Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Tyson Stevens
4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building
Speaker: Lexi Mills
Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
There is no doubt that talking is much more convenient than writing, especially
if you are browsing on a tablet or Smartphone. With the proliferation of personal
assistants such as Siri, Google Assistant or Amazon Echo, voice searches are
gaining increasing relevance and consolidating as one of the main SEO trends in 2019.
This Book provides detail information about Search Engine Optimization. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
https://www.brandveda.in
Mumbai's Only Agency Based Digital Marketing Course
Learn SEO, Social Media, Website Development, Google Ads, Facebook,Email Marketing, PPC, Content writing and more.
35+ Modules with case studies. Fees 20,000/-.
https://www.dmla.in/
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
4. 500+ Algorithmic Changes Each Year
In 2012 alone, Google says they had 665 “launches” of new search-changing features
5. Innumerable Fluctuations in Search Results
On average, each month
8.5 of the top 10 will change
ranking position.
And every day, 78%
of search results have
some ranking change.
7. See dozens more unique SERPs in
Dr. Pete’s Mozcon Presentation
Beyond 10 Links on Slideshare (from Moz’s Dr. Peter Meyers)
8. Thousands of Entities are Competing to
Sell You an SEO Solution
Please never buy any of these.
You’ll have only yourself to blame
for the horrific results.
9. There’s New Information Every Day
Marketers are
constantly testing,
Google is
constantly
announcing, and
new discoveries
are constantly
being made.
Via 10 SEO Experiments
12. In SEO, the Rich Get Richer
Top search ranking
positions don’t just
drive traffic…
They also earn clicks,
sales, shares,
branding, and links
that make it even
harder to outrank
them over time.
13. If You Used Manipulative Tactics or
Outsourced, There’s High Risk
Anchor text heavy link
building was once a staple of
SEO; now it’s a liability.
Two rec’d posts: Identifying Link Penalties and Guide to Penalty Removal
14. As a Marketer, Keeping Up is as
Important as Doing the Work
17. e.g. Panda
Panda appears to use user
satisfaction/happiness inputs to
remove sites searchers don’t like
from the SERPs.
18. e.g. Penguin
Factors like exact-match anchor text,
low quality link sources, and sitewide
links are often seen in sites
penalized by Penguin
Excellent analysis of factors correlated with sites hit by Penguin
24. e.g. Google+ Based Personalization
This only ranks
because I follow
Cyrus on Google+
25. Major User Behavior Changes
Pew gives some nice, big picture data in their 2012 search engine use report
26. e.g. Mobile Search Behavior
“What are mobile searchers looking for? Both mobile
phone and tablet searchers find accuracy of information
to be more important than depth of content, according to
the researchers.
Tablet searchers, however, are placing more importance
on depth of content over time, while mobile phone
searchers are placing less importance on this measure.”
Via http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketingstatistics/ and http://www.mediapost.com/publications/article/196826/
27. e.g. Load Speed Expectations
Via Google’s Site Speed Overview
28. e.g. CTR Curve Changes
Every year, the
distribution of clicks
becomes less
concentrated,
suggesting more
people scrolling
further to find what
they want.
Some of the SERPs CTR studies compared by Geoff Kenyon
29. Changes to Your Competitive Landscape
Via my Moz Analytics account
31. Google of the Past Focused on Limited Inputs
I’m embarrassed to say that this is from a post I wrote in 2009! This pie chart, however, is much
more representative of SEO from ~1997-2007.
32. Google of the Future Will (try to) Consider Everything!
For more detail, check out this visual guide to on-page optimization and the 2013 search ranking factors
33. Google of the Past Had 10 Blue Links
Basic results like this
comprise less than 20% of
Google’s SERPs today.
40. Strategic #1: Make Sure Your Marketing &
Product Tell a Cohesive Narrative.
Far too many of us in the marketing world do “transactional SEO.” We don’t think about why we’re making content
or getting rankings or earning traffic, and thus waste a ton of effort. Google’s Avinash Kaushik wrote an excellent
post detailing the “See. Think Do.” Model.
41. Strategic #1: Make Sure Your Marketing &
Product Tell a Cohesive Narrative.
Does the story you
tell here…
match the way you
market, sell, and deliver
results here?
42. Strategic #2: Determine Where SEO Really Fits in Your
Branding, Education, Conversion, & Retention Efforts?
What kinds of content &
rankings will bring the
right people to these
places at the right time?
43. Strategic #3: Don’t Build a Team of SEOs. Build a Team
of Great Marketers with Strong SEO Skills.
More details here: http://moz.com/rand/the-t-shaped-web-marketer/
44. Tactical #1: Worry About Earning the Click & Satisfying the
Visitor As Much Or More than Ranking Higher
If the snippet doesn’t excite searchers and the
page doesn’t deliver value, all the keyword
targeting, link building, & social sharing in the
world won’t save you.
46. Facebook likes are well correlated with higher rankings, yet all
the evidence says Google doesn’t use Facebook directly?
See the full post from Eric Enge: Does Facebook Activity Impact SEO?
47. Tactical #3: Correlation might be more interesting than causation.
If you can discover what features your higherperforming competition has (in search, social, or
content), you’re likely on to something big.
More details here: http://moz.com/rand/what-do-correlation-metrics-really-tell-us-about-search-rankings/ and full
ranking factors here: http://moz.com/search-ranking-factors
48. Tactical #3: Correlation might be more interesting than causation.
E.g. I don’t care if Google doesn’t
use Facebook. I care because
content that gets Likes/Shares also
seems to get whatever stuff is
needed to rank better.
More details here: http://moz.com/rand/what-do-correlation-metrics-really-tell-us-about-search-rankings/ and full
ranking factors here: http://moz.com/search-ranking-factors