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Writing for the Web Jennifer Stover, Web Editor February 11, 2011
 
 
Writing for the web is different than writing for print. But how?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Busy, Task-Oriented Users ,[object Object],[object Object]
Extra Effort Needed ,[object Object],[object Object]
Build Trust ,[object Object],[object Object]
Adding Value ,[object Object],[object Object],[object Object],[object Object]
Understand the Audience ,[object Object],[object Object]
Understand Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Search Engines ,[object Object],[object Object],[object Object],[object Object]
The Writing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Do We Need from You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now We Can Start Writing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get to the Point ,[object Object],[object Object],[object Object]
Get to the Point
Why the Inverted Pyramid?
Writing Conversationally ,[object Object],[object Object],[object Object],[object Object],[object Object]
Talk Directly to the Customer
Word Choice ,[object Object],[object Object],[object Object],[object Object]
Simple, Clear Language ,[object Object],[object Object],[object Object],[object Object],[object Object],Get Before Buy Ask for Use
This Also Works for Headings:  ,[object Object],[object Object],[object Object],[object Object]
Ask Questions With Headings ,[object Object]
Hacking Through the Weeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Chunking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chunking:
The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
What About Press Releases? ,[object Object],[object Object],[object Object],[object Object],[object Object]
More on Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
We shouldn’t be afraid to try something different. If it doesn’t work, we can change it.  Unlike reprinting a brochure, it’s free and easy to make changes on the web. Writing for the web really is different than writing for print.

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Web Writing Presentation

  • 1. Writing for the Web Jennifer Stover, Web Editor February 11, 2011
  • 2.  
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Get to the Point
  • 17. Why the Inverted Pyramid?
  • 18.
  • 19. Talk Directly to the Customer
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 27.
  • 28.
  • 29.
  • 30. We shouldn’t be afraid to try something different. If it doesn’t work, we can change it. Unlike reprinting a brochure, it’s free and easy to make changes on the web. Writing for the web really is different than writing for print.

Editor's Notes

  1. even though as many as 43% of visits do not result in seeing the physician and physicians consistently report that they are not influenced by sales visits, samples, or gifts.