SlideShare a Scribd company logo
How to (Actually) Drive Revenue with Social Media Apps. Entrepreneur’s Strategic Interest Group IABC/Houston Luncheon, March 11, 2010 Provided by the Technology Task Force Moderated by Rob Bartlett
How to (Actually) Drive Revenue with Social Media Apps. First a definition: What, in 140 characters or fewer, is Twitter? Well, it’s a money-losing website made up of very short messages (like this one) where your kids (and C-list celebrities) waste time.  —  Inc.  Dec  2009 /Jan  2010   5 Ways To Actually Make Money On Twitter
How to (Actually) Drive Revenue with Social Media Apps. Now the program…
How to (Actually) Drive Revenue with Social Media Apps. Is Driving Business Via Social Media Really Like Dating?  Social Skills for Social Media Success Alise Isbell, Write Wise Communications Fast and Easy Tricks to Increase Online Optimization Allie Herzog, Digital Media Director for Ward Creative Communications Generating New Contacts From Social Business Channels Susan Farrell, President and CEO of Captavi
Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success Alise Isbell Trainer, Facilitator and Instructional Designer
Dating and Driving Business ,[object Object],[object Object]
Mental, Not Physical ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhance Brand or Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhance Brand or Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fast and Easy Tricks to Increase Online Optimization Allie Herzog Digital Media Director for Ward Creative Communications
Keyword research and use throughout site  ,[object Object]
Keyword research and use throughout site  ,[object Object],[object Object]
Keyword research and use throughout site  ,[object Object],[object Object]
Google Local Business
Google Local Business ,[object Object]
Google Local Business ,[object Object],[object Object]
Google Local Business
YouTube
YouTube
YouTube ,[object Object]
YouTube ,[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object]
Mobile SEO ,[object Object]
Mobile SEO ,[object Object],[object Object],[object Object],[object Object]
Mobile SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics
Generating New Contacts From Social Business Channels Presenter:  Susan Allen Farrell, President & CEO Captavi
Identify Your Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extend Keyphrases to Social Business ,[object Object],[object Object],[object Object]
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with Twitter
How to Generate Leads with Twitter
How to Generate Leads with Twitter
How to Generate Leads with Twitter
How to Generate Leads with Twitter and Google
How to Generate Leads with Twitter
Measurable Success Indicators –  Check List ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable Success Indicators –  Qualified  Twitter Followers
Measurable Success Indicators –  Quality Discussions
Measurable Success Indicators –  Quality Discussions
Thank You
Resources Find this complete presentation at  http://www.slideshare.net/group/esig-iabchouston
Resources A Basic Twitter Glossary (Provided by Alise Isbell)
A Basic Twitter Glossary ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Basic Twitter Glossary ,[object Object],[object Object],[object Object],[object Object]
A Basic Twitter Glossary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Basic Twitter Glossary ,[object Object],[object Object],[object Object]
Advanced Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

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ESIG-Show Me The Money