s algorithms.
Can be hard to find information.
Websites change frequently – information may not
always be available.
8. What Do You Remember?
Images
Navigation
Headlines
Links
Page Copy
Other
9. How People Read Online
Web copy is totally different than print copy.
People scan copy online – they don’t read it.
They are hunting for information.
They make quick decisions.
They want easy answers found quickly.
They don’t want to think.
10.
11. Simple Statements Work Best
Put important information first.
Break content into small chunks.
Use headlines to emphasize main points.
Minimize punctuation.
12. Make a Visual Impression
Left justify paragraphs - we read left to right.
Easier for our brains to absorb information.
Leave space in between paragraphs.
De-clutter.
Evaluate at a glance.
Format headlines.
13. Avoid Empty Content
Fluff is unacceptable.
Content needs to be useful and relevant.
Answer a question or solve a problem.
Provide a clear call to action.
14. Encourage Interaction
Understand your audience.
Ask for feedback, comments, and questions.
Respond to all as soon as you can.
Use a spam filter if that is a concern.
15. Use Relevant Images
Images can reinforce copy points.
Don’t over use them as that can be distracting.
Add captions to emphasize your point.
16. Hyperlink Appropriately
Use hyperlinks to provide access to full content.
Can be used to drill deeper into your site OR
To access articles written by others that reinforce your
statements.
If using external links have them open a new window
so the user can easily get back to your site.
17. Proofread & Spell Check
Remember your spell checker can only catch
misspelled words.
Proofread to catch incorrect spelling of real words
(e.g. hear vs. here).
Properly use grammar.
18. Grammar Test
Can you use these correctly?
1. “Your” / “you’re”
2. “There” / “they’re” / “their”
3. How is “could’ve” spelled?
4. “To” / “too” / “two”
5. “Its” / “It’s”
6. “Then” / “Than”
7. “Loose” / “Lose”
19. Grammar Answers
1. Your house vs. You are going to their house.
2.There is your house. vs. They are at your house. vs. It is at
their house
3. Could have not could of
4.Let’s go to your house. vs Can I go to your house too? vs
There were two people at the house.
5. That house is showing its age. vs It’s older than the house
next door.
6.We shopped and then went home. vs I would rather go
home with you than with Dad.
7. My pants were too loose. vs I always lose my keys.
20. Write For A General Audience
Write at a 3rd grade reading level.
Remember people are scanning the page.
Always explain acronyms – at least once.
Use familiar words – avoid large words.
Explain terms most would not know.
21.
22. Content Should Be Easy To Read
General Guidelines:
Headings = 8 words or less
Sentences = 15 – 20 words
Paragraphs = 40 – 70 words
Page Word Count = 250+ words
23. Write For How People Search
Search engines are how your website is found.
1. Brainstorm search phrases.
2. Research how often they are used.
Wordtracker.com
b. Wordstream.com
c. Keywordeye.com
a.
3. Incorporate those phrases into your copy.
24. Effective Headlines
Headlines are the most important piece of content.
Keep them to 8 words or less.
2. Include important keywords.
3. Avoid using adjectives & prepositions (and, a, of, the)
4. Be clear and concise.
1.
25. Make Connections
Use links to allow people to delve deeper into your site.
Short statements with clear links to more
information.
2. Links should be presented using action words.
1.
29. Why Worry About SEO?
SEO = Search Engine Optimization
People use search engines like Google, Yahoo, Bing to look up
information about anything and everything.
Search engines rank information based on how well it relates
to the search terms used and the content available on the
landing page.
Create high quality, updated and unique content people want
to read and to share on social media.
30. Use Keywords Effectively
Don’t:
Just add a list of multiple keywords to your site.
Do:
Research possible keyword phrases relevant to your
planned content.
31. Write Original Content
Don’t:
Plan on posting once and never again.
Do:
Publish original, relevant, fresh content on a consistent
basis.
32. Craft Descriptive Headlines
Don’t:
Write lengthy “sales focused” headlines.
Do:
Use headlines to grab your reader’s attention.
Compelling and descriptive headlines will make your
content more shareable.
33. Create Share Worthy Content
Don’t:
Write one way articles that go no where.
Do:
Create an opportunity for people to engage and share
your content.
34. Format Your Content Properly
Don’t:
Write long, drawn out sentences and paragraphs.
Do:
Use lists, subheadings, bullet points, and paragraphs to
make it easy to read and follow your content.
35. Use Data Responsibly
Don’t:
Present a lot of charts and graphs that don’t mean
anything or are hard to understand.
Do:
Use infographics to share statistics and data from
reputable sources – be sure to give credit to your sources.
36. Treat Links as Copy Elements
Don’t:
Provide links only through a “click here” reference.
Do:
Incorporate links as part of your copy.
Link to reputable sites to establish authority and trust.
40. Not Much Space
25 characters for the headline
70 characters of ad text
35 characters for the Display URL
Purpose is to generate clicks to your webpage.
41. 8 Common Traits of Successful Ads
1.
2.
3.
4.
5.
6.
7.
8.
Use numbers
Use ASCII symbols
Focus on benefits
Offer proof/credibility
Use quotes
Ask a question
Make a strong offer
Include a call to action
43. North American Spine
Use numbers
Use ASCII characters
Focus on benefits
Include a strong call to action
44. Proflowers.com / From You Flowers
Use numbers
Use ASCII characters
Offer proof/credibility
Use quotes
45. POC Hiring
Use numbers
Use ASCII characters
Focus on benefits
Ask a question
Make a strong offer
46. General Elements of Successful Ads
Don’t sensationalize or hype.
2. Stand out from the competitors.
3. Extensive testing.
1.
47. Questions
For any future inquiries, I can be reached at:
Vicki Dirksen
Plaid Swan
www.plaidswan.com
563-556-1633
vicki@plaidswan.com
Editor's Notes
Google search: “choosing a college”
Google search: “choosing a college” - https://bigfuture.collegeboard.org/find-colleges/academic-life/8-tips-for-choosing-college-classes
Google search: “choosing a college” - https://bigfuture.collegeboard.org/get-started
Google search: “choosing a college” - http://www.actstudent.org/college/choosing.html
Rather than making posts or pages look like one huge intimidating wall of text, break the content into small chunks. Use short paragraphs and give each a headline, as if you are writing for brochures or other marketing booklets. Make sure the headline gives your reader a clear idea of what is in the paragraph so that they can quickly find the information they need.Unnecessary punctuation can make your sentences confusing and unappealing. Break up your sentences into smaller ones whenever you can. Extra commas (,) and semi-colons (;) make the page look complicated and may turn off your reader. Plus, you risk using them incorrectly, which can further annoy readers. Instead, transition well from sentence to sentence to create a natural flow. http://www.onextrapixel.com/2011/01/27/writing-web-content-the-top-15-rules-for-better-copy/
Your house vs. You are a house (you’re)There is your house vs. They are at your house vs. It is at their houseCould have not could ofLet’s go to your house. vs Can I go to your house too? vs There were two people at the house.That house is showing its age. vs It’s older than the house next door.We shopped and then went home. vs I would rather go home with you than with Dad.My pants were too loose. vs I always lose my keys.
Your house vs. You are a house (you’re)There is your house vs. They are at your house vs. It is at their houseCould have not could ofLet’s go to your house. vs Can I go to your house too? vs There were two people at the house.That house is showing its age. vs It’s older than the house next door.We shopped and then went home. vs I would rather go home with you than with Dad.My pants were too loose. vs I always lose my keys.
Effective writing is about communicating.Use short, simple words.Get to the point and stop.Eliminate pompous words and fancy phrases.
Twitter: http://www.forbes.com/sites/sap/2013/01/23/9-top-twitter-tips-you-can-start-using-today/1. Research and figure out how best to use Twitter for your business. It’s important to define your goals for being on twitter and then to find your voice in support of that.2. Share 4 articles from other people and engage in 1 conversation, for each (1) self-promotional tweet you send. 3. Twitter Lists to filter accounts into important groups. Tweetdeck to scan lists and schedule posts. Triberr to curate great blog posts to share from others. Buffer when there is just too much great stuff out there and you want to spread my sharing out over a few days. 4. Hashtags are a great way to have your content exposed to people outside your circle, but try not to over-use them. You should know what hashtags to use and when to use them for the greatest effect.5. Try to find different ways to engage with people and test new approaches. Retweet, thank, follow, comment – use different ways of engagement to personalize the experience.
The more engaging your content the more visible it will be on search engines.
Engagement matters. Search and social is interrelated. It builds trust, grows relationships and gives your brand a face and voice. Quality content helps generate links to your site from other bloggers and publishers. These inbound links will also generate referral traffic helping to boost your SERP.
1. The use of numbers – You’ll see numbers a lot in successful AdWords ads. They make the ads stand out visually by breaking up blocks of words/letters. They also add some specificity to the ads, in this case the $49 price, the 100% money back guarantee and the fact that the logos are 100% custom made. This lets people know exactly what they’re getting and, especially when you include a price, can reduce clicks from those who aren’t a good fit for your business.2. The use of ASCII characters – This ad has a greater variety of ASCII characters – the percent sign (%), registered trademark (®), plus sign (+) and asterisks (*) – than I’ve ever seen in one ad. As with numbers, ASCII characters make the ads stand out from the competition and draw more eyeballs to it than a block of words/letters.3. A great offer – This ad makes a compelling offer…custom made logos, on sale for just $49 with a 100% money back guarantee. As I mentioned last month in regards to factors that make websites convert, a great offer can overcome a lot of other deficiencies in a landing page. The same is true for an ad.4. A call to action – Let people know what they’re supposed to do. In this case, Logo Design Guarantee makes it very clear that they want you to order online…NOW.5. A benefit – In this case, the benefit (aside from the low price offer) is implied in the use of the word USA a few times. They’re not-so-subtly hinting that your logo design is not going to be outsourced, it’s going to be done in the US. This will resonate with those in the US who are wary of having their logo work done overseas.http://blog.crazyegg.com/2012/03/26/successful-adwords-ads/
1. Note the use of ASCII characters here in their AccuraScope™ Procedure. Again, it makes the ad stand out visually and also adds a degree of credibility that they’re offering a procedure that’s been trademarked.2. The phone number in the ad is an implied call to action. They want you to call (which positions them quite differently from many other back pain treatment sites) if you’d feel more comfortable talking to someone as opposed to just gathering information off their website.3. They’re offering a benefit – to treat your back pain with a minimally invasive procedure. And if you want to discover more benefits about the procedure, click on the ad to read about them (which is a good incentive to get people to click).http://blog.crazyegg.com/2012/03/26/successful-adwords-ads/
1. These ads are the first ones we’ve looked at so far that use quotes, another effective element in AdWords ads. Using quotes like these works for a few reasons. First, the quotes, like the other ASCII characters we’ve seen, make the ads stand out visually. Second, the quotes add credibility to the companies. It’s not them talking about themselves and saying how great they are, it’s an outsider singing their praises.2. Speaking of outsiders, having the endorsement of the Wall Street Journal or CBS News adds a strong element of proof to this ad that the competition can’t match.http://blog.crazyegg.com/2012/03/26/successful-adwords-ads/
1. What I really like about this ad that makes it unique is it starts to tell a story. Starting a story in your ad that continues on your landing page creates intrigue and can give your ad’s clickthrough rate a big boost if it’s done well. The implied story here is about an “American Mom” who makes $7,847 a month from home.2. They use a question to set up the ad. They could have just gone with the statement “Make $7487 a month”. Instead they added the question mark on the end. The question mark adds an ASCII character to the mix which we’ve talked about already. But more than that, in the “make money from home market” using the question works particularly well because a lot of people are going to be very skeptical of the claim. Just using the statement “Make $7487 a month” will be met with the thought of “yeah, right” by many who see it. However, adding the question mark softens it up a bit and almost plays into the skepticism by reframing the claim by asking if it’s really possible to make that much money in a month from home.3. We’ve talked about using number a lot already. What this ad does well is use a very specific number $7487. Bringing this level of specificity to the ad helps its credibility in a market where that’s extremely important to have.4. The ad offers the implied benefit that if the typical American Mom can make $7,847 from home, so can you!http://blog.crazyegg.com/2012/03/26/successful-adwords-ads/
First, with the possible exception of the work from home ad, these ads are not overly hyped or sensationalistic. You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky…you have to cut to the chase and make every character count to get the clicks.Second, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message. (In fact, one time I did a search for accountants in Chicago and 3 ads were identical except for the URL!) When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.http://blog.crazyegg.com/2012/03/26/successful-adwords-ads/