A look at social networking for recruiting. Focusing on Twitter and how to gain a foothold in the A?E?C industry with solid recruiting strategies.

2. SAFETY MOMENT: TOP TIPS FOR INTERNET
SAFETY AT WORK
1 Defend your computer
§ Keep all software current (including your Web browser) with automatic updates
and install all security updates that your IT department recommends. Use
antivirus, antispam, and antispyware software and activate your firewall.
2 Think before you share sensitive information
§ Look for signs that a Web page is safe, before you enter sensitive personal or
business data–a Web address with https (“s” for secure) and a closed padlock ( )
beside it.
§ Never give sensitive info in response to an e-mail or instant message (IM) request.
3 Think before you click
§ Pause before you open attachments or click links in e-mail or IM even if you know
the sender; they could be phony. Confirm with the sender that the message is real
or visit the official Web site by typing the address yourself.
§ Be wary of clicking links or buttons in pop-up windows.

3. SAFETY MOMENT: TOP TIPS FOR INTERNET
SAFETY AT WORK
4 Use strong passwords
§ Lock your online accounts, computer, phone, and other devices with passwords at least
eight characters (longer is better), and include upper and lower case letters, numbers,
and symbols.
§ Keep passwords and PINs secret. Don’t disclose them to coworkers or businesses (like
an Internet café operator), or be tricked into giving them away.
§ Don’t use the same password everywhere.
5 Protect yourself from e-mail scams
§ Look out for alarmist messages, misspellings and grammatical errors, deals that sound
too good to be true, requests for sensitive info like account numbers, and other signs of
a scam. Turn on a filter that warns you of suspicious Web sites.
6 Protect your data on the go
§ When you use public Wi-Fi, choose the most secure option, even if you have to pay for it.
It could include password-protection and encryption.
§ Confirm the exact spelling of the wireless network you’re connecting to. Beware of
clever (slightly misspelled) fakes.
§ Encrypt the data on your laptop (or USB flash drive) in case you lose it or it’s stolen.
§ Guard your laptop, smartphone, and PDA as carefully as your wallet.

4. QUALITY MOMENT: PROOFREADING
1. Ask yourself, “Did I spell this word correctly?” Even if there’s just a small question in your
mind on whether or not you spelled a word correctly, I would advise you to go ahead and
check the spelling anyways.
2. If you’re proofreading and you come across a sentence or two that doesn’t clearly state the
idea your trying to get across, I would suggest that you try wording it differently. The main
purpose of your post should be for the reader to understand the post easily and clearly.
3. Make sure what you’re proofreading doesn’t just drag along. Your post shouldn’t be soporific,
it should be full of life! People should want to re-read your article again, and again!
4. If you aren’t already, strive to use paragraphs. Try to refrain from writing just one long block
of words. Use paragraphs to group together similar ideas and thoughts.
5. Don’t rely on spell check to do all the proofreading for you! Many words that you may have
misspelled are probably real words themselves, so spell check won’t underline them with
that red squiggly line. The best spell checker is yourself!
6. Try sending the post to a trusted friend. Ask him/her to read the post and to give you his/her
ideas on it. This technique works very well because different people see different things. The
point of view of a writer on their article is probably very different then the point of view of a
reader on the same article.

6. A REVOLUTION IN COMMUNICATION

7. SOCIAL MEDIA OUTLETS

8. SOCIAL MEDIA IN A/E/C

10. WHAT IS SOCIAL RECRUITING?
The process of sourcing or recruiting candidates through the use of social
platforms
Social Media Categories:
§ Internet Sourcing – using social media profiles, blogs, and online
communities to find, search for engage with candidates
§ Social Distribution – using social media platforms and networks as a means to
distribute jobs through third party vendors, job seekers and other
influencers who share job openings within their online social networks

11. DEFINING YOUR SOCIAL MEDIA STRATEGY
§ Defining your strategy starts with defining what your company’s overall goals
are as it relates to recruiting
§ Determining how Social Media will aid with achieving your goals
§ Connect with a more qualified pool of candidates
§ Gain access to a larger pool of passive candidates
§ Build an Employee Referral Program
§ Promote Your Company’s Employment Brand

12. KEY SOCIAL RECRUITING TAKE A-WAY
§ Social Recruiting doesn’t take the place of the recruiting tools that you are
currently using. Social should enhance what you are doing!
§ Your corporate brand and employment brand should set the expectation for
what candidates will receive during the hiring process and beyond. Get
Marketing involved in the process.
§ Involve your employees in the process and listen to their feedback. In the
social space, employees are an extension of your recruiting staff.
§ Work with partners that will provide you additional exposure through their
Social presences and provide you with easy to use tools to build your own
presence.

14. WHY USE TWITTER FOR RECRUITING

15. WHY USE TWITTER FOR RECRUITING
§ 34% of job seekers use twitter to help find work, up from 26% in 2011
§ 35% of job seekers use twitter contacts for career gain, up from 25% in 2011
§ 23% of twitter users use it for job seeking activities
§ 71% of twitter users seeking jobs have used their contacts to aid in their job
hunt
Source: Jobvite Social Job Seeker Survey 2011

16. TWITTER’S BASIC TERMINOLOGY
§ Tweet: 140 Character message – Even spaces count as a character
§ Mention: @hargrove_jobs
§ Hashtag: #TeamHargrove
§ RT: ReTweet – RT @Hargrove_EPC is looking for a Chemical Engineer in
#MobileAL. Click here to join a winning team. goo.gl/BliT56y #Team Hargrove
§ DM: Direct Message
§ MT: Modified Tweet
§ Attributed Tweet: Via @ALdotCom: Hargrove Engineers + Constructors is holding
a job fair.

17. ONLY 140 CHARACTERS,
MAKE THE MOST OF THEM
§ Brevity is key
§ Answer the 5 W’s: Who, What, When, Where, How
§ @hargrove_epc has an immediate need for at Mechanical #Engineer in
#Boston, MA. Click here to join #TeamHargrove http://goo.gl/BEFGFW
§ Include a call to action
§ Use a URL shortener

18. RULES OF ENGAGEMENT

19. RULES OF ENGAGEMENT
§ Engage
§ Reply
§ Be public first
§ Take it private
§ Don’t feed the Trolls

21. MAKING CONNECTIONS &
GATHERING LEADS
§ Ask
§ Drop a card in a fishbowl
§ Like this page to win
§ Have a giveaway
§ Tell people about the ways to find us online

22. GATHERING LEADS
D O D O N ’ T